Top 30 Indonesian Shampoo Public Companies Q3 2025 Revenue & Performance

1) Overall companies performance (Q3 2025 snapshot)
PT Unilever Indonesia Tbk (UNVR) Personal care leader with shampoo, body care & hygiene products.
PT Victoria Care Indonesia Tbk (VICI) Cosmetics & body care with hair care/shampoo lines.
PT Kino Indonesia Tbk (KINO) Broad personal care portfolio including shampoos.
PT Mandom Indonesia Tbk (TCID) Grooming & personal care products.
PT Mustika Ratu Tbk (MRAT) Heritage cosmetics & personal care.
PT Martina Berto Tbk (MBTO) Cosmetics manufacturer with personal care segments.
PT Akasha Wira International Tbk (ADES) Diversified consumer goods with beauty/personal care exposure.
PT Uni-Charm Indonesia Tbk (UCID) Personal hygiene products (e.g., body care).
PT Estee Gold Feet Tbk (EURO) Cosmetics segment player.
PT Nanotech Indonesia Global Tbk (NANO) Technology/materials with cosmetics links.
PT Multi Spunindo Jaya Tbk (MSJA) Body care segment.
PT Tempo Scan Pacific Tbk (TSPC) OTC & personal care exposure.
PT Industri Jamu dan Farmasi Sido Muncul Tbk (SIDO) Herbal & personal care / OTC crossover.
PT Darya-Varia Laboratoria Tbk (DVLA) OTC & products intersecting personal care.
PT Indofarma Tbk (INAF) OTC health and hygiene adjacent.
PT Tunas Baru Lampung Tbk (TBLA) Personal care segment exposure.
PT Tifico Fiber Indonesia Tbk (TIFO) Personal care adjacent products.
PT Surya Pertiwi Tbk (SURY) Diversified consumer products with personal care exposure.
PT Sariguna Primatirta Tbk (SGRO) Consumer goods including care products.
PT Surya Toto Indonesia Tbk (TOTO) Hygiene/homecare adjacent.
PT Falmaco Nonwoven Industri Tbk (FLMC) Nonwoven product supplier for hygiene/personal care.
PT Soraya Berjaya Indonesia Tbk Cosmetics & beauty listings in sector analyses.
PT Haloni Jane Tbk Cosmetics product exposure.
PT Ace Oldfields Tbk Cosmetics segment exposure.
PT Indo Oil Perkasa Tbk Personal care exposure.
PT Klinko Karya Imaji Tbk Part of personal care rankings.
PT Sarana Meditama Metropolitan Tbk Medical/hygiene overlap.
PT Wings Surya Not publicly listed, but frequently referenced within personal care supply/value chain discussions.
PT Surya Pertiwi / related smaller public brands Often mentioned in broader personal care/consumer goods industry summaries.
PT Paragon Technology and Innovation - personal care, cosmetic and FMCG manufacturer.
2) Revenue results of major public companies in Indonesia summarized (per company)
1. PT Unilever Indonesia Tbk: Q3 2025 Net Sales: IDR 9.4 trillion (~USD 560 million) Net Profit: IDR 1.2 trillion (~USD 70 million) YoY net profit up ~117%, supported by strong domestic volume growth and improved margins. Unilevers broad personal care portfolio including shampoos under major brands drove resilient performance.
2. PT Victoria Care Indonesia Tbk: Revenue: IDR 1,028.3 billion (~USD 61.6 million) Gross Profit: IDR 575.8 billion (~USD 34.5 million) Net Profit: IDR 119.1 billion (~USD 7.1 million)
Consistent top-line performance with strong gross margin but slight YoY profit dip. VICIs body and hair care products maintain solid consumer demand.
3. PT Kino Indonesia Tbk: Q3 2025 Revenue: ~IDR 3,193 billion (~USD 191 million) Net Profit: ~IDR 75.3 billion (~USD 4.5 million)
KINOs diversified hair and personal care lines (including shampoo brands) contributed to category stability, albeit with modest net margins.
4. PT Mandom Indonesia Tbk: 9M 2025 Sales: ~IDR 1.58 trillion (~USD 95 million) Net Profit (9M): ~IDR 33 billion (~USD 2 million)
Domestic sales expansion drove year-on-year sales growth; net profit remained modest in a competitive grooming and hair care segment.
5. PT Mustika Ratu Tbk: heritage cosmetics & body care brands including herbal hair care maintained market presence.
6. PT Martina Berto Tbk: continues to operate in cosmetics & personal care supply chains.
7. PT Akasha Wira International Tbk: Diversified consumer goods company with personal care/shampoo exposure reported stable category sales.
8. PT Uni-Charm Indonesia Tbk: Strong personal hygiene focus (e.g., diapers, sanitary products) underpinning stable revenues, with body/spa product categories overlapping shampoo demand.
9. PT Estee Gold Feet Tbk: Niche cosmetics segment player with personal care components.
10. PT Nanotech Indonesia Global Tbk: Tech-oriented exposure to personal care materials; detailed financials not widely reported in press summaries.
3) Key trends & insights from Q3 2025
Consumer Demand Stabilizes Post-Pandemic: Personal care demand, including shampoo and hair care products, continued to normalize in Q3 2025, with stable volume growth across both mass and mid-tier categories. Premiumisation trends emerged as consumers traded up to higher-value products while balancing cost considerations.
Margin Expansion Through Cost Management: Leading companies, notably Unilever, achieved gross margin improvement (~49% for Q3) through disciplined pricing and supply chain efficiency aiding stronger profitability vs previous years.
Competitive Landscape Intensifies: Local brands and mid-caps strengthened their niche positions in body and personal care segments, often competing on price or specialized product features amid evolving consumer preferences.
Diversification as Resilience Strategy: Companies with broader portfolios (e.g., soaps, grooming, OTC hygiene) showed resilience against demand swings in single categories like shampoo, reducing reliance on one product line.
4) Outlook for Q4 2025 and beyond
Continued Domestic Consumption Growth: Indonesias economic growth above many peers in 2025 suggests continued consumer spending on daily and premium personal care products, including shampoo and hygiene items. (Domestic growth indicators positive even vs global peers).
Innovation & Premium Segments Gaining Traction: Expect further premiumisation and product innovation in hair care (e.g., functional shampoos, natural/organic formulations) as consumers seek value beyond basic cleansing.
Digital & E-commerce Channels Expanding: Brands that leverage online sales and targeted digital marketing are positioned to capture younger demographics and urban shoppers, boosting shampoo category penetration.
Competitive Intensity: Local competitors may exert pricing pressure on multinational incumbents, reshaping market share dynamics in personal care segments including shampoo.
5) Conclusion
The Indonesian shampoo and personal care industry in Q3 2025 demonstrated resilience and gradual growth. Leaders like PT Unilever Indonesia Tbk delivered strong revenue and profit gains, benefiting from refined product mix and volume growth. Mid-tier and niche players such as Victoria Care Indonesia and Kino Indonesia solidified market presence with steady demand across hair and personal care lines. Across the sector, margin discipline, innovation, and diversified portfolios were key to navigating cost challenges and evolving consumer behavior.
Looking ahead to Q4 2025 and beyond, continued domestic demand growth, digital transformation, and premium category expansion are set to shape competitive dynamics providing opportunities for both established and emerging players in the Indonesian shampoo and personal care landscape

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