Press release
Segmentation, Major Trends, and Competitive Overview of the Automotive Extended Reality (XR) Market
Automotive Extended Reality (Xr) Market
Projected Growth and Market Size of the Automotive Extended Reality Market
The market for automotive extended reality is expected to experience substantial growth, reaching a valuation of $56.35 billion by 2030. This expansion corresponds to a compound annual growth rate (CAGR) of 7.7%. Factors driving this growth include the rise of metaverse-based automotive experiences, increased demand for remote collaboration, the growing complexity of electric vehicle (EV) design, broader use of real-time digital twins, and adoption of immersive safety training solutions. Key trends anticipated to influence the market throughout the forecast period involve virtual vehicle design validation, XR-supported manufacturing training, XR-assisted vehicle maintenance, digital twin visualization, and virtual showrooms for sales.
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Top Players Leading the Automotive Extended Reality Market
Several prominent companies are currently at the forefront of the automotive extended reality market. These include Meta Platforms Inc., Robert Bosch GmbH, Siemens AG, NVIDIA Corporation, Qualcomm Technologies Inc., Dassault Systèmes SE, Hexagon AB, Keysight Technologies, Synopsys Inc., Epic Games Inc., AVL List GmbH, PTC Inc., Unity Technologies Inc., dSPACE GmbH, Magic Leap Inc., Varjo Technologies Oy, WayRay AG, RealWear Inc., Ultraleap Ltd., and Holoride GmbH.
A notable development occurred in March 2025 when Germany-based Siemens AG acquired Altair Engineering Inc. for around $10 billion. This move strengthens Siemens' position in simulation-driven digital twin technology and industrial AI by integrating high-performance computing, data analytics, and simulation tools into its industrial software offerings. Altair Engineering, a US provider, specializes in automotive extended reality through XR visualization and integration solutions, making the acquisition particularly strategic.
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Innovations and Trends Fueling Growth in Automotive Extended Reality
Industry leaders are focusing on introducing innovative technologies such as in-car XR gaming, aiming to elevate passenger engagement and transform in-vehicle entertainment. This immersive platform combines real-world vehicle surroundings with virtual elements using sensors and perception systems embedded within the car.
An example of this innovation emerged in September 2025 when Valeo, a France-based automotive technology supplier, introduced Valeo Racer-a solution that uses advanced driver assistance systems, cameras, radars, and AI algorithms to blend real-world driving scenarios with interactive gameplay. This technology has been selected by an original equipment manufacturer for major Asian markets, highlighting the increasing commercial integration of extended reality features in production vehicles.
How the Automotive Extended Reality Market Is Categorized
This report segments the automotive extended reality market into several key categories:
1) By Component: Hardware, Software, and Services
2) By Technology: Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR)
3) By Application: Design and Prototyping, Manufacturing and Production, Training and Education, Sales and Marketing, and In-Vehicle Applications
4) By End User: Automotive Manufacturers, Automotive Suppliers, Dealerships and Retailers, Training Institutes, and Fleet Operators
Further breakdown of these segments includes:
- Hardware components such as Head Mounted Displays, Smart Glasses, Sensors and Cameras, Processing Units, and Display and Projection Systems
- Software types including Extended Reality Content Platforms, Simulation and Visualization Software, User Interface and Interaction Software, Development and Design Tools, and Data Integration and Analytics Software
- Services covering System Integration, Content Development, Training and Support, Maintenance and Upgrades, as well as Consulting and Customization Services
This detailed segmentation provides a comprehensive view of the automotive extended reality market landscape and its various components.
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