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Orange County’s Persian-American Magazine Demonstrates Successful Ethnic Magazine Market

06-05-2008 01:02 PM CET | Arts & Culture

Press release from: MLC PR for OCPC Magazine

/ PR Agency: MLC PR
OCPC Magazine June 2008 Issue

OCPC Magazine June 2008 Issue

Orange County, CA (June 1, 2008)-- The ethnic magazine market is on the rise and leading Orange County Persian-American magazine OCPC (which stands for Orange County Persian community) is demonstrating its success with its four-year anniversary on DATE. According to the Magazine Publishers of America, the number one growth category for publications nationwide went to ethnic magazines. Ethnic magazines had nearly doubled from 1997 to 2007. OCPC has experienced this growth first hand. The magazine started in a small office in Irvine with one graphic designer and one writer who reported, edited, photographed and headed both the marketing and advertising department.

“When we first started, because the Persian community was still a relatively untapped market, we had trouble getting the word out to non-Iranian businesses,” said OCPC’s Editor-in-Chief Sepideh Danosian. “But now we see more and more businesses wanting to target customers through niche media.”

Their first 20-page issue came out in June of 2004 at a time when there were no other publications out there like it. In the beginning, business was slow; they were lucky if they broke even. But over the next few years, business started to pick up as more and more non-Iranian businesses showed interest in targeting this growing ethnic community. Little by little the number of contributors grew and they even began photographing their cover stories exclusively – something no other Persian publication had ever done.

Written entirely in English, OCPC caters to the second-generation Persian-American community as well as the growing number of mixed race families living in Southern California, all of whom want to keep their connection to Persian culture and events.

Now, this month, as OCPC celebrates its 4th year in publication, its staff is already looking at meeting their 5-year goals they had set when they first started publishing the magazine.

“We hope to grow to 100 pages and reach 40,000 readers per month by June of 2009,” explained Danosian. “After all, 50% of the Persian population in the US lives in California, so in some way I feel responsible for keeping all generations of the Persian community connected to their culture and each other.”

Please visit: www.ocpcmagazine.com for more information.

For media inquiries on OCPC Magazine, please contact Mona Loring of MLC PR at 818-706-8080 or contact@monaloring.com.

Mona Loring
MLC PR
818-706-8080
contact@monaloring.com
30423 Canwood St Ste 240
Agoura Hills, CA 91301

A lifestyle magazine established June 2004 by Orange County natives - father and daughter - Saeed and Sepideh Danosian, the mission of this magazine is to connect all generations of the Persian-American community, and to introduce the vast culture to the multicultural community of southern California.

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