VivaConnect Transitions to Helo.ai After 25 Years, Positioning as Full-Stack CPaaS Provider in India

Mumbai-based enterprise communication company expands from voice and SMS services into AI-powered omnichannel platform offering WhatsApp Business API, RCS, and voicebot capabilities

Helo.ai, the enterprise communication platform formerly known as VivaConnect,
has completed a full-scale evolution of its product portfolio, transitioning from a voice and missed-call services provider into a CPaaS company offering AI-first, omnichannel customer engagement infrastructure. The company, which was established in 2001 and has operated for 25 years in Indian enterprise communication, now serves businesses across banking, financial services, insurance, e-commerce, and retail sectors through a unified platform.

The CPaaS (Communications Platform as a Service) model allows enterprises to integrate communication capabilities - including SMS API, WhatsApp Business API, RCS messaging, AI voicebots, email automation, and chatbots - directly into their existing business applications and workflows. Helo.ai's transition reflects a broader shift in how Indian enterprises approach customer communication, moving away from single-channel outreach toward integrated, data-driven engagement.

From missed calls to AI-powered messaging

VivaConnect was among the early CPaaS providers in India, building its infrastructure around high-volume voice calls, missed-call campaigns, and SMS-based marketing at a time when mobile internet penetration in India was limited.

The company's network handled upwards of 50 million voice calls daily at its peak and was instrumental in several large-scale campaigns, including political outreach and mobile engagement initiatives for major consumer brands.

As smartphone adoption in India accelerated and messaging behaviour shifted from calls to apps, Helo.ai restructured its platform to reflect the changing landscape. The company has since been certified as a Google Partner for RCS (Rich Communication Services) and a Meta Business Partner for WhatsApp Business API two of the fastest-growing channels for enterprise customer communication in India.

"The infrastructure we built over 25 years gives us an operational foundation that newer entrants simply do not have," the company noted in its recent milestone communication. "What has changed is the channel mix and the intelligence layer AI now drives routing, response automation, and personalisation at scale."

What CPaaS means for Indian enterprises

India has seen significant growth in demand for CPaaS solutions as enterprises across sectors seek to consolidate communication with customers across multiple digital touchpoints. Unlike traditional messaging aggregators or single-channel SMS gateways, CPaaS providers in India such as Helo.ai offer API-based access to multiple channels through a single integration point, along with analytics, automation workflows, and compliance management.

Helo.ai's platform currently supports RCS messaging with verified sender IDs and rich media; WhatsApp Business API for conversational commerce, support, and notifications; a bulk SMS API with DLT compliance and real-time delivery tracking; AI-powered voicebots for handling inbound and outbound queries; and email automation with open and click tracking. The platform also offers a no-code chatbot builder and a short URL generation and tracking product called Shortify.

The company reports that 97 percent of OTPs sent through its platform are delivered within 10 seconds, which it says is 1.5 percent faster than the industry benchmark - a metric relevant to banks and fintech companies for whom authentication speed directly affects user experience.

Enterprise adoption: Banking and financial services

Helo.ai's enterprise client base includes prominent names in Indian banking and financial services. Bajaj Finance, one of India's largest non-banking financial companies, has used the platform for RCS and SMS-based customer engagement.

"Bajaj Finance has been utilising Google RCS and SMS services through Vivaconnect, and it has been a game-changer for our omni communication strategy. The seamless integration, coupled with Vivaconnect's reliable infrastructure, has significantly enhanced our ability to reach and engage with our audience."

- Mr. Sandarbh Singh, Deputy Manager, Bajaj Finance Ltd

Kotak Mahindra Bank, a leading private sector bank in India, has used Helo.ai's RCS messaging capabilities to move beyond traditional text-based interactions toward media-rich, interactive customer conversations.

"RCS has helped us go beyond traditional text messaging, allowing for interactive, media-rich conversations. With Helo.ai, we've reduced manual interventions by 60% and improved customer response times significantly. This transition has also led to a 30% increase in conversion rates, proving the power of RCS in customer engagement."

- Mr. Srikrishna Moorthy, Executive Vice President, Kotak Mahindra Bank

Company background

Helo.ai is headquartered in Mumbai, with operations across India. The company was founded as Viva Infomedia in 2001 and rebranded to VivaConnect as it expanded into mobile marketing and voice services. The current Helo.ai brand reflects the company's positioning as an AI-first CPaaS provider. The company is a certified Google Partner and Meta Business Partner and has received recognition from the Mobile Marketing Association and the Asian Customer Engagement Forum (ACEF).

About Helo.ai

Helo.ai by VivaConnect is an Indian CPaaS company and omnichannel customer engagement platform with 25 years of experience in enterprise communication. Helo.ai provides businesses with access to WhatsApp Business API, SMS API, RCS messaging, AI-powered voicebots, email automation, and intelligent chatbots through a unified platform. Helo.ai is a certified Google Partner and Meta Business Partner, serving enterprises across banking, financial services, insurance, retail, e-commerce, and utilities. Its clients include major Indian financial institutions and leading consumer brands. Helo.ai is headquartered in Mumbai, India.

Helo.ai By VivaConnect
Plot No. C-7, MIDC Central Rd, opposite Rolta Techno Park, VivaPlex, MIDC, Subhash Nagar, Andheri (E, Mumbai, Maharashtra 400093
sales@helo.ai
suraj.kori@helo.ai

Helo.ai by VivaConnect is an Indian CPaaS company and omnichannel customer engagement platform with 25 years of experience in enterprise communication. Helo.ai provides businesses with access to WhatsApp Business API, SMS API, RCS messaging, AI-powered voicebots, email automation, and intelligent chatbots through a unified platform. Helo.ai is a certified Google Partner and Meta Business Partner, serving enterprises across banking, financial services, insurance, retail, e-commerce, and utilities. Its clients include major Indian financial institutions and leading consumer brands. Helo.ai is headquartered in Mumbai, India.

This release was published on openPR.