Sephora Cracks the Gen Z Code: 8.5% Conversion Lift and 139% Engagement Surge via Storyly

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NEW YORK, NY - Storyly, the AI-powered content experience platform redefining mobile commerce, revealed the transformative results of its partnership with Sephora Southeast Asia (SEA). By replacing static app grids with a social-native, interactive "Beautyfeed," the global prestige beauty leader has successfully bridged the "Experience Gap," referring to the growing disconnect between the highly interactive, social-media-driven habits of modern consumers and the often static, one-way interfaces of traditional mobile stores. Following a successful pilot in Australia [https://www.storyly.io/customer-story/sephora-boosts-conversions-and-engagement-with-storyly]that yielded an 8.5% conversion lift, Sephora has scaled the Storyly integration into Singapore and Malaysia, creating a discovery-driven mobile environment.

The partnership delivered 133% more retail orders influenced by the platform and a 139% surge in engagement. As the retail landscape shifts toward discovery-based shopping, the Sephora SEA team-headquartered in Singapore-is setting the pace with a new mobile-first playbook. By deploying Storyly's social-inspired widgets, Sephora transformed its app into a dynamic destination that mirrors the scrolling habits of the modern shopper. The strategy resonated most powerfully with Gen Z, who now represent 40% of the Storyly user base within the Sephora app.

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Capturing the Social-Native Shopper

The collaboration moved Sephora beyond the traditional "static banner" era, focusing on the immersive habits of the next generation of beauty buyers. Key innovations included:

* The Beautyfeed Concept: A dedicated page where users interact with stories featuring polls, quizzes, and countdowns, alongside a native video feed for tutorials and recommendations from beauty advisors.

* Strategic Visibility: Following a significant conversion uplift in initial tests, Sephora moved Storyly widgets "above the fold" on the homepage to meet shoppers at the peak of their intent.

* Frictionless Discovery: The integration turned passive inspiration into immediate action, allowing users to swipe directly from a tutorial into a Product Detail Page (PDP), drastically shortening the path to purchase.
* Proven in Australia, Scaled to SEA: Initially launched in the Australian market, the Storyly integration demonstrated immediate ROI, leading to a rapid expansion into Singapore and Malaysia to unify the brand's mobile experience across the region.

Winning the World's Most Competitive Mobile Markets

The partnership delivered immediate, measurable ROI, proving that interactive content is the key to mobile retention and conversion for Gen Z and beyond:

* 8.5% increase in overall conversion rates.

* 12% uplift in session frequency per user.

* Double-digit monthly revenue uplift potential.

"Storyly offers a user-friendly interface equipped with a comprehensive suite of social engagement features, including polls and customizable call-to-action buttons. The customer success team is exceptionally helpful and responsive. This integration has demonstrably improved our key performance indicators, specifically driving a noticeable increase in both app revisits and overall user engagement." - Yukee N., Mobile Growth Assistant Manager, Sephora

"Sephora is a pioneer in beauty retail, and their success in SEA proves that the future of mobile commerce is interactive and content-driven," said Emre Fadillioglu, Co-Founder and CEO of Storyly. "We are seeing a massive shift as brands not only in SEA but also in Europe and MENA look to replicate this success. Storyly is committed to helping these brands bridge the experience gap and turn every mobile session into a meaningful growth opportunity."

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About Sephora

Sephora is the world's leading prestige beauty retailer, offering an unparalleled beauty experience across 35 countries. With over 2,700 stores and a world-class mobile ecosystem, Sephora continues to set the global standard for omnichannel retail innovation.

About Storyly

Storyly is an AI-powered content experience platform [https://www.storyly.io/]for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and websites to guide customers toward meaningful actions. By living natively inside the mobile store, Storyly meets shoppers at the very moment of intent, helping brands capture attention and build stronger connections.

Recognized as a Winter 2026 G2 Leader in Content Distribution, Mobile Marketing, and eCommerce Personalization, Storyly is trusted by over 450 global brands including Nestle, Idealo, and Footasylum. Headquartered in New York, Storyly has global offices in London, Amsterdam, Zurich, Buenos Aires, Istanbul, and Ankara.

Make Every Session Count at http://www.storyly.io.
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