Press release
Connected Packaging Market to Reach USD 60.5 Billion by 2035 at 7.9% CAGR | FMI Reports
The global Connected Packaging Market is estimated at USD 28.3 billion in 2025 and is projected to reach USD 60.5 billion by 2035, expanding at a robust CAGR of 7.9% during the forecast period.Growth is fueled by increasing adoption of QR-enabled packaging, NFC tags, RFID, blockchain traceability, and IoT-based monitoring across food, beverage, pharmaceutical, and consumer goods industries. The market curve reflects a compounding growth trajectory, with an inflection point anticipated between 2029 and 2031, when connected features become mainstream across mass-market product categories.
Read Full Report- https://www.futuremarketinsights.com/reports/connected-packaging-market
Quick Market Snapshot:
• Market Value (2025): USD 28.3 billion
• Forecast Value (2035): USD 60.5 billion
• CAGR (2025-2035): 7.9%
• Leading Connectivity Technology (2025): QR Codes (50.2%)
• Leading Packaging Material (2025): Plastic (42%)
• Leading End-Use Industry (2025): Food & Beverage (38%)
• Key Growth Regions: North America, Asia-Pacific, Europe
Why the Connected Packaging Market is Growing
The Connected Packaging Market is expanding rapidly as packaging evolves from a static protective medium into a dynamic digital interface.
Key growth drivers include:
• Rising demand for traceability and anti-counterfeiting
• Regulatory pressure for label transparency and compliance
• Increasing focus on consumer engagement and brand loyalty
• Expansion of IoT-enabled supply chain monitoring
• Proliferation of smartphones enabling instant QR scanning
Connected packaging now supports real-time data capture, inventory optimization, product authentication, and interactive marketing experiences. By 2035, connected packaging is expected to transition from a promotional tool to a core operational requirement across industries.
Get Access of Report Sample: https://www.futuremarketinsights.com/reports/sample/rep-gb-24659
Market Position Within Broader Ecosystems
• Smart Packaging Ecosystem: 30-33% share
• Packaging Innovation Category: 22-24% share
• Supply Chain & Logistics Monitoring: 16-18% share
• Digital Marketing & Brand Engagement: 12-14% share
These shares highlight the technology's dual utility in both operational and consumer-facing applications.
Segment Insights
QR Codes Lead Connectivity Technology (50.2%)
QR codes dominate due to low implementation cost, smartphone compatibility, and scalability. They allow brands to:
• Provide real-time sourcing information
• Enable product authentication
• Deliver personalized promotions
• Update digital content dynamically
Their adaptability across marketing and compliance applications secures their leadership.
Plastic Leads Packaging Material (42%)
Plastic holds the largest material share due to:
• Structural durability
• High compatibility with embedded digital features
• Lightweight and cost efficiency
• Suitability for mass-market products
Advancements in recyclable and biodegradable plastics further support its dominance.
Food & Beverage Leads End-Use Industry (38%)
The food & beverage sector leads due to strong demand for:
• Ingredient transparency
• Expiration tracking
• Supply chain traceability
• Consumer engagement features (recipes, promotions, sustainability messaging)
High product turnover creates scalable implementation opportunities.
Drivers, Restraints & Trends
Key Drivers
• Regulatory mandates for traceability
• Anti-counterfeiting initiatives
• Supply chain digitization
• Direct-to-consumer engagement strategies
Key Restraints
• High implementation and integration costs
• IT infrastructure compatibility challenges
• Cybersecurity and data management concerns
• Limited ROI visibility for SMEs
Emerging Trends
• Blockchain-based traceability
• Cloud-based analytics platforms
• NFC and RFID-enabled authentication
• AR-enhanced packaging experiences
• IoT-integrated predictive inventory systems
Competitive Landscape
The connected packaging space is shaped by global packaging leaders and digital integration specialists:
• Amcor plc - Integrates connected features within recyclable packaging formats.
• Avery Dennison Corporation - Provides RFID and NFC labeling technologies for authentication and tracking.
• Tetra Pak - Embeds QR codes into beverage cartons for digital engagement.
• Stora Enso - Develops fiber-based packaging with digital identifiers.
• Huhtamäki Oyj - Expands QR-enabled features across FMCG formats.
• Constantia Flexibles - Focuses on digital watermarking and flexible packaging traceability.
Competition centers on digital ecosystem integration, scalable deployment, authentication capability, and regulatory alignment.
Why FMI: https://www.futuremarketinsights.com/why-fmi
Have a Look at Related Research Reports on the Packaging Domain:
Case Material Market: https://www.futuremarketinsights.com/reports/case-material-market-share-analysis
Cyclic Olefin Polymers Market: https://www.futuremarketinsights.com/reports/cyclic-olefin-polymers-market-share-analysis
Water-Soluble Packaging Market: https://www.futuremarketinsights.com/reports/water-soluble-packaging-market-share-analysis
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Suite 401, Newark, Delaware - 19713, USA
T: +1-347-918-3531
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Website: https://www.futuremarketinsights.com
About Future Market Insights (FMI)
Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted by Fortune 500 clients and global enterprises. With operations in the U.S., UK, India, and Dubai, FMI provides data-backed insights and strategic intelligence across 30+ industries and 1200 markets worldwide.
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