Press release
Premium Cosmetics Market Set for Strong Growth to USD 161,620.4 Million by 2031, Led by Rising Disposable Incomes and E-Commerce Expansion | Key Players - L'Oréal, Estée Lauder, Shiseido
The Global Premium Cosmetics Market reached USD 88,035.5 million in 2022 and is projected to witness lucrative growth by reaching up to USD 161,620.4 million by 2031. The market is expected to exhibit a CAGR of 7.8% during the forecast period (2024-2031). Market growth is driven by rising consumer disposable income, increasing demand for luxury skincare and makeup, growing awareness of premium beauty products, social media influence, and expansion of e-commerce channels globally.Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):-https://www.datamintelligence.com/download-sample/premium-cosmetics-market?prtk
Key Industry Developments
✅ December 2025: The U.S. prestige and mass beauty markets, including premium cosmetics, showed healthy growth with rising dollar and unit sales throughout the year, driven by strong consumer demand for high-end skincare and makeup.
✅ October 2025: Estée Lauder expanded access to its premium skincare, makeup, and fragrances by launching officially in the U.S. Amazon Premium Beauty store, featuring hero products like Advanced Night Repair Serum to reach a wider online audience.
✅ September 2025: Estée Lauder released its Re-Nutriv Luxury Holiday Blockbuster 2025 exclusively in the U.S., offering nine full-size and two deluxe premium skincare items valued at $652 for $90 with purchase, targeting holiday luxury gifting.
✅ November 2025: Shiseido launched the Elixir Day Care Revolution WT SPF35, a premium anti-aging whitening emulsion with all-in-one UV protection and hydration, designed to maintain skin firmness and suppress melanin production all day.
✅ August 2025: Louis Vuitton debuted its first premium beauty line, La Beauté Louis Vuitton, in collaboration with Pat McGrath, featuring high-end makeup with global pre-orders starting August 25 and boutique rollout on August 29.
✅ July 2025: @cosme mid-year Best Cosme Awards highlighted top premium cosmetics launches like Shiseido Elixir Day Care Revolution Brightening SPF50+ as grand prize winners in sunscreen and base makeup categories, reflecting strong consumer acclaim for innovative Japanese skincare.
Key M&A Deals
e.l.f. Beauty acquires Rhode (May 2025, $1 billion): Hailey Bieber's skincare and cosmetics brand sold for $800 million upfront plus $200 million earnout; strategy targets viral, digitally native growth in masstige beauty.
L'Oréal acquires majority stake in Medik8 (June 2025, $1.1 billion): UK skincare brand with science-led products joins L'Oréal Luxe Division to capitalize on dermocosmetics boom; founder and PE firm Inflexion retain involvement.
L'Oréal acquires Kering Beauté including Creed (October-November 2025, €4-4.7 billion / $4.7 billion): Includes Creed fragrance, 50-year licenses for Gucci/Bottega Veneta/Balenciaga beauty/fragrances, plus JV for luxury wellness; expands L'Oréal in niche prestige fragrances.
Ulta Beauty acquires Space NK (July 2025, £300 million / $405 million estimated): UK prestige retailer with 83 stores enhances Ulta's international footprint and luxury assortment without impacting 2025 finances.
L'Oréal acquires Color Wow (June 2025, undisclosed): US haircare brand strengthens professional portfolio amid hair innovation trends.
Key Players:-
CHANEL | Coty | Estée Lauder | L'Oréal | LVMH | Shiseido Company, Limited | Kosé Corporation | Kanebo Cosmetic | Kao Corporation | Revlon, Inc.
Key Segments
By Product Type: The premium cosmetics market is typically segmented into skincare, haircare, color cosmetics, and fragrances. Skincare dominates due to increasing consumer awareness about skin health, while color cosmetics and fragrances remain key for fashion-conscious consumers seeking luxury experiences.
By Distribution Channel: Distribution channels include online retail, specialty stores, department stores, and brand-owned outlets. Online sales are growing rapidly, driven by convenience and access to international premium brands, whereas specialty and department stores continue to attract consumers who prefer personalized services and luxury in-store experiences.
By Consumer Demographics: The market is segmented by age, gender, and income level. High-income millennials and Gen Z are increasingly driving demand, influenced by social media trends and brand prestige, while older consumers often focus on premium skincare and anti-aging solutions.
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Market Drivers
• Growing Consumer Demand for Enhanced Self‐Care & Wellness: Rising awareness of personal grooming, skincare benefits, and wellness routines is encouraging higher spending on premium beauty products, stimulating market growth.
• Increased Disposable Income & Premiumization: Higher disposable incomes, especially among millennials and Gen Z, are boosting consumer willingness to purchase luxury and high‐quality cosmetic products with superior performance and ingredients.
• Expansion of E‐commerce and Digital Platforms: Rapid growth of online shopping channels, social media marketing, and digital discovery tools (e.g., virtual try‐on and personalized recommendations) is expanding global market reach and enhancing consumer engagement.
• Innovation in Product Formulations and Technology: Technological advancements such as AI‐driven personalization, biotechnology‐based ingredients, and advanced delivery systems (e.g., nanotechnology) are raising product efficacy and driving consumer interest.
• Shift Towards Clean, Sustainable, and Ethical Beauty: Growing consumer preference for cruelty‐free, natural, organic, and eco‐friendly cosmetics is pushing brands to innovate sustainable offerings, thus driving market expansion.
Regional Insights
North America: Accounts for 34% of the global premium cosmetics market, led by high disposable incomes, strong retail infrastructure, and significant demand for luxury skincare and makeup.
Europe: Represents 28% of global premium cosmetics revenue, driven by heritage luxury brands and sophisticated consumer preferences.
Asia‐Pacific: Holds 30% of the global premium cosmetics market share, fueled by rising middle‐class spending and expanding beauty adoption in China, Japan, and South Korea.
Middle East & Africa: Contributes 8% of the global premium cosmetics market share, supported by luxury fragrance demand and tourism‐driven retail.
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