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4G Commercialization Strategies in Europe: Telcos focus on large data bundles and converged offerings to monetize 4G indirectly
ResearchMoz added Latest Research Report titled " 4G Commercialization Strategies in Europe: Telcos focus on large data bundles and converged offerings to monetize 4G indirectly " to it's Large Report database.4G Commercialization Strategies in Europe: Telcos focus on large data bundles and converged offerings to monetize 4G indirectly
Summary
Availability and penetration of 4G mobile services are disparately distributed among the Western Europe (WE) and the Central Eastern Europe (CEE). For instance where Western European countries such as Denmark and the Netherlands boast high 4G penetration, Ukraine is yet to see commercial launch of 4G. GlobalData expects that 4G will be the fastest growing mobile technology in the region with an expected CAGR of 20.8% over 2016-21. Though demand of 4G is surging on account of growing usage of music and video streaming services, deployments of M2M/IoT, proliferation of connected devices and introduction of Smart cities, however, operators are facing challenges like shortage of spectrum, high cost of deployment and regulatory conditions. This has led to governments to look for refarming of spectrum to ensure optimal use. France and Germany already have authorized use of 700MHz band for mobile data, which was earlier used for broadcasting for wireless broadband. Operators in Europe have been selecting a variety of commercialization strategies taking into account client segmentation, competitors pricing strategies, promotional campaigns along with optimal use of distribution networks.
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4G Commercial Strategies in Europe: Telcos focus on large data bundles and converged offerings to monetize 4G indirectly, a new Telecom Insider Report by GlobalData offers a thorough study of the 4G commercialization strategies of mobile operators in the European region. The report analyses the strategies pertaining to - products, pricing, promotion and distribution.
The report consists of the following sections -
- Introduction- This section briefly examines overview of 4G market trends in Europe highlighting adoption, smartphone sales and frequency spectrum usage.
- 4G Commercial Strategies Overview - This section explains the customer segmentation and examines the strategies followed by operators for 4G products, pricing, promotional and distribution to increase the monetization of 4G services.
- Case studies- We continue with a review of the strategies that leading telecom companies - EE UK, DT Germany, Orange Poland and RCS&RDS Romania - have been following to create profitable growth among growing competition.
- Key findings and recommendations- We conclude the report with a summary of key findings and a set of recommendations for telecom operators and network vendors.
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Table of Contents
Table of contents
List of exhibits
Executive summary
Section 1: Introduction
Mobile subscriptions by technology in Europe
4G market trend in Europe
Smartphone sales in Europe
Frequency spectrum and 4G in Europe
Mobile 4G service availability across Europe
Section 2: 4G commercial strategies overview
Customer segmentation
Product
Pricing
Promotion
Distribution
Section 3: Case studies
EE UK
DT Germany
Orange Poland
RCS&RDS Romania
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