THE HIVES AT BREAD & BUTTER OPENING RECEPTION

The seventh BREAD & BUTTER BARCELONA started with a bang in Luna Park on 01. July 2008!

Swedish light-designer Bjorn Tagemose overwhelmed the BREAD & BUTTER community with a stunning video-installation, showing a film across four mega-screens, which was introduced by MTV legend Ray Cokes. Each screen featured one of the newly defined areas of BREAD & BUTTER BARCELONA: Denim Base, Urban Superior, Sport & Street, Fashion Now and Sportswear.

Afterwards, the Swedish cult-band The Hives took over with a big bang and performed live in front of 2,100 people: fierce, fast and loud! With their punk and Rock’n’Roll fusion, BREAD & BUTTER’s visitors experienced a night to remember.

VOICES ON THE OPENING RECEPTION

Marco Götz, Founder Drykorn
“We are very happy that, for the third time, we are able to deliver the outfits for the staff. It’s an incredible event. I’m enthusiastic about the Opening Reception, and am looking forward to the rest of the show being in the same style.”

Brice Partouche, Founder April77
“I’m amazed that The Hives are playing – I’m a fan. This time we will present our “April77 Records” label. I found my Scandinavian distributors at BBBarcelona three years ago, now I hope to find some more of these cool types.”

Fred Bschaden, Head of Sales Germany Red Wing Shoes
“I see business like the European championship – with luck alone you’ll get ahead but you won’t make it to the top. I’m looking forward to another successful show. It’s perfectly planned and the entertainment factor is great as usual.”

Wolf Jochen Schulte-Hillen, Managing Director SH Selection Management Consultancy
“I just came back from a business trip around the world. Whether it’s China, Japan or Central America, people have heard about BBBarcelona and there’s a positive resonance all round.”

Walt Molt, Managing Director Irie Daily Berlin
“It’s moving forward! We are now the European champions in everybody’s hearts. In football as in business you’ve got to start with yourself, to set a positive statement.”

Silke Emig, Editor Department Progressive Fashion TextilWirtschaft
“Cool party, great performance and explosive introduction from The Hives. BBBarcelona is the perfect mix of beach and business. The best combination for me in Spring/Summer 09 is
denim, vintage and chinos!”

BREAD & butter Berlin GmbH
Muenzstr. 13
10178 Berlin
Germany

Contact
Nina Plümke
nina.pluemke@breadandbutter.com
Tel: +49/30 400 44 198
www.breadandbutter.com

With its “tradeshow for selected brands“, BREAD & BUTTER provides the concept of an innovative trade fair event for the progressive, contemporary clothing culture.

As an international specialist trade fair for Street and Urban Wear, BREAD & BUTTER BARCELONA represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, as well as for suppliers from the preliminary stage of the textile industry.

With a unique brand portfolio, BREAD & BUTTER confirms its position as the leading international trade fair and trademark – it is the meeting point for buyers, traders and representatives from the textile industry press. Almost 100,000 visitors from over 100 countries and 1,000 exhibiting brands in January 2008 speak for themselves.

Like no other event, the “tradeshow for selected brands“ reflects the culture and brand philosophy of its exhibitors: the brands exhibiting at BREAD & BUTTER present themselves according to their brand direction with their complete versatility.

Twice each year, the “tradeshow for selected brands“ brings together both inspiration and business according to the basic principle of “Fun & Profit“. Its early date makes BREAD & BUTTER the kick-off event within the industry.

This release was published on openPR.