Press release
ShieldWord introduces a simple shared code word system to help families verify urgent calls and prevent AI-generated voice targeting seniors and loved ones.
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ShieldWord has launched a free protocol designed to help families stop AI voice cloning and impersonation attempts by verifying urgent calls with a shared secret family code word. The method requires no apps, no downloads, and no technical setup, making it accessible to older adults and non-technical households.
Recent warnings from organizations including the Federal Trade Commission and the FBI highlight the growing use of artificial intelligence by criminals to impersonate loved ones. These incidents often involve urgent requests for money, bail assistance, or emergency travel, using cloned voices that sound highly convincing and emotionally persuasive.
The ShieldWord protocol introduces a simple verification habit. Families choose a random word or phrase known only to trusted contacts. During high-risk or emotionally urgent calls, the caller must provide the correct code word. If they cannot, the call ends.
"People naturally trust voices they recognize, but AI has changed that," said founder Howard Orloff. "The safest protection is not more software. It's a shared family habit that creates a pause before any urgent decision."
Key benefits of the approach include:
• Fast setup that can be completed in minutes
• Works on smartphones, landlines, and globally
• No data collection or privacy concerns
• Designed for seniors and vulnerable households
• Completely free and easy to maintain
The company says the goal is to normalize verification for emotional or financial requests, similar to confirming identity in banking or secure communications. By focusing on human behavior, the protocol remains effective even as technology evolves.
In addition to the core safety method, ShieldWord provides educational resources on emerging AI risks, digital identity, and awareness.
The free protocol and family safety guide are available at https://shieldword.com.
Media inquiries: [howard@shieldword.com](mailto:howard@shieldword.com)
ShieldWord
4 Standish Rd
Saratoga Springs, NY 12866
ShieldWord is a consumer safety initiative focused on protecting families from AI-driven crime, including voice cloning, impersonations. The organization promotes simple, practical habits that reduce risk without requiring technical expertise.
Founded in Saratoga Springs, New York, ShieldWord's mission is to make behavioral security accessible to households of all ages and backgrounds.
More information is available at https://shieldword.com
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