Automotive Software Market Five Forces Analysis Report to 2021

This report covers the present scenario and the growth prospects of the global automotive software market for 2017-2021. To calculate the market size, the report considers the new installations and aftermarket. The analysts forecast global automotive software market to grow at a CAGR of 10.89% during the period 2017-2021.

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The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Global Automotive Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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The following companies as the key players in the global automotive software market: Airbiquity, Adobe Systems (Adobe), BlackBerry, Microsoft, and Wind River. Other Prominent Vendors in the market are: ACCESS, Atego, Autonet Mobile, Broadcom, Google, Green Hills Software, Mentor Graphics, MontaVista Software, NXP Semiconductors, Renesas Electronics, and Texas Instruments.

The global automotive software market analyst says the latest trend gaining momentum in the market is over-the-air (OTA) updates for software components. In the recent years, the electronic content of vehicles has increased exponentially. This is due to the increased installation of driver assistance and safety features in automobiles. With the advent of IVI and connected car technology, the complexity has increased further. Electronics hardware and software are the most crucial parts of automobiles nowadays. With the increasing number of ECUs and program execution, there is an increasing need for updates for the software installed in automobiles.

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According to the automotive software market report, one of the major drivers for this market is standardization of product offerings and use of open-source platforms to reduce the cost of application and firmware development. Traditionally, the competition among the automotive manufacturers was limited to the acceleration and horsepower of the vehicle. Recently, there has been a shift in the focus of consumers and OEMs to the automotive infotainment systems. A potential area of competition among both automobile manufacturers and automotive infotainment system manufacturers is the software or OS used in vehicle infotainment systems. Manufacturers of automotive infotainment systems are shifting toward the PC-like architectural concept where the functionality of the system is dependent on the central processing unit (CPU). As a result, the OS or software used in the systems acts as the product differentiation among the brands.

Further, the automotive software market report states that one of the major factors hindering the growth of this market is raising complexity in software architecture leading to higher production costs for OEMs and suppliers. The integration of numerous in-vehicle systems like ADAS, infotainment, and telematics systems have made it very difficult for automotive software developers to deliver defect free and efficient software. Many critical applications pertaining to the safety of the vehicle need to deliver zero defects. The presence of different APIs and SDKs, as well as non-standardized platforms, further leads to complexities as software and content developers have to customize solutions for each platform.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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