06-02-2008 01:41 PM CET - Media & Telecommunications

Jericho fans about to go "nutty" over Hollywood Billboard

Press release from: Save Jericho 2007/08

Since CBS canceled Jericho for a second time on March 21, the nutty fans have not taken the news lying down. Refusing to accept the abbreviated second season as the end, fans have launched a new campaign to persuade CBS Paramount to find Jericho a new home.

The argument is that the over six million fans of Jericho would be a welcome ratings boost on networks such as SciFi, USA, TNT. Hallmark and the CW. In April, The New York Times reported that Comcast is exploring a potential partnership with CBS Paramount in a deal similar to the NBC / Direct TV pact that saved Friday Night Lights.

To encourage CBS Paramount and potential new networks, the fans have ramped up efforts including:

-Jericho fans spent $7,500 for a giant billboard on Ventura Blvd. in the heart of Studio City, CA. The billboard sporting a giant For Sale sign is aimed at other networks located directly in the area, urging them to contact CBS Paramount about purchasing Jericho. Ironically it is a CBS billboard the Rangers leased. Much of the money for this billboard was funded by auctioning off Jericho items on eBay that the members of the Jericho Cast so graciously autographed for the occasion. The remaining money was made through donations by Jericho fans both in the US and internationally.

-Full page ads in Variety 4/25/08 and The Hollywood Reporter 4/28/08. Funds were raised in the amount of $11,180 by fan contributions and through cast-autographed memorabilia on Ebay.

-A massive letter writing campaign to CBS Paramount and possible Jericho buyers.

-Nuts to Nielsen. Fans are raising awareness of the flaws in the Nielsen rating system by sending peanuts directly to Nielsen. To date over 1,000 pounds of Nuts were sent to Nielsen Headquarters in protest. The fact that 99.999% of TV viewers are not counted in 2008 is an outrage. This is a Nuts to Nielsen campaign to protest this antiquated rating system. Over 700 pounds of Nuts were delivered to Variety magazine to coincide with Variety and Hollywood Reporter Jericho ads. Two weeks ago another 800 Pounds of nuts were sent to the Nielsen facility in Oldsmar, Florida to protest Nielsen's poor treatment of American workers there. Currently Jericho fans are purchasing nuts at Nutsite.com for another friendly Nutty Shelling of the LA Times to highlight and bring publicity to "NTN" and the For Sale Jericho Billboard.

-Fan purchased DVDs of Jericho's Season 2 for military personnel stationed in Afghanistan and Iraq.

- Jericho Fans are attempting to fund a Save Jericho commercial to be aired on Cable for the greater Los Angelas market on Times Warner.

After receiving more than 40,000 pounds of peanuts, CBS announced it would bring Jericho back last June. Since the show's resurrection, Jericho has become a reference point in media discussions of the accuracy of Nielsen ratings and fan-driven efforts to save shows.

Further information is also available at the Jericho forum at www.cbs.com or at www.jericho4sale.com.

Save Jericho Season 2007-08
6 Liberrty Circle
Hopedale, MA 01747
Jon Whitesell

Jericho" has sparked not one, but two massive fan campaigns to restore our beloved television show. We want potential buyers to know that over six million fans are prepared to bring eyes to screens for your advertisers. It is a good business decision. "Jericho" can be the anchor to your prime time line-up for years to come.

Why should you go where CBS failed? It is simple; CBS has not treated this program with the care and patience that it required. In beginning of season one, the ratings hovered at about 10 million. Then CBS put "Jericho" on hiatus losing millions of viewers only to be brought back three months later and cancelled shortly thereafter. The fans made television history, shelling CBS with over 40,000 pounds of peanuts. CBS listened and reinstated the program for a shortened season. In an open letter to the fans, Nina Tassler charged the fans with the responsibility to market "Jericho." Coming off the heat of our fan-based publicity campaign, CBS waited eight months before the new episodes aired. The fans did our best, but CBS did not help much through their less-than-aggressive marketing strategy and placement Tuesdays at 10:00 PM.

"Jericho" has become a reference point in media discussions of the accuracy of Nielsen ratings and fan-driven efforts to save shows. While the second season Nielsen numbers reported steadily around six million, "Jericho's" position on the Live +7 (DVR) was solidly in the top fifteen overall and in the top five of all non-reality television shows.

Our ads are one piece of a larger fan campaign to draw attention to our request – BUY OUR SHOW! We, the fans of "Jericho," are a mighty force of viewers/consumers/customers. The network that pays heed to our call will reap the benefits of being the most viewer friendly television network in the world. Think of the marketing opportunities! To those that are subscriber based, think of the new sign ups for one show!

The possibilities are massive beyond the show itself! "Jericho" has been one of the most (if not “the”) successful shows in converging the Internet and traditional television. The Internet presence for "Jericho" is staggering and the broadband and download viewings have been massive. Just ask CBS who has yet to remove the "Jericho" forum from their website because they want to benefit from the advertising dollars. One need only to Google “Jericho” and you will find more websites, blogs, articles, news stories and “buzz” than almost any other show. The smart marketers at your company could build this into a television/Internet franchise of epic proportions.
You, Mr./Ms. Television executive, could be about to make the best decision of your career and there are more than six million of us standing right behind you to back you up!

So, what are you waiting for? Pick up the phone and call Nancy Tellem at CBS Paramount. Make the television deal of a lifetime!

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