Press release
Emerging Sub-Segments Transforming the Alternative Data Market Landscape
Alternative Data Market
Projected Growth and Market Size of the Alternative Data Sector
The alternative data market is set to experience explosive growth, reaching a valuation of $49.4 billion by 2030. This represents a striking compound annual growth rate (CAGR) of 38.4%. The surge during this period is driven by increased institutional adoption of alternative datasets, a stronger emphasis on real-time financial intelligence, and deeper integration with AI analytics platforms. The growth is further fueled by the broadening of data-driven financial ecosystems and a heightened focus on competitive market intelligence.
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Factors Powering Growth in the Alternative Data Market
One major driver behind the market's rapid expansion is the growing reliance on non-traditional data sources for financial decision-making. Organizations are increasingly turning to alternative data to gain unique insights beyond conventional metrics.
Another critical factor is the rising demand for real-time business performance indicators, which help companies respond swiftly to market changes. This is complemented by expanding use of consumer and behavioral analytics data, and a trend toward embedding alternative data into risk assessment frameworks.
Key Companies Leading the Alternative Data Market
The alternative data space features several influential players, including Ravenpack International SL, 1010data, Inc, Vortexa Ltd., Eagle Alpha Ltd., Audit Analytics, Thinknum Inc., Thasos Group, Yewno, Inc., Advan Research Corporation, Exante Data, LLC., Eoitek, Sam Technology, WakeData, Oracle, Microsoft, IBM, SAP, Plaxonic, Teradata, Amazon Web Services, Quiver Quantitative, S&P Global, AlphaSense, Kantar, Quandl, InfoTrie, Running Alpha, Unity, Maxilect, Analytics, Tableau Software, Deep Data Science, Sigma Data Systems, and Preqin Ltd.
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Strategic Moves Highlighted by Recent Acquisition in the Market
In July 2024, BlackRock Inc., a major US investment firm, acquired Preqin Ltd. for $3.2 billion. This strategic purchase aims to strengthen BlackRock's alternatives investing platform by integrating Preqin's advanced data and technology solutions. The acquisition is designed to enhance BlackRock's capabilities in private markets, address the increasing demand for private market data and analytics, and establish a unified platform that connects public and private market data with standardized benchmarks and analytics. Preqin Ltd, headquartered in the UK, is well-known for its data solutions in alternative investments.
Emerging Trends and Opportunities Shaping the Alternative Data Industry
Companies in the alternative data arena are increasingly forming strategic partnerships to bolster technology integration and broaden their market presence. Such collaborations combine resources and expertise from multiple organizations to drive growth and innovation.
For example, in May 2024, Exabel, a Norway-based platform specializing in alternative data management and analysis, partnered with Datos, a US company providing privacy-compliant clickstream data. This partnership integrates extensive clickstream datasets into Exabel's platform, enabling investors to analyze consumer behavior through web traffic patterns. As a result, investment teams can better correlate web traffic with company performance metrics, leading to improved KPI forecasts and fundamental analysis.
Breakdown of the Largest Market Segment in Alternative Data
The alternative data market is segmented based on data type, function, and industry.
By Data Type, it includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile app usage, satellite and weather data, social and sentiment data, web sed data, web traffic, and other data types.
By Function, the market covers investment and portfolio management, risk management and fraud detection, market research and consumer insights, pricing and supply chain optimization, competitive intelligence, product development and innovation, regulatory compliance and reporting, among other applications.
By Industry, it spans automotive, BFSI (banking, financial services, and insurance), energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and other sectors.
Detailed Subcategories Explaining Alternative Data Types
Within these categories, subsegments further specify data applications:
- Credit and debit card transactions focus on consumer spending patterns and retail sales insights.
- Email receipts provide purchase confirmation data and consumer behavior analysis.
- Geo-location data offers store visit analytics and location-based insights.
- Mobile app usage includes app engagement metrics and user behavior analysis.
- Satellite and weather data support crop monitoring and environmental analysis.
- Social and sentiment data analyze social media trends and brand sentiment.
- Web sed data involves competitor pricing and product availability.
- Web traffic data tracks visitor analytics and sources of traffic.
- Other data types encompass transactional and industry-specific datasets.
Regional perspectives and sector-specific use cases within these segments give the alternative data market a broad and dynamic foundation for ongoing growth and innovation.
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