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Segment Analysis and Major Growth Areas in the Data Preparation As a Service Market
Data Preparation As A Service Market
Projected Market Growth of the Data Preparation As A Service Market by 2030
The data preparation as a service market is forecasted to experience remarkable growth, reaching a valuation of $7.36 billion by 2030. This reflects a strong compound annual growth rate (CAGR) of 23.0%. Several factors contribute to this surge, including the growing adoption of AI initiatives within enterprises, heightened demand for real-time analytics, the rise of low-code data preparation tools, scalable cloud infrastructures, and increasing automation in data workflows. Key trends shaping the market during the forecast period include automated data cleansing pipelines, cloud-based data transformation, AI-assisted data enrichment, self-service data preparation platforms, and scalable data quality management solutions.
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Leading Organizations Driving the Data Preparation As A Service Market
The competitive landscape of the data preparation as a service market features prominent global companies. Notable players include Amazon Web Services Inc., Google LLC, Microsoft Corporation, accenture* plc, International Business Machines Corporation, Oracle Corporation, SAP SE, Capgemini SE, Infosys Limited, HCL Technologies Limited, Wipro Limited, Zoho Corporation Pvt. Ltd., Snowflake Inc., Hitachi Vantara LLC, Databricks Inc., MicroStrategy Incorporated, DataRobot Inc., Domo Inc., ValueCoders Pvt. Ltd., Outsource2India Pvt. Ltd., Datameer Inc., and Crate.io Inc.
In a strategic move in May 2023, the US-based Qlik Technologies Inc. acquired France-based Talend S.A., bolstering its enterprise data platform capabilities. Talend's expertise in cloud-agnostic data integration, data quality, governance, and transformation software enhances Qlik's ability to provide comprehensive data lifecycle solutions tailored for modern enterprises. This acquisition strengthens Qlik's position by enabling organizations to better access, prepare, and manage large volumes of data with increased trust and scalability.
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Emerging Trends Shaping the Future of Data Preparation As A Service
Companies in this market are increasingly investing in innovative technologies to automate data management and prepare enterprise data for AI applications. A prominent trend is the development of agentic AI-native data suites - advanced software platforms employing autonomous AI agents to oversee the entire data lifecycle. These platforms automate manual tasks, accelerate data readiness for AI, minimize errors, break down data silos, and facilitate faster, more reliable insights.
For example, in October 2025, US-based insurance firm Exlservice Holdings Inc. launched EXLdata.ai, an agentic AI suite designed to make enterprise data fully AI-ready. This modular platform uses purpose-built AI agents to autonomously orchestrate both structured and unstructured data, embed intelligent automation into governance processes, and offer rapid deployment through pre-built accelerators. EXLdata.ai seamlessly integrates with platforms like Databricks, enhancing data visibility, reducing operational risks, and speeding up AI adoption within workflows. Unique features include multi-agent orchestration, centralized access through a unified workbench, real-time compliance monitoring, and improved data usability for analytics and AI-driven applications, enabling enterprises to achieve outcomes faster and at lower costs than traditional methods.
Comprehensive Segmentation of the Data Preparation As A Service Market
This market is categorized in the report based on multiple criteria to provide detailed insights:
1) By Component: Tools and Services
2) By Deployment Mode: Cloud and On Premises
3) By Organization Size: Small and Medium Enterprises, Large Enterprises
4) By Application: Data Integration, Data Cleaning, Data Transformation, Data Enrichment, and Other Applications
5) By End User: Banking, Financial Services and Insurance (BFSI), Healthcare, Retail and E-Commerce, Information Technology and Telecommunications, Government, Manufacturing, and Other Sectors
Further subsegments include the following:
- Tools: Data Profiling Tools, Data Cleansing Tools, Data Transformation Tools, Data Validation Tools, Data Integration Tools, Metadata Management Tools
- Services: Consulting and Strategy Services, Implementation and Deployment Services, Data Preparation and Management Services, System Integration Services, Training and Enablement Services, Support and Maintenance Services
This detailed segmentation highlights the diverse offerings within the market and the broad range of industries benefiting from data preparation as a service solutions.
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