Trade secrets of the art market crop out on a shoestring

Havana, April 11th, 2017 - A new e-Book by the researcher in charge of the project “Fidel Micó Catalogue Raisonné” reveals intangible assets of fine art valuation and marketing by interviews to slippery astute collectors and a hard-to-reach artist. Solutions for unmet marketing needs are easily found in the book “The silence’s smell”, offered by Lulu Press Inc., for one-tenth of what is expected to pay for a speech on art market secrets. This is an e-Book for people not satisfied with their art business trying to figure out what they are doing wrong.

Among many professional achievements of the first author are the book “Biorreactores” published in 1995, the research project “Fidel Micó Catalogue Raisonnée”, and peer-reviewed articles in Nature Biotechnology, Enz. & Microb. Technol., Exp. App. Acarol., J. Comm. Biotechnol., J. Agr. Biotechnol. Ecol., Art Documentation, and J. Mass Comm. & Journalism, between 1997 and 2015. The second author is a living treasure of knowledge and expertise graduated in 1958 at the Nobel Academy College who is currently working in a novel based in memories from the 50s.

“The silence’s smell” is the only of its kind that takes readers through most secrets of the art market. Artists, curators, collectors, dealers, brokers, managers of galleries and museums, art agents, appraisers, auctioneers, and real estate attorneys learn how the value of an artwork, whether natural or artificial, is born from the artist’s studio. Lulu Press distils authors’ 58 years of expertise into a handy guide that offers readers:

• Solutions to risk aversion of bidders.
• Solutions to price and reputation problems.
• Solutions to anomalies in the artist’s market.
• Solutions to problems of undervaluation in the art market.
• Solutions to invisibility problems.
• Solutions to authentication problems.
• Method for management of information asymmetry before auction sales.
• Method to determine the value of artworks.
• Method for survival in the art world.
• Method for contextualization of artists before appraisal.
• Method for visual appraisal of artworks.
• Secret interactions between artists and components of the art world.
• Little noted sketches of art market interactions.
• Map of factors that mummify artists.
• Methodology for research provenance and art documentation.
• Method for creative writing on art.
• Key findings on provenance research.

Every chapter of the book usually generates endless brain stormy on intriguing issues of an economic sector with extraordinary capacity to generate cash flow. For instance, “Transpiración” (oil on canvas, 120 x 160 cm, 2005, private collection, USA) is one of the most notable paintings reproduced in the book for a particular reason that readers will discover through interviews scattered over many pages. Many other features of the book have captivated attention of reviewers from USA, Denmark, México, UK, Poland, Netherlands, and Cuba.

The significance of being aware of this exclusive body of knowledge probably won’t increase readers’ earning at first, but they will be owners of a book with unique solutions and methods wanted by many. The acquisition of this knowledge becomes the reader into someone who must be taken seriously into account to design market strategies. Of course, readers could point out: “I have been successful without this book”. That is precisely why authors ask to readers: “Take experience and refine taste. Compare other books on art market secrets with this proposal and follow intuition. There may be some of them showing conventional pathway in the art market. And which were implementation results? Maybe, nothing”.

This comprehensive 212 page e-Book is the best source of solutions, and methods to accelerate art business. Starting from a daily story, narrated with a friendly spirit, the reader penetrates into little noted dimensions of the art world where usually nobody find solutions to unmet marketing needs. Highly informative, conversations get to the point on subjects that deserve closer attention. Ultimate benefit of this book is not-so-obvious, because the real potential meaning for readers’ life is hidden in every page. However, the ultimate benefit often proves to reach deep into the reader’s feelings.

The Fidel Micó Catalogue Raisonné (FMCR) should be understood as an applied research project intended to explore the work anf life of the painter Fidel Micó in the last 40 years. This project, submitted to Catalogue Raisonné Scholars Association and International Foundation for Art Research, may encourage current owners of Micó’s works (mostly from USA, Mexico, Italy, and Spain) to supply information and images for provenance research and authentication. We also hope that the FMCR shows a good sense of how Micó’s method and practice has been throughout his lifetime working in different formats, and genres.

Rodríguez Nº 14, entre Maboa y Rabí, apto 1, Rpto. Santos Suárez, Municipio 10 de Octubre, La Habana, Cuba.

This release was published on openPR.