openPR Logo
Press release

Online To Offline Commerce Market to Witness Steady Growth During the Forecast Period 2016-2026

02-20-2017 11:57 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Future Market Insights

Online To Offline Commerce Market to Witness Steady Growth

Online to offline commerce is a business model that draws potential customers from online channels to physical store. Over the years, this idea has evolved with the evolution of e-commerce industry. Currently, e-commerce companies are highly investing in acquiring clients as a part of Omni channel strategy, in order to enhance customer experience. Few of the e-commerce companies having both online presence and offline presence are leveraging two different channel as a complementary to each other. The idea behind online to offline e-commerce model is to create awareness of product and services, allow potential customers to search different offering online and then purchase the product in brick and mortar stores. The online to offline e-commerce have attained new heights in the recent past with e-commerce companies making their presence in hyper-local service category, online booking of movie and passenger tickets, and booking restaurants. Recently, market has witnessed e-commerce players slowly and gradually launching their own brick and mortar stores and vice versa. In-fact, e-commerce companies which were merely a marketplace (platforms) are now establishing their delivery centers to enhance customer experience.

Online to offline Commerce Market: Drivers and Challenges

A consumer in online to offline model searches for the product online; however, purchases it through an offline channel. A local store which hesitated to sell their products online due to the discounting nature of online marketplaces, finds this model lucrative. Additionally, few products such as jewelry and electronics products are explored by customers online; however, due to the dynamics of certain products and its associated price are purchased offline. “Touch and Feel” factor is driving the online to offline commerce market.

Request Report Sample@ http://www.futuremarketinsights.com/reports/sample/rep-gb-1475

Irrespective of these facts, the road ahead is not as smooth as it seems for e-commerce players, as the e-commerce industry is facing challenges on multiple fronts. E-commerce is relatively new industry as compared to brick and mortar stores owing to which the majority of online retailers lack digital marketing skills and do not have a proper governance structure to operate. This has led to certain significant challenges in the e-commerce industry especially, in the emerging economies, where consumers explores products on a particular online platform and eventually purchase it from a different well-established brick and mortar store.

Online to Offline Commerce Market: Segmentation

Segmentation of Online to Offline Commerce market on the basis of sectors:

E-Tail:

E-Tail industry includes selling of goods such as mobile phones and apparels through online channels. It can be business to business or business to consumer business. E-tailers are not restricted solely to the internet based models, they have established brick & mortar stores in order to reach to customers in a more effective way.

Travel & Tourism:

Online travel & tourism industry includes online booking of bus, train, flight, and hotels. In this model of e-commerce, a consumer explores all the possible option of travel & accommodation, and eventually book the entire itinerary with the most convenient and affordable options available.

Restaurant & Hyper-Local Service:

Online restaurant business allows a consumer to order food online, book a table at restaurants or hotel, and avail this services through cash less payment. Hyper-local services are nothing but fulfillment of domestic needs of consumers on timely basis. Few of them includes: grocery delivery, laundry, and plumbing..

Online to Offline Commerce Market: Key Deals

In December 2015, Alibaba group acquired South China Morning Post (SCMP) and other media assets of SCMP Group Ltd. This acquisition would combine Alibaba’s digital strength with SCMP’s editorial excellence. This deal is paving the way for 112 year old newspaper to transform into global media entity.

In October 2015, Flipkart.com partnered with Spice Retail Limited (Spice Hotspot Stores), wherein Flicart’s exclusive portfolio of phones are showcased in the retail outlets.

In October 2015, Wal-Mart Stores, Inc. launched Walmart Exchange which helps its suppliers to understand which of their advertisements displayed across several websites would lead to sales conversion in Walmart’s physical stores.

In September 2015, Flipkart.com raised US$ 700 million in order to strengthen its supply chain & logistics, and to establish its own data centers.

Visit For TOC@ http://www.futuremarketinsights.com/toc/rep-gb-1475

Regional Overview

In the North America region, entire e-commerce ecosystem is well established. E-Commerce has led the way and established a surrounding ecosystem that is encouraging to include online to offline commerce. With the presence of leading e-commerce players in the U.S., North America represents potential opportunity in online-to- offline e-commerce market.

Asia-Pacific region holds the largest market opportunity for online to offline e-commerce business models during the forecast period. Increasing penetration of smartphone and growing internet infrastructure in the countries such as China and India are paving the way for the growth of online to offline commerce market. Significant private venture capital investments to the start-ups in this regions has led to increased expenditure on marketing and promotional activities with an aim of acquiring customers, which would facilitate customers’ loyalty and in turn customer retention.

Alibaba Group Holding Limited, Amazon.com, Inc., Wal-Mart Stores, Inc., Flipkart.com, and IKEA are some the key players of the global online to offline e-commerce market.

ABOUT US:
Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.

CONTACT:
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
F: +1-845-579-5705
Email: sales@futuremarketinsights.com
Press: press@futuremarketinsights.com
Website: www.futuremarketinsights.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Online To Offline Commerce Market to Witness Steady Growth During the Forecast Period 2016-2026 here

News-ID: 442001 • Views: 205

More Releases from Future Market Insights

How Changing Dynamics of Cable Testing Market are Reflecting on Growth Strategie …
Global Cable Testing Market: Introduction The cost of the substitution of cables that are concealed is very high. Faults in the cable, bending, kinking, and crushing, are not always visible, which has created the requirement for cable testing. Thus, cable testing helps check the cable functionality, cable quality, and cable conformity. Several times, cable testing by visual inspection is an effective way of identifying the actual problem before it causes any
How Transformative Trends in Self-Organising Network Market are Molding Strategi …
Self-Organising Network: Introduction With accelerated advancements and increasing complexities in the radio network technologies, such as those utilised for the development of LTE and 5G networks, which are used for planning, management, configuration, healing and optimisation, are required to be automated to facilitate efficiency. At present, suppliers are offering self-organising networks that possess the ability to offer optimum performance. Self-organising networks are use cases that perform network governance, including network planning,
Mining Vehicle AC Kits Market: Exploring the Impact of Trends on Strategies of K …
Mining Vehicle AC Kits Market: Introduction Cabin space in mining equipment has become more sophisticated in the recent past. The installation of mining vehicle AC kits has evolved from an optional feature to a necessary feature. Mining equipment manufacturers have made advancements in technology related to efficiency, performance and cost of air conditioning systems in order to make them affordable and economical to enable low-budget and compact installations without compromising on
Key Factors to Fuel Growth of the Talent Acquisition & Staffing Technology and S …
With the growing importance of recruiting and retaining top talent effectively and efficiently, smart hiring processes are the need of the hour. It is about time organisations move beyond merely scrutinising resumes. Salaries and benefits are important factors, but adopting ways that would make candidates an important part of the hiring process will attract the best talent. Studies reveal that due to discrepancies in existing Applicant Tracking Systems (ATS), hiring

All 5 Releases


More Releases for Commerce

Global E-commerce Logistics Market
Global E-commerce Logistics Market was valued at USD 321.2 billion in the year 2017. Global E-commerce Logistics market is further estimated to grow at a CAGR of 20.5 % from 2018 to 2025 to reach USD 856.1 billion by 2025. Due to the growth of digitalization there has been a drastic rise in the e-commerce logistics industry in several applications. The major driver effecting this market and lead rise is due
Commerce as a Service Market -
Rise of internet is changing the way we communicate, learn and negotiate. At the same time rapid adoption of smart devices for communication and M-commerce services has compelled e-commerce companies to provide a hassle-free environment to their customers. Commerce as a Service (CaaS) is a perfect solution for e-commerce companies to manage and operate their virtual e-commerce services. CaaS is hosted on the cloud, and it provides a tailor-made hosting
B2B Sales Enablement in Web Commerce Conference by Wagento Commerce
Join Wagento on February 22, 2018, 4-7pm to learn about the new tools and features introduced in Magento Commerce for B2B. Magento Commerce for B2B gives the flexibility that other platforms can't and contains extensive features without the high price. The Wagento team will explain the features of Magento Commerce for B2B and answer all questions. Magento is packed with B2B features that drive growth: > Efficiently
Digital Commerce Platform Market
This report intends to provide a comprehensive strategic analysis of the global digital commerce platform market along with revenue and growth forecasts for the period from 2014 to 2024. With advancements in digital commerce platforms and rising demand for Internet based commerce in retail, the digital commerce platform market is expected to experience high growth in the coming decade. Some of the factors supporting the growth of the market worldwide
Mobile Commerce has gone Way beyond the Boundaries & Limitations of e-commerce; …
While e-commerce took the commercial world by storm not so long ago, mobile commerce has gone way beyond the boundaries and limitations of e-commerce. Today, mobile commerce benefits multiple industries such as education, commerce, travel and ticketing, entertainment, enterprise resource planning, dispatching and inventory tracking, and traffic. Thanks to the proliferation of technology and the rising popularity of handheld devices, the consumer base of mobile commerce has widened. Download a
M-Commerce increasing rapidly worldwide
A new report by Hamburg-based secondary research organization yStats, “Global M-Commerce 2014: Smartphones and Tablets“, covers the latest trends and developments in mobile shopping. Yücel Yelken, CEO of yStats notes that mobile shopping is transforming the retail industry worldwide, as mobile traffic to retail sites surges and the variety of products purchased on mobile grows. M-Commerce sales worldwide were estimated to top EUR 100 billion last year as the increasing