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Digital Natives: Video Strategies for Millennials and Gen Z

03-14-2017 08:41 AM CET | IT, New Media & Software

Press release from: ReportsWorldwide

Digital Natives: Video Strategies for Millennials and Gen Z

ReportsWorldwide has announced the addition of a new report Digital Natives: Video Strategies for Millennials and Gen Z to its growing collection of premium market research reports.

The Internet has changed the way young consumers watch video content, placing similar values on low-cost digital video and big-budget professionally produced video. Content companies have struggled to effectively capture and monetize the digital native audience given the wealth of video content available through any device.

This report examines video viewing habits of millennials and provides strategic insight into building content brands that resonate with the digital-first audience.

To view a detailed description and Table of Contents please visit: https://www.reportsworldwide.com/report/digital-natives-video-strategies-for-millennials-and-gen-z

Key topics covered in this report:

1.0 Report Summary

1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 Understanding Digital Natives: Millennials and Generation Z

2.1 Millennials
2.2 Generation Z

3.0 Creating and Distributing Content for Digital Natives

3.1 Trends in Content Creation for Digital Natives
3.1.1 Microcontent Platforms Emerge
3.1.2 Dominance of the YouTube Space
3.1.3 Digital First Strategy
3.1.4 Reboots, Relaunches, and Re-imaginings
3.2 Trends in Distribution for Digital Natives
3.2.1 Mobile Partnerships Alleviate Data Stress
3.2.2 Disrupting Episodic Distribution
3.2.3 Repackaging Content for Distribution
3.3 Conclusions and Implications

4.0 Monetizing Content with Digital Natives

4.1 Trends in Subscription-based Services
4.1.1 Millennials: Pay TV vs. OTT
4.1.2 Shift from Broad Markets to Targeted Markets
4.2 Trends in Third-party Funded Services
4.2.1 Measurement in the Digital Native Space
4.2.2 Sponsored and Branded Content
4.3 Trends in Transactional Services
4.3.1 Children and the Transactional Window
4.4 Conclusions and Implications

5.0 Forecast

5.1 Forecast Methodology
5.2 Forecast: Social Video Chat App Users
5.3 Forecast: Professionally-produced Social Video Viewers

6.0 Recommendations

6.1 Studios and Producers
6.2 Advertisers and Ad Solutions Providers
6.3 Service Operators
6.4 Social Video Platforms

7.0 Appendix

To Enquire about this Report please visit @ https://www.reportsworldwide.com/enquiry?report_id=7908

About ReportsWorldwide.com

ReportsWorldwide.com is a leading provider of global market intelligence reports and services. With research reports from top publishers, consulting and advisory firms, ReportsWorldwide.com offers instant online access to a growing database of expert insights on global industries, companies, products, geographies and trends.

Press Contact:
Abigail Crasto
Senior Vice President
101, Arch Street
Boston, MA 02110
US
Phone +1 (617) 398-4994
Fax +1 (617) 398-4995
abigail@reportsworldwide.com

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