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Nutraceuticals Market Set for Steady Growth to USD 874.97 Billion by 2032, Fueled by Health Awareness Surge | Key Players - Nestlé Health Science, Glanbia plc, Amway Corporation
Nutraceuticals
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Key Industry Developments
✅ September 2025: Gelteq Limited announced the U.S. product launches of Healthy Extracts' nutraceutical products powered by its proprietary gel-based oral delivery technology, marking the company's transition from R&D to active commercialization in the U.S. wellness market. This milestone highlights the technology's potential for innovative, consumer-friendly formats amid growing demand for convenient supplements.
✅ October 2025: The U.S. FDA issued a new stance on NMN (nicotinamide mononucleotide) as a ditary supplement ingredient, sparking industry debate and feedback from groups on its regulatory status in the nutraceuticals sector. This development influences ongoing product formulations targeting anti-aging and cellular health benefits.
✅ September 2025: Meiji Co. Ltd launched Amino Collagen NMN, an enhanced version of its flagship amino acid collagen powder incorporating nicotinamide mononucleotide (NMN) to target booming demand in Japan and global markets like China and Vietnam. The product combines collagen with NMN for anti-aging and beauty benefits, leveraging strong category growth data.
✅ September 2025: Daiichi Sankyo introduced plant-based antioxidant supplements enriched with polyphenols and vitamins, aimed at supporting cardiovascular and metabolic health for preventive care among lifestyle-oriented consumers. This launch underscores innovation in functional dietary solutions within Japan's nutraceutical space.
✅ August 2025: Meiji Holdings launched fortified dairy-based supplements blending probiotics, vitamins, and minerals to boost immunity and bone health, drawing on its food expertise for scientifically backed nutrition. The products reinforce Meiji's leadership in Japan's functional supplement market.
Key M&A Deals
✅ Carbyne Equity Partners acquired SuanNutra (December 2025) - German private equity firm Carbyne Equity Partners completed the acquisition of SuanNutra, the nutraceutical ingredients business of Suanfarma, marking Carbyne's entry into the nutraceutical sector and strengthening its portfolio of clinically validated ingredient platforms.
✅ ANJAC Health & Beauty acquired PharmaLinea (November 2025) - French CDMO ANJAC Health & Beauty acquired Slovenia‐based supplement provider PharmaLinea to expand its global footprint in the nutraceutical and ditary supplement market, integrating 17 companies and accelerating product innovation.
✅ Barentz acquired Fengli Group (June 2025) - Dutch ingredients distributor Barentz announced the acquisition of China's Fengli Group, enhancing its presence in Asia‐Pacific and expanding in pharmaceutical and nutraceutical excipients and active ingredient offerings.
✅ Sudeep Pharma acquired Nutrition Supplies Services (NSS) (May 2025) - Indian manufacturer Sudeep Pharma Limited completed the acquisition of Ireland‐based Nutrition Supplies Services, strengthening its advanced nutrition and micronutrient premix capabilities for global markets.
Key Players:-
Danone S.A. | Nestlé S.A. | Glanbia plc | Bayer AG | Abbott Nutrition | GNC Holdings | NOW Foods | Kellanova
Key Segments
By Product Type: The nutraceuticals market is broadly segmented into ditary supplements, functional foods, functional beverages, and others. Ditary supplements dominate due to their convenience and targeted health benefits, while functional foods and beverages are gaining traction as consumers prefer natural sources of nutrients in their daily diet.
By Application: Applications include digestive health, cardiovascular health, immunity, weight management, and general wellness. Immunity-boosting and cardiovascular health products are witnessing significant demand, driven by rising lifestyle-related diseases and increasing consumer awareness about preventive healthcare.
By Form: Nutraceuticals are available in various forms such as tablets, capsules, powders, liquids, and soft gels. Tablets and capsules lead due to ease of use, while powders and liquids are popular among fitness enthusiasts and children for their versatility in consumption.
By End-User: The market serves individual consumers, healthcare providers, and the food & beverage industry. Individual consumers contribute the largest share, as growing health consciousness drives daily usage of supplements, while healthcare providers and the food industry focus on integrating nutraceuticals into therapeutic and functional products.
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Market Drivers
• Increasing Preventive Health Awareness: Consumers are placing greater emphasis on preventive healthcare and wellness, driving demand for nutraceutical products that support immunity, nutrition, and long‐term health.
• Growing Aging Population: A rising global elderly demographic is increasing demand for nutraceuticals that help manage age‐related conditions such as joint health, cognitive function, and cardiovascular wellness.
• Rise in Chronic and Lifestyle‐Related Diseases: The increasing prevalence of chronic conditions like obesity, diabetes, and heart disease is prompting consumers to adopt nutraceuticals as part of disease prevention and health management strategies.
• Expansion of E‐Commerce and Digital Channels: Growth of online sales platforms and direct‐to‐consumer models has enhanced product accessibility, broadening the consumer base and driving market expansion.
• Technological Advancements & Innovation: Advances in formulation technology, personalized nutrition, and enhanced ingredient extraction are enabling more effective and targeted nutraceutical products.
• Expansion of Functional Foods and Beverages: Increasing consumer interest in functional foods fortified with vitamins, probiotics, and other nutraceutical ingredients is pushing product development and category growth.
• Supportive Regulatory and Health Initiatives: Recognition of nutraceuticals as part of preventive healthcare, along with supportive public health initiatives, is bolstering consumer trust and market growth.
Regional Insights
North America: Held 220.39 B USD of the total 626.19 B USD global nutraceuticals market in 2025, corresponding to 35.2% share.
Europe: Accounted for 157.15 B USD, which equates to 25.1% share of the global market in 2025.
Asia Pacific: Reached 127.19 B USD, equal to 20.3% share globally in 2025.
Latin America: Recorded 80.74 B USD, corresponding to 12.9% share of the nutraceuticals market in 2025.
Middle East & Africa: Reached 40.72 B USD, representing 6.5% share of the global nutraceuticals market in 2025.
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