Pet Probiotics Market forecast: US$ 4.4B in 2023 to US$ 7.1B by 2031, highlighting strategic M&As & product innovations | Nestlé Purina, Mars & Zesty Paws

👉 Pet Probiotics Market Size and Forecast

👉 Pet Probiotics Market reached US$ 4,400 million in 2023 and is expected to reach US$ 7,100 million by 2031, growing with a CAGR of 6.16% during the forecast period 2024-2031.

DataM Intelligence has released a new research report titled "Pet Probiotics Market Size 2026", providing a comprehensive analysis of the market's current landscape and future outlook. The report delivers in-depth insights into key factors such as regional growth trends, market segmentation, CAGR projections, and the revenue performance of leading players, while also highlighting major market drivers and challenges. It offers a clear understanding of market size in terms of value and volume, along with emerging opportunities and the overall development trajectory, enabling stakeholders to make informed strategic decisions.

Pet Probiotics Market refers to the global industry involved in the production, distribution, and sale of probiotic products specifically designed for pets, including dogs, cats, and other companion animals. These products contain live microorganisms, such as bacteria and yeasts, that provide health benefits by improving the balance of gut microbiota, enhancing digestion, boosting immunity, and promoting overall wellness in pets. The market encompasses various product types like powders, capsules, chewables, and fortified pet foods, and is driven by factors such as rising pet ownership, increasing awareness of pet health, and the growing trend of functional pet nutrition.

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👉 Recent Developments:

✅ In February 2026, Vitaquest International LLC expanded its probiotics manufacturing infrastructure with a new state‐of‐the‐art suite in Parsippany, New Jersey, strengthening capacity to meet rising demand for advanced pet probiotic supplements and enhancing technical capabilities for future innovations.

✅ In November 2025, Native Microbials and Zesty Paws (H&H Group) announced a strategic partnership to launch a new line featuring novel microbial species from healthy canine gut microbiomes, designed to combat gastrointestinal dysbiosis in dogs and elevate functional pet health products.

✅ In November 2025, Probi expanded its probiotic portfolio to include new products across sports nutrition and pet care, reinforcing its presence in both human and pet health segments with clinically validated strains geared toward digestive and immune health.

✅ In July 2025, Mars committed a USD 2 billion investment to US manufacturing, including a USD 450 million Royal Canin dry food facility in Ohio supporting expanded pet probiotic supplement production and reinforcing scale in next‐gen pet nutrition.

✅ In May 2025, Royal Canin launched a comprehensive biotics‐powered pet supplement line featuring Saccharomyces boulardii CNCM I‐1079 probiotic powders and soft chews, coinciding with the first "National Pet Wellness Day" to spotlight proactive gut health in pets.

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🐾 Major Global Players & Their Activities:

1. Nestlé Purina PetCare
A leader in pet probiotics, Purina's FortiFlora and related digestive health products continue to be widely recommended by veterinarians, leveraging strong R&D and distribution networks.

2. Mars, Incorporated (Mars Petcare & Royal Canin)
Mars maintains dominance in pet nutrition through strategic investments and manufacturing expansions, supporting probiotic supplements and functional pet wellness products.

3. Nutramax Laboratories, Inc.
Renowned for veterinarian‐trusted probiotic formulations, Nutramax holds significant share in North America and Europe, with products frequently recommended in clinical settings.

4. Zesty Paws (H&H Group brand)
This premium pet wellness brand launches novel probiotic and microbiome‐focused products to differentiate offerings for gut health and immune support.

5. Probi (Sweden)
Probi expanded its probiotic portfolio across both human and pet segments, introducing new strains and formulations for digestive and immune health in pets.

6. ADM & Ingredient Specialists
Global ingredient suppliers like ADM enhance their presence by offering turnkey formulations and science‐backed ingredient solutions to pet food and supplement brands.

🧬 Other Key Market Participants:

7. Chr. Hansen - Bioscience leader with probiotic strain expertise.
Vetnique Labs / VetriScience and NaturVet - Specialized veterinary supplement companies.
8. Vetoquinol & Virbac - Established animal health firms offering probiotic and gut‐health products.
9. Hill's Pet Nutrition & Blue Buffalo - Major pet food brands integrating probiotic supplements into wellness portfolios.
10. PetHonesty & PetLab Co. - Consumer‐focused supplement brands gaining traction online.
11. Ingredient/Research Firms (Lallemand, Kerry, DuPont/NovoZymes, Phileo by Lesaffre) - Provide strains and ingredient platforms used by product manufacturers.

👉 Product Innovation & Portfolio Expansion:

• New product lines & scientific formulations: Several leading brands released or expanded probiotic-based pet health products, including clinically backed chewable, powder, and multi-strain probiotic supplements tailored for digestive, immune, and overall wellness support.
• Novel probiotic sources: Companies launched products using microbial species sourced from healthy canine gut microbiomes aimed at reducing gastrointestinal dysbiosis.

👉 Capacity Expansion & Strategic Moves:

• Manufacturing upgrades: In February 2026, some companies expanded their probiotic production capabilities with new advanced manufacturing suites, reflecting rising demand and investment in quality probiotic production infrastructure.
• Portfolio diversification: Market leaders strengthened their positions by extending probiotic offerings into both human and pet health segments, leveraging clinically validated strains.

👉 Regional & Market Growth Trends:

• Rising humanization driving demand: As pet owners increasingly view pets as family members, demand for science‐backed functional pet nutrition-especially probiotics has accelerated, with Asia Pacific noted as a rapidly expanding region.
• Shift toward holistic wellness: Innovative formulations now often combine probiotics with prebiotics, enzymes, and immune‐support ingredients to deliver broader health benefits beyond digestion.

👉 Scientific & Regulatory Focus:

• Microbiome science emphasis: Companies are investing in advanced research, including microbiome platforms and breed‐specific probiotic products, to differentiate offerings and support effectiveness claims.
• Regulatory awareness: Ongoing regulatory scrutiny influences labeling, strain disclosures, and market introductions.

👉 Research Process:

Both primary and secondary data sources have been used in the global Pet Probiotics Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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👉 Key Segments:

By Livestock: The market also extends to neurodegenerative disease research and therapeutics in animals, segmented by livestock types such as cattle, swine, aquaculture, pets, equine, and others. Each category represents specific treatment needs, with pets and equine often requiring specialized therapies due to the high value and care requirements of these animals, while cattle and swine primarily focus on disease prevention and maintaining productivity.

By Form: Neurodegenerative disease treatments are available in various forms, including dry powders, liquid formulations, capsules, and other dosage forms. Dry and capsule forms are commonly used for oral administration, offering convenience and controlled dosing, while liquid formulations are preferred for patients with swallowing difficulties or for faster absorption. Other forms may include injectables or innovative delivery systems aimed at improving efficacy and patient compliance.

🔁 Key M&A Deals & Transactions:

• Vetnique Labs Acquired Lintbells - Vetnique expanded its portfolio by acquiring Lintbells, known for gut health and joint supplements.

• Swedencare Acquired MedVant - Swedencare added a line of health supplement products, supporting broader pet wellness offerings.

• General Mills Acquired Fera Pets Inc. - Strengthened its presence in pet supplement and nutrition categories.

• The Nutriment Company (TNC) Acquired PETMAN & Others - Expanded its pet supplement and treat portfolio through acquisitions of related brands.

• Petz and Cobasi Merger - Creation of Brazil's largest pet retailer, improving probiotics distribution and shelf space.

👉 Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

👉 Benefits of the Report:

Chapter 1: Lays the foundation by defining the scope of the report, highlighting core market segments across regions, product types, and applications. It delivers a clear snapshot of current market size, growth potential, and how the industry is expected to evolve in both the near and long term.

Chapter 2: Spotlights the most impactful market insights, unveiling the transformative trends and forces shaping the future of the industry.

Chapter 3: Provides a deep dive into the competitive landscape of , covering revenue shares, strategic initiatives, and notable mergers & acquisitions that are reshaping the market.

Chapter 4: Presents detailed company profiles of leading players featuring financial performance, product portfolios, profit margins, and key milestones that set them apart in the industry.

Chapters 5 & 6: Break down revenue analysis at both regional and country levels, offering precise data on market size, growth drivers, and expansion opportunities across global markets.

Chapter 7: Analyzes the market by product type, spotlighting segment-specific opportunities and helping stakeholders identify untapped, high-growth areas.

Chapter 8 :Explores the market through application-based segmentation, assessing demand across industries and pinpointing downstream sectors with the strongest potential for growth.

Chapter 9: Maps the industry's supply chain in detail, tracing upstream and downstream activities to provide clarity on value creation across the ecosystem.

Chapter 10: Wraps up with a concise summary of the report's key insights distilling the most critical findings and strategic takeaways for decision-makers and stakeholders.

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