SEO Expert and Bestselling Author Matt Diamante Featured on Shiny New Clients Podcast

Matt Diamante, SEO strategist and bestselling author of Get Found, joins the Shiny New Clients podcast to break down search engine optimization for small business owners - sharing a one-hour-per-week framework, a client who scaled from $20K to $120K/month through SEO alone, and practical tips anyone can start today without a tech background.
HAMILTON, ON - Matt Diamante, SEO strategist and bestselling author of Get Found, appeared as a featured guest on the Shiny New Clients podcast, hosted by marketing coach Jenna Harding. The episode, which dropped March 9, 2026, walks service-based business owners - coaches, stylists, wedding planners, and more - through the fundamentals of search engine optimization in plain, actionable terms.

In the interview, Diamante breaks down SEO as simply "helping your customers find solutions to their problems" - and outlines a beginner-friendly approach centered on answering the questions real customers are already searching for online. He points listeners to free tools like AnswerThePublic.com and shows how to use ChatGPT's voice mode to generate expert-level blog posts without ever staring at a blank page.

Diamante also shares a compelling client success story: a local service-based business that grew from $20,000 to $120,000 per month in revenue - purely through SEO, with no paid ads or social media campaigns - after consistently publishing two blog posts per week for roughly a year.

"Spend one hour a week, do it for six months to a year, and you will get results. Other people are going to drop off - you will start becoming the expert in your niche."

- Matt Diamante, SEO Influencer & Author of Get Found

Throughout the episode, Diamante frames SEO as a long-term marketing play - what he calls "the long con" - where consistency outlasts competitors who quit too soon. He draws a parallel to any platform-based marketing strategy: the businesses that commit and keep going are the ones who ultimately own their niche.

The episode also covers why blogs are the "gold mine" of SEO, how Google signals authority based on topical content clusters, and the difference between chasing competitive keywords versus ranking for lower-competition queries most businesses overlook.

About Matt Diamante

Matt Diamante is a Canadian SEO strategist, agency owner, and bestselling author of Get Found - the #1 SEO book [https://www.amazon.com/Get-Found-No-Fluff-Becoming-Customers/dp/1068826401/] on Amazon, written to help business owners of any technical level understand and implement search engine optimization. He works with both individual businesses and agency clients to grow organic traffic and revenue through content-driven SEO. Follow Matt on Instagram at @heytony.agency [https://www.instagram.com/heytony.agency/]

About Shiny New Clients [https://www.instagram.com/heytony.agency/]

Shiny New Clients is a marketing podcast hosted by Jenna Harding that delivers 20-minute episodes on social media strategy, buyer psychology, viral content, and marketing tactics - designed for coaches, stylists, wedding planners, and service-based entrepreneurs looking to fill their calendars.

Listen to the episode: [https://pod.link/1697523148/episode/QnV6enNwcm91dC0xODgxMzYzNg]Available now wherever you listen to podcasts.

Media Contact
Company Name: HeyTony Inc.
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Address:236 Pritchard Rd
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Website: http://heytony.ca

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