openPR Logo
Press release

Over-the-top (OTT) Market to Cross the USD 65 Bn Mark by 2023: Credence Research

03-08-2017 10:58 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: credence research

Over-the-top (OTT) Market to Cross the USD 65 Bn Mark by 2023:

According to a new market research report published by Credence Research “Over-the-Top (OTT) Market (Content Type – Voice, Text & Image and Video) - Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 - 2023”, the global over-the-top (OTT) market was valued at US$ 28.75 Bn in 2015 and is estimated to expand with a CAGR of 14.4% from 2016 to 2023.
Browse the full report at http://www.credenceresearch.com/report/over-the-top-ott-market
Market Insights:
Over-the-top (OTT) refers to delivery of audio, video or any other media content over the internet. Unlike traditional distribution of television service, OTT eliminates the need for additional distribution or control of the content. The most significant USP of OTT content lies in the freedom of consumers to access any content based on their convenience. Over the period of time, OTT content has exponentially transformed various traditional services such as telephonic calls (through Skype), messaging (WhatsApp, Facebook Messenger) and video (Netflix, YouTube etc.).
Rising penetration of internet services is the prominent factor fueling the OTT market growth. Number of internet users across the globe have soared from mere 16% (of the global population) in 2005 to more than 40% in 2015. This has greatly transformed the audio and video content services being delivered over the internet. People are now increasingly shifting towards OTT content (as supplement) to the traditional television services. This has led to high demand for OTT content especially audio and video since the past few years. With the further rising number of internet users coupled with smart mobile devices, the OTT market is estimated to register robust growth during the forecast period. Nevertheless, poor network infrastructure, specifically in the developing nations, is major concern for the market growth.
Competitive Insights:
The global OTT market is product driven and hence the market players compete on the basis of providing various services under single platform. Although the concept of delivering media content over internet is not new, the overall adoption is yet to become mature. Thus, OTT players are keen on discovering larger consumer base so as to sustain in the competitive market. Another major area of competition is providing HD content to the consumers.
OTT market is majorly challenged by the traditional network and pay TV operators. OTT content is accessed over the internet and hence the market growth substantially affects the mainstream revenue of network and pay TV operators. Subsequently, the market comprises various regulations over voice and also video OTT content delivery. Various national government have enforced OTT content providers to obtain license for operating in the particular country. This may slow down the market growth in the coming years.
Key Trends:
Focus on delivering HD content (voice/audio/video) to the consumers
Rising penetration of internet services worldwide
Cloud-based delivery of OTT content
Partnership and acquisition with other players in the OTT content ecosystem

Credence Research is a worldwide market research and counseling firm that serves driving organizations, governments, non legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, we've manufactured a firm extraordinarily prepared to this task.

105 N 1st ST #429, SAN JOSE,
CA 95103, United States

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Over-the-top (OTT) Market to Cross the USD 65 Bn Mark by 2023: Credence Research here

News-ID: 460596 • Views:

More Releases from credence research

Fire Retardant Coatings Market Projected to Hit USD 9409 Million by 2032, Expanding at 6.2 % CAGR: Credence Research
Fire Retardant Coatings Market Projected to Hit USD 9409 Million by 2032, Expand …
Market Outlook The Fire Retardant Coatings Market is growing steadily as nations tighten fire-safety rules for commercial, residential, and industrial sites. Builders and plant operators now rely more on passive fire protection to meet compliance needs and reduce structural risk. Higher awareness of safety and wider use of certified intumescent and cementitious coatings also support market expansion. According to Credence Research, the Fire Retardant Coatings Market reached USD 5815 million in
Lipase Testing Reagents Market Projected to Hit USD 2049.8 Million by 2032, Expanding at 6.9% CAGR: Credence Research
Lipase Testing Reagents Market Projected to Hit USD 2049.8 Million by 2032, Expa …
Market Outlook The Lipase Testing Reagents Market is experiencing robust growth, driven by increasing demand for reliable pancreatic function assessment across hospitals, diagnostic laboratories, and point-of-care settings. Rising screening rates for acute pancreatitis and metabolic disorders continue to support wider reagent adoption globally. Additionally, advancements in clinical chemistry analyzers are boosting the use of high-precision, stable lipase reagents in routine diagnostic workflows. The market was valued at USD 1,202 million in
Content Analytics Market Projected to Hit USD 35,833.20 Million by 2032, Expanding at 18.48 % CAGR: Credence Research
Content Analytics Market Projected to Hit USD 35,833.20 Million by 2032, Expandi …
Market Outlook The content analytics market is experiencing robust expansion as enterprises increasingly depend on data-driven insights to improve customer engagement, optimize operations, and accelerate decision-making. Global demand continues to rise with the growing adoption of AI-powered text, speech, and video analytics across industries. In 2024, the market reached USD 9,274.38 million and is projected to grow to USD 35,833.20 million by 2032, reflecting a strong CAGR of 18.48% throughout the
Crawler Excavator Market Projected to Hit USD 64,819.48 Million by 2032, Expanding at 2.92% CAGR: Credence Research
Crawler Excavator Market Projected to Hit USD 64,819.48 Million by 2032, Expandi …
Market Outlook The global Crawler Excavator Market reached USD 51,605.17 million in 2024 and is expected to hit USD 64,819.48 million by 2032, growing at a CAGR of 2.92%. Growth comes from steady infrastructure spending, rapid city redevelopment, and rising mining and quarrying activity. Many governments continue to fund road, rail, and utility upgrades, which increases the need for high-capacity earthmoving machines. Crawler excavators stay popular because they offer strong stability,

All 5 Releases


More Releases for OTT

OTT Content Market
The emergence of the live streaming trend and virtual reality technology is a great opportunity for major players to develop innovative offerings in the OTT content market. An increase in the adoption of high speed broadband, along with the increasing demand for smartphones and smart televisions is contributing to the growth of the OTT content market. Players in the market are continuously upgrading their product portfolios to meet the increasing
Over the Top (OTT) Content
Market Overview The Global Over The Top (OTT) industry hit a significant mark in the year 2017. The sector was valued at $97.43 billion in the year 2017 and is expected to grow at a compound annual growth rate of 16.7% between the years 2018 to 2025. By the year 2025, the industry is expected to cross an astounding figure of $332.52 billion marks. The massive growth opportunities have excited investors
Over the Top (OTT) Services Market - Reluctance of Customers to Spend on OTT Ser …
The global over-the-top (OTT) services market has been projected in a report by Transparency Market Research (TMR) to witness a rising count of players focusing on inorganic growth strategies such as acquisition of smaller players to gain a competitive edge. However, some of them could also concentrate on improving their product portfolio to attain a position of strength in the market. Google, Apple, and Netflix are among the leading players
Global OTT Services Market: Rising Demand for Online and Cloud Services to Make …
OTT services are delivered over internet service provider’s channel, however, they don’t have any involvement in the planning or provisioning of service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they have derived the name - over the top services. In response to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is poised to rise
OTT Services Market: Rising Demand for Online and Cloud Services to Make OTT Ser …
On account of comprising several international and regional players, the global over the top (OTT) services market exhibit a highly fragmented vendor landscape. With established players expanding their footprint across the world, regional companies are finding it increasingly difficult to compete with them in terms of quality, features, and price advantage. According to Transparency Market Research (TMR), several international companies are likely to grow inorganically in the coming years by
World OTT Video Market 2017 - Telecom Operators, Mobile Operators, Broadcasters, …
The study on OTT Video market presents a comprehensive overview of the global OTT Video market and delves into discussing the growth drivers, restraints, and potential opportunities. It provides an executive level blueprint on the market, with key focus on evaluating the market trends exhibited in the emerging regional markets. In a coherent chapter-wise format the report presents the historical data and statistics of the market and evaluates how the