Precision Nutrition Market Set for Explosive Growth to USD 22.82 Billion by 2032, Led by North America's 39% Market Share | Key Players - Thorne HealthTech, Habit, DayTwo

Leander Texas -
Precision Nutrition Market size reached US$ 6.78 billion in 2024 and is expected to reach US$ 22.82 billion by 2032, growing with a CAGR of 16.38% during the forecast period 2025-2032.

The Precision Nutrition market's strong growth in the US and Japan is driven by rising demand for personalized dietary solutions, increased integration of AI and biomarker technologies into health platforms, collaborations between healthcare providers and tech firms, and innovative initiatives like DNA‐based meal planning pilots in Tokyo.

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Key Industry Development-

United States
✅ September 2025: UC Davis Innovation Institute for Food and Health partnered with AG1 to advance precision nutrition solutions focused on metabolic health, combining academic research with industry expertise for personalized dietary interventions.

✅ August 2025: Levelle Nutrition launched Cycle Syncing Protein, a pioneering protein powder tailored to the nutritional needs of menstruating women across cycle phases, addressing a key market gap with clinically informed formulations.

✅ May 2025: Danone introduced a new Oikos protein shake priced at $3.69 with 5 grams of fiber, targeting GLP-1 drug users to support muscle preservation and digestive health amid rising demand for functional nutrition.

Japan
✅ July 2025: FiNC launched an AI-powered precision nutrition platform integrating wearable data for personalized dietary recommendations, targeting consumers, clinics, and corporate wellness programs in Japan's digital health ecosystem.

Strategic Mergers and Acquisitions:

✅ Aggrigator acquired Precision Nutrition Technologies LLC (June 2025), a patent-backed AI platform for Food-as-Medicine, to build a causal AI-powered operating system delivering personalized nutrition through integrated logistics and biometric data, enhancing preventive care and chronic disease management.

✅ SSG Advised Precision Nutrition in the sale of substantially all assets to an affiliate of Palm Ventures (July 2025), maximizing value through a competitive process involving strategic and financial buyers, positioning the business for growth in education, healthcare, and technology sectors.
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✅ Viome Life Sciences acquired Naring Health (November 2023, integrated into 2025 strategies), gaining clinical and molecular data plus patents to expand personalized medicine portfolio in precision nutrition.

Major Players:-
Viome Life Sciences | Thorne HealthTech | Habit | DayTwo | Nutrigenomix | InsideTracker | Care/of | Persona Nutrition | Xcode Life | 23andMe

1. Viome Life Sciences
Viome pioneers AI‐driven precision nutrition through advanced microbiome and gene expression analyses. Its RNA‐based platforms deliver customized food recommendations and supplement formulas that optimize gut health, metabolism, and long‐term well‐being. Continuous data learning and clinical partnerships reinforce its market leadership in personalized health insights.

2. 23andMe, Inc.
A global leader in direct‐to‐consumer genetic testing, 23andMe uses DNA insights to inform personalized nutrition and wellness recommendations. Its extensive customer base and trusted genomic data help shape individualized dietary guidance, health risk awareness, and lifestyle optimization across varied populations.

3. InsideTracker
InsideTracker blends blood biomarker analysis, DNA data, and lifestyle metrics to provide actionable, science‐based nutrition and performance insights. Its digital coaching tools help users align eating habits with health goals in real time, appealing to fitness, longevity, and preventive health audiences.

4. Habit (part of Viome ecosystem)
Habit integrates metabolic, genetic, and lifestyle data to design tailored meal plans and nutrition recommendations. Its data‐rich approach focuses on individualized dietary habits and real‐world responses, enhancing precision nutrition through evidence‐based customization and mobile accessibility.

5. Nutrigenomix
Nutrigenomix specializes in genetic testing for personalized nutrition guidance, supporting healthcare professionals and consumers. Its DNA‐based insights inform tailored diet and supplement choices, boosting metabolic health, performance, and disease prevention strategies across clinical and wellness environments.

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Market Segmenatation-

1. Technology Segmentation:
The Precision Nutrition Market is divided by key technologies such as Genomics, Metabolomics, Transcriptomics, and Proteomics. In the U.S., genomics and metabolomics lead uptake because genetic testing and biomarker analysis are widely used to tailor dietary recommendations and track metabolic health, driving significant consumer demand for personalized nutrient plans. In Japan, similar technology adoption is growing as microbiome and metabolic testing become more accepted among healthcare providers and wellness brands, supporting tailored nutrition and anti‐aging dietary solutions that cater to an aging population.

2. Application Segmentation:
Applications in precision nutrition typically include Disease Management, General Health & Wellness, and Weight Management. In the U.S., precision nutrition is heavily applied in disease prevention and chronic condition support (e.g., diabetes and cardiovascular health) with major healthcare systems incorporating tailored diet plans into care pathways. Japanese consumers also show strong application in wellness and metabolic optimization, where precision meal planning and nutrition apps are popular for preventive health and quality‐of‐life improvements, especially among older adults.

3. End‐User Segmentation:
End users include Individuals, Healthcare Providers, Fitness & Wellness Centers, and Diagnostic Labs. In the U.S., individuals adopting direct‐to‐consumer (D2C) genetic kits, digital platforms, and subscription‐based nutrition services represent the largest share, supported by widespread adoption of wellness tracking tools and preventive healthcare programs. Japanese precision nutrition end users are also diversifying, with clinics and premium wellness brands integrating advanced diagnostics and personalized diet solutions into their offerings, and a rising number of tech‐savvy consumers using nutrition apps and digital guidance.

Market Drivers:-

• Increasing Adoption of Personalized Health Solutions: Rising health awareness and demand for tailored diet plans encourage U.S. consumers to adopt precision nutrition services that combine genetic, metabolic, and lifestyle data into customized recommendations.

• Integration of AI and Digital Health Technologies: Widespread use of mobile health platforms and AI‐driven analytics enables real‐time dietary guidance, increasing convenience and accuracy of personalized plans among tech‐savvy U.S. users.

• Chronic Disease Management Focus: The prevalence of conditions like obesity, diabetes, and cardiovascular disease stimulates demand for precision nutrition approaches that offer individualized dietary strategies to support preventive health and disease management.

• Robust Healthcare and Insurance Ecosystem: Integration of precision nutrition within corporate wellness programs and insurance initiatives in the U.S. - with some insurers incentivizing plan adoption - expands market penetration.

• Growth in Clinical and Research Investments: U.S. universities, research institutes, and healthcare systems are increasingly funding nutrigenomics and nutrition science research, strengthening evidence‐based adoption of precision nutrition services.

• Aging Population & Preventive Health Focus: The rapidly aging demographic in Japan is increasing demand for supplements that support age‐related health issues such as bone health, cognitive function, and overall vitality, driving market growth.

• Growing Health & Wellness Awareness: Rising consumer focus on preventive healthcare and general wellness has boosted intake of products like immunity boosters, probiotics, and skin/beauty‐oriented supplements.

• E‐Commerce Expansion & Digital Accessibility: Enhanced online distribution through platforms such as Amazon and Rakuten improves product availability and convenience for Japanese consumers across age groups.

• Innovative Formulations & Personalized Nutrition: Advances in product formats (e.g., beauty ingestibles, personalized supplements) and technology‐enabled customized solutions are attracting tech‐savvy and health‐conscious buyers.

• Regulatory Support & Quality Confidence: Japan's functional food labeling frameworks (like Foods with Function Claims) help boost consumer trust in scientifically substantiated supplements, encouraging wider adoption.

Regional insights:-

North America (including US): 39.0%
Largest share of the global precision nutrition market in 2024, led by advanced healthcare infrastructure, high tech adoption (e.g., genomic and metabolomic testing), and sustained consumer demand for personalized nutrition services. Within this region, the United States remains the dominant national market.

Asia Pacific: 27.0% (with Japan share within region)
Asia Pacific is the fastest‐growing regional market, driven by rising health awareness, digital health platform adoption, and increasing personalized nutrition usage in key countries such as China and Japan. Within APAC in 2024:
• China accounts for approximately 26.4% of the Asia Pacific precision nutrition market.
• Japan accounts for approximately 18.9% of the Asia Pacific precision nutrition market.

Europe: 28.7%
Europe holds the second‐largest individual regional share after North America, supported by strong regulatory frameworks in personalized healthcare, widespread adoption across Western European markets, and rising demand for precision nutrition solutions.

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