Press release
Identity as a Service Market is expected to reach US$ 52.3 billion by 2032 | Major Companies - Google, Ping Identity, Salesforce, HCL, Oracle Corporation
Market Size and Growth:The Identity as a Service Market size reached US$ 8.9 billion in 2024 and is expected to reach US$ 52.3 billion by 2032, growing with a CAGR of 24.68% during the forecast period 2025-2032.
The Identity as a Service (IDaaS) Market refers to cloud-based solutions that manage and secure digital identities and access for users across enterprises. It provides authentication, single sign-on (SSO), multi-factor authentication (MFA), and identity governance to ensure secure access to applications, data, and resources. IDaaS enhances operational efficiency, reduces IT costs, and strengthens cybersecurity by centralizing identity management. Growing cloud adoption, remote workforce expansion, and regulatory compliance requirements are driving widespread adoption of IDaaS solutions globally.
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Recent Key Developments of United States:
✅ February 2026: ForgeRock (Thales) announced IDaaS enhancements for biometric verification, deployed in major U.S. retail chains to combat account takeover fraud. Early metrics show 25% improved user conversion rates.
✅ January 2026: SailPoint introduced passwordless authentication modules in its IDaaS suite, reducing breach risks by 40% in pilot U.S. healthcare deployments. This aligns with growing FIDO2 standards adoption across financial sectors.
✅ December 2025: Ping Identity launched a partnership with Microsoft Azure to integrate seamless IDaaS for hybrid cloud environments, targeting SMBs transitioning to remote work models. The collaboration emphasizes compliance with updated NIST cybersecurity guidelines.
✅ November 2025: Okta expanded its IDaaS platform with new AI-powered threat detection features, enhancing real-time risk assessment for enterprises amid rising cyber threats. This update supports zero-trust architectures widely adopted in U.S. federal agencies.
Recent Key Developments of Japan:
✅ February 2026: Hitachi ID Systems launched AI-driven IDaaS analytics for remote workforces, gaining traction in telecom amid hybrid work persistence. Features include adaptive MFA, boosting compliance with Japan's strict labor data laws.
✅ January 2026: NTT Communications enhanced its IDaaS offerings with quantum-resistant encryption, adopted by key BFSI clients to future-proof against advanced threats. Deployment coincides with government critical infrastructure protection updates.
✅ December 2025: Fujitsu partnered with Okta Japan to deliver hybrid IDaaS for manufacturing firms, focusing on secure IoT device management. The initiative supports national cybersecurity strategy amid digital transformation push.
✅ November 2025: CyberAgent Cloud rolled out localized IDaaS with biometric support tailored for Japan's e-commerce boom, integrating with LINE platform for 10 million+ users. This addresses rising data privacy demands under amended APPI regulations.
List of the Key Players in the Identity as a Service Market:
Ping Identity
Salesforce
HCL
Oracle Corporation
IBM Corporation
Capgemini
Microsoft
Simeio Solutions
Jumio
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This Report Covers:
✔ Go-to-market Strategy.
✔ Neutral perspective on the market performance.
✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.
✔Customized regional/country reports as per request and country level analysis.
✔ Potential & niche segments and regions exhibiting promising growth covered.
✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).
Segments Covered in the Identity as a Service Market:
By Deployment Type: Public Cloud, Private Cloud, Hybrid Cloud.
By Component Type: Provisioning, Single sign-on, Advanced authentication, Audit, compliance, and governance, Directory services, Password management.
By Organization Size: Small and Medium-Sized Enterprises (SMEs), Large enterprises.
By Service-types: On-site, In-house.
By End-User: Public sector, Banking, Financial Services, and Insurance (BFSI), Telecom and IT, Retail and consumer goods, Healthcare, Education, Others.
Regional Analysis:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
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Chapter Outline
⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Identity as a Service market segments, study objectives, and years considered.
⏩ Market Landscape: The competition in the Global Identity as a Service Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.
⏩ Companies Profiles: The Global Identity as a Service market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.
⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.
⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Identity as a Service Market.
⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.
⏩ Research Findings: This section of the report showcases the findings and analysis of the report.
⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.
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People Also Ask:
◆ How big is the Identity as a Service Market in 2025?
◆ What is the projected growth rate of the Identity as a Service Market through 2033?
◆ Who are the key players in the Identity as a Service Market?
◆ Which region is expected to dominate the industry during the forecast period?
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DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
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