Multichannel commerce leader zanox makes a strong entry into China with exhibition booth at AD:TECH Shanghai

Berlin/Shanghai, 8 November 2005 – Berlin-based company zanox, the market leader for performance-based multichannel commerce, is marking its entry into the China market with a strong presence at AD:TECH Shanghai 2005, the internationally-recognized exhibition devoted to interactive marketing taking place from November 15-17 at the Shanghai International Convention Center. zanox will also deliver a case presentation at AD:TECH: “Jamster & zanox: 300% pure performance-based!" on November 16, from 2-2:30pm, and zanox XS worldwide “Online Marketing Tour CHINA” on November 18.

zanox participation at AD:TECH Shanghai reflects the company’s leadership in the China e-commerce boom, which is just taking off in Shanghai and in other major Chinese cities. zanox offers multichannel commerce services from its new office also for Japan, Singapore and South Korea. The zanox one-stop-solution, zanox XS, is an all-in-one concept that gives a complete, expandable infrastructure for the performance-based sale of products and services over the entire spectrum of electronic media.

zanox CEO Thomas Hessler explains: “Our new Shanghai office gives present and future partners a tremendous leverage in their respective businesses in China as well as in other markets. With our presence at the AD:TECH we accompany our entry in the Chinese market. We expect to profit especially from the take-off of e-commerce in China and are glad to present our award-winning multichannel commerce solutions."

zanox will focus its multichannel commerce offer in China to four different segments:
- Merchants
- Affiliates
- Agencies
- Developers

Merchants benefit from the zanox XS total strategy for profitable, international multichannel commerce. They can advertise and sell products and services through an array of websites or via email, through a huge international network with more than 500,000 affiliates. They will experience an increase in customer contacts and sales through comprehensive affiliate networks and a constant flow of new customers – all supported through the effective, secure platform zanox XS.

Affiliates can generate revenues from existing visitors and subscribers to their website: publish and promote products and services of the zanox merchants on their website, in their emails and in their newsletters. zanox affiliates profit from a wide range of first-class benefits, including a central interface to monitor accounts and commissions, integration of product data, consolidated monthly payments, and free sign-up, service and support.

The zanox Agency Solution brings an entire new spectrum of business to an agency‘s portfolio. Together with zanox, agencies offer their clients successful strategies for establishing and promoting their portfolio on the Internet. With this solution, agency clients can reach their appropriate target groups and increase their e-commerce revenue significantly. Agencies offer their clients a unique award-winning technology, extensive know-how and competence – without having to invest in technological development and updating. Agencies benefit from an established network with internationally renowned sales and cooperation partners.

Finally, the new zanox Developer Kit (ZDK) gives developers the power to obtain zanox data using webservices. The ZDK enables zanox customers to work with data and functions of other zanox solutions, such as zanox-Shop@ and zanox PRM, not only through the web interface, but directly in their own software – in content management, ERP, and data analysis systems. The advantages for the customers come with the flexibility and speediness of web services, and the usage of open standards and proven protocols.

With zanox XS solutions, all four of these groups can benefit in a mutual way, especially in the booming China e-commerce market. At AD:TECH Shanghai, stop by the booth to learn more about the zanox multichannel commerce solutions, or contact zanox directly to see how these innovative and proven solutions can benefit your business.

“Jamster & zanox: 300% pure performance based!” on November 16 (2-2:30pm) at AD:TECH will feature speakers Thomas Hessler, CEO of zanox, and Christian Vollmann, Vice President of Jamba GmbH.

zanox XS worldwide “Online Marketing Tour CHINA” on November 18 will include three different modules: zanox XS for merchants and agencies, zanox Academy for premium affiliates and zanox Developer Conference for developers.

Visit zanox at AD:TECH Shanghai, booth no. A05 from November 15-17, 2005.


zanox:
zanox is the market leader in performance-based multichannel commerce. With its zanox XS platform, the Berlin-based company offers a globally unique marketing solution for effective online and offline sales. zanox offers its customers a comprehensive strategy including technology, services and an established network of sales partners. The modular zanox XS suite encompasses affiliate marketing and search engine management, as well as recommendation marketing, multichannel sales and customer loyalty.
zanox is positioning itself as a global player, offering multichannel commerce in more than
25 countries and 4 continents. Numerous prestigious companies from a wide range of industries rely on the sales power of zanox. These include Procter & Gamble, Jamster!, Expedia, Allianz, Citibank, Sixt, DaimlerChrysler and Staples.
zanox was founded in 2000 by directors Thomas Hessler, Heiko Rauch and Jens Hewald, and operates at a profit. The multichannel commerce company currently has an approx. 100-strong workforce, and serves a market that is due to grow approx. 51% to more than 3.14 Trillion Euro in 2005 (Reference: Global Industry Analysts).

Contact details:
Thomas Hessler, Founder & CEO / Harald Oberhofer, Press Contact
15F One Corporate Avenue, 222 HuBin Road, LuWan District Shanghai 200021, China
press@zanox.com, www.zanox.cn

For global information please check: www.zanox.com.

This release was published on openPR.