Descriptive Analytics (Descriptive Statistics) Market Research Report by Regional Analysis - North America, Eastern & Western Europe, Asia Pacific, Latin America and Middle & East Africa

Over the years, the increasing adoption of big data has been leading to rising volumes of data generated and advancements in digital technology, which is driving the descriptive analytics market. Moreover, other major factors driving the growth of descriptive analytics market are the rising need for analytics and the increasing return on investments (ROI). However, huge investment costs are restraining the growth of the descriptive analytics market. Also, the lack of data connectivity and integration are factors expected to hinder the growth of the market.

Enterprises are adopting analytics techniques to analyze structured and unstructured data, which enables them to make better decisions, leading to the creation of more opportunities for the descriptive analytics market in the coming years. Also the growth of e-commerce is also an opportunity for the e-commerce market.

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The global descriptive analytics market is segmented on the basis of verticals and regions. In terms of verticals, the market can be segmented into banking, financial services, and insurance (BFSI), telecom, retail & consumer goods, health care, and energy & utilities. The market segments on the basis of geographical regions are North America, Europe, Latin America, Asia Pacific, and Middle-East and Africa (MEA).

North America is expected to lead the descriptive analytics market, followed by Western Europe, due to the growing spending on the Internet of Things (IoT) and advanced technologies in these regions.

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The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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