Press release
Emerging Sub-Segments Transforming the Dried Soup Market Landscape
The dried soup market is on track for significant expansion in the coming years, driven by evolving consumer preferences and advancements in food technology. This sector is increasingly catering to the demand for convenient, healthy, and sustainable meal solutions, which is fueling its growth and innovation.Dried Soup Market Size and Growth Outlook
Forecasts indicate that the dried soup market will reach a value of $4.63 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.5%. Several factors contribute to this upward trend, including a rising preference for nutritious convenience foods, a growing appetite for plant-based soup alternatives, the rapid expansion of e-commerce platforms dedicated to food retail, and continuous innovation in flavor options. Additionally, a strong focus on sustainable packaging is shaping market developments. Key trends for the upcoming years include increasing demand for easy-to-prepare meal solutions, wider adoption of freeze-drying technology, growth in premium and gourmet soup categories, use of clean-label ingredients, and improvements in packaging that enhance portability.
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Leading Players Driving the Dried Soup Industry
The dried soup market features several prominent companies that play a major role in shaping the sector. These include The Kroger Co, Nestlé S.A., Unilever PLC, H. J. Heinz Company, General Mills Inc., Trader Joe's Company Inc., Campbell Soup Co., McCormick & Company, Nissin Food Products Co. Ltd., Del Monte Foods Inc., Bob's Red Mill Natural Foods Inc., Maruchan Inc., Tabatchnick Fine Foods Inc., Dr. McDougall's Right Foods Inc., Mother Earth Products, Cooke Tavern Ltd., Bear Creek Country Kitchens LLC, Brodo Company, Harmony House Foods Inc., and Anderson House Foods.
Notable Market Activity With Campbell Soup Company's Acquisition
In a significant move in March 2024, Campbell Soup Company, a US-based food and beverage manufacturer, acquired Sovos Brands Inc. for $2.7 billion. This acquisition broadens Campbell's portfolio by adding popular brands such as Rao's Sauce, Michael Angelo's, and Noosa, thereby strengthening its position in the dried soup market. Sovos Brands Inc., also based in the US, specializes in dried soups and other food products.
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Emerging Trends Highlighting Innovation in the Dried Soup Market
Companies in the dried soup industry are increasingly focused on creating innovative products that cater to health-conscious consumers seeking convenient meal options. One key development is the rise of plant-based high-protein soups, which replace traditional animal-derived ingredients with plant-based protein sources. These products provide a nutritious alternative aligned with growing health and lifestyle trends.
For example, in March 2024, Nuveg, a dehydrated foods producer from Spain, introduced a "high-protein instant noodle soup" that combines plant-based proteins with the convenience of instant soup. This product delivers the protein content equivalent to two eggs per serving, uses exclusively plant-based ingredients, is dehydrated for an extended shelf life, and can be rapidly prepared. It appeals to vegetarian, vegan, and health-focused consumers while maintaining portability and ease of use typical of traditional dried soups.
Detailed Breakdown of the Dried Soup Market Segments
The dried soup market is categorized across several dimensions:
1) By Product Type: Dehydrated Dried Soups and Instant Dried Soups
2) By Packaging Format: Pouches, Cups, and Boxes
3) By Distribution Channel: Supermarkets or Hypermarkets, Convenience Stores, Grocery Stores, Online Retail Stores, and Other Channels
Further segment details include:
- For Dehydrated Dried Soups: Freeze-Dried Soups, Air-Dried Soups, Spray-Dried Soups, and Sun-Dried Soups
- For Instant Dried Soups: Instant Soup Mixes (powdered or granular), Ready-to-Eat Instant Soups, and Ramen and Noodle Soups
These classifications provide a comprehensive view of the market's structure and help identify areas of growth and consumer preference.
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