Trans-free Products Market: Growing Incidences of Cardiovascular Diseases to Push Demand

Growing prevalence of cardiovascular diseases has compelled consumers to be more aware about healthy foods and this is creating a demand for trans-free food products. Transparency Market Research (TMR) in its latest report, answers key questions with regards to the future growth prospects and scope of the trans-free market. The report is titled “Trans-free products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024Top of FormTop of Form.” According to the report, the change in eating habits of consumers on account of growing health awareness and inclination towards healthy food, have resulted in a heightened demand for trans-free products. The growing disposable income of the middle class population and high spending patterns of these people on healthy foods are expected to boost the sales of trans-free products.

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The market for trans-free products is expected to flourish in the coming years on account of growing incidences of strokes and heart attacks on account of consuming products that are high in trans fats, which in turn leads to high cholesterol levels. So as to minimize the risk of heart failure and high cholesterol, consumers across the globe are opting for trans-free products, driving the market. Another factor boosting the growth of the global trans-free products market is the stringent regulations set by the FDA (Food and Drug Association) which bans the use of artificial trans-fats.

As per this report, huge scope of growth opportunities lie in developing nations as stringent regulations are banning the use of trans fats in food products. However, some manufacturers are making use of saturated fats which increase low density lipoprotein (LDL) and blood cholesterol and is the factor which will restrain the market in the coming years.

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On the basis of product, the market is segmented into snack foods, sweets, oil, and main course and convenience foods. By distribution channel, the market is segmented into supermarkets, hyper markets, retail stores, and e-retailers. On the basis of geography, the market is led by North America owing to a greater awareness among people regarding the health benefits of consuming trans-free products. Also, a large number of people in this region are suffering from heart diseases, thus further necessitating the consumption of trans-free products. Europe is leading the market of trans-free products after North America.

Some of the players operating in the global trans free products market are Boulder Brands, Cargill, Incorporated., WESTERN PACIFIC OILS, INC., ACH Food Companies, Inc., El Peto Products LTD., Bunge North America, Inc., NMGK Group, and The J.M. Smucker Company. The report studies the business and financial overview of key players and discusses recent developments by each company.

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