Europe Dietary Supplements Market Share, Analysis 2026-2034: Top Companies, Ingredient Segments (Vitamins, Botanicals, Minerals), and Regional Outlook

Market Overview

The Europe dietary supplements market was valued at USD 48.88 Billion in 2025 and is forecasted to reach USD 106.04 Billion by 2034, growing at a compound annual growth rate (CAGR) of 8.99% during the forecast period of 2026-2034. Growth is driven by rising health consciousness, aging populations, and increased preventive healthcare demand. The market benefits from supportive government policies ensuring product quality and safety.

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Study Assumption Years

Base Year: 2025
Historical Year/Period: 2020-2025
Forecast Year/Period: 2026-2034

Europe Dietary Supplements Market Key Takeaways

The Europe dietary supplements market size was valued at USD 48.88 Billion in 2025.
The market is expected to grow at a CAGR of 8.99% from 2026 to 2034.
Vitamin and mineral dietary supplements dominate with a 28.12% market share.
Capsules are the leading form at 34.09% market share.
Pharmacies and drug stores hold the largest distribution share of 36.05% in 2025.
Additional supplements lead applications with a 45% share.
Adults dominate end users with 62.03% market share.
Germany leads regions with 25% market share.

Market Growth Factors

Market growth is driven by the aging population and growing incidences of chronic diseases in Europe. Additional drivers for growth include the growing population, increasing life expectancy, decreasing birth rate and the increasing demand for supplements focusing on specific areas such as bone health, cardiovascular health, cognitive health, and immunity. For example, dsm-firmenich's Healthy Longevity solutions preview at Vitafoods Europe in April 2025, presented nutrients and bioactives that meet demand for healthy aging and the evolution of innovation in the industry.

As consumers in Europe have become increasingly preventative in their health consciousness, supplementation has become increasingly common due to the prevention-based approach that they tend to take. With the increased public education on nutrition and disease prevention, supplements have become part of customary health care and wellness. Digital health communities have also contributed to health education and supplement discovery.

Product quality and safety are also improved by European regulations to which producers adhere, thereby building confidence and reputation. The sector is governed by harmonized EU directives and scientific opinions from the European Food Safety Authority (EFSA). EFSA's favorable opinion for allowing calcidiol monohydrate as a source of vitamin D in November 2025 set a high regulatory standard for science-based regulation and additional labeling requirements for vitamin D products in Europe. Regulatory harmonization improves market access by providing similar quality.

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Market Segmentation

Product Type:

Vitamin and Mineral Dietary Supplements: Lead the market with 28.12% share due to widespread recognition of micronutrients' health roles. Popular supplements include vitamin D, C, iron, and calcium, addressing nutrient gaps from lifestyle factors. Swiss innovator Jungbunzlauer showcased bioavailable magnesium bisglycinate, enhancing absorption.
Herbal Dietary Supplements
Protein Dietary Supplements
Others

Form:

Capsules: Hold a 34.09% share, favored for ease of consumption, taste masking, precise dosage, and bioavailability. Options include gelatin and vegetarian capsules. Personalization advances with on-demand capsule machines showcased at Vitafoods Europe 2025.
Tablets
Powders
Liquids
Soft Gels
Gel Caps

Distribution Channel:

Pharmacies and Drug Stores: Represent 36.05% share, benefiting from consumer trust, professional guidance, and healthcare retail infrastructures. Pharmacies ensure product authenticity and quality, providing preventive healthcare counseling.
Supermarkets and Hypermarkets
Online Channels
Others

Application:

Additional Supplements: Dominate with 45% share driven by consumer focus on proactive health management and nutritional gap filling. Products such as probiotics, herbal extracts, amino acids, and omega-3s support immunity, digestion, mental wellbeing, and joint health.
Medicinal Supplement
Sports Nutrition

End Use:

Adults: Largest segment with 62.03% share due to demand for immunity, energy, bone health, and age-related deficiency management. Adult consumers span working-age populations balancing diverse health needs and busy lifestyles.
Infant
Children
Pregnant Women
Old-Aged

Regional Insights

Germany leads the Europe dietary supplements market with a 25% share in 2025. This dominance is fueled by a mature consumer base, robust regulatory oversight, and an extensive retail pharmacy network. Germans are high per capita consumers of vitamins and supplements targeting immune support, vitamin D, and omega-3. Growth in sports nutrition and functional foods segments is notable, supported by consumer interest in fitness and active lifestyles, with expanding e-commerce and specialized health store access.

Recent Developments & News

In October 2025, Nutriearth launched the EU's first plant producing sustainable vitamin D3 from edible mealworms via a chemical-free process that reduces the carbon footprint by 76.8% compared to traditional sources. This innovation supports millions of Europeans and reduces reliance on imports, emphasizing Europe's drive for sustainable nutraceutical innovation.

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Key Players

Bayer AG
Haleon plc
Procter & Gamble
Perrigo Co Plc
Herbalife Nutrition Ltd.
Amway
Reckitt Benckiser Group plc
Abbott
Wolfson Brands Ltd.

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