Middle East Cosmetics Market Size to Hit USD 26,242.9 Million by 2034 | With a 3.51% CAGR

Middle East Cosmetics Market Overview

Market Size in 2025: USD 19,230.9 Million

Market Size in 2034: USD 26,242.9 Million

Market Growth Rate 2026-2034: 3.51%

According to IMARC Group's latest research publication, "Middle East Cosmetics Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2026-2034", the Middle East cosmetics market size reached USD 19,230.9 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 26,242.9 Million by 2034, exhibiting a growth rate (CAGR) of 3.51% during 2026-2034.

How AI is Reshaping the Future of Middle East Cosmetics Market

● Major retailers like Faces (part of Chalhoub Group) have rolled out Layla AI, the region's first generative AI beauty coach, which delivers personalized advice in Arabic and drives 2.5 times higher conversion rates for online shoppers in the UAE and Saudi Arabia.

● Partnerships such as Faces teaming up with Revieve bring AI-powered skin advisors to customers across the UAE, Saudi Arabia, and Egypt, letting people get real-time skin analysis and tailored skincare suggestions right on their phones.

● Brands including Sephora Middle East use AI for tools like Color IQ and Virtual Artist, helping shoppers match foundations to their skin tone and virtually try on makeup, making shopping more accurate and fun in a market full of diverse complexions.

● Clinics like Kaya Skin Clinic in the UAE rely on AI apps to scan skin for issues tied to the local climate, such as dehydration or pigmentation, then recommend precise treatments that feel custom-made for Middle Eastern needs.

● With the UAE beauty tech segment generating hundreds of millions in revenue and strong government pushes for AI innovation through national strategies, the cosmetics industry is seeing faster personalization that boosts customer trust and engagement across the region.

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Middle East Cosmetics Market Trends & Drivers:

The Middle East cosmetics market is increasingly shaped by a strong emphasis on halal-certified and clean beauty formulations. Consumers prioritize products that align with religious principles, free from alcohol, animal-derived ingredients, and harmful chemicals, while embracing natural, organic, and sustainable options. This shift reflects growing awareness of health, wellness, and ethical consumption among younger demographics, particularly in the GCC countries. Brands respond by innovating with transparent ingredient lists, cruelty-free certifications, and eco-conscious packaging, blending traditional elements like oud or rose with modern clean standards to meet demands for purity and cultural compatibility.

A rising focus on radiant, glowing skin drives trends in skincare and makeup across the region. Influenced by harsh climates and a cultural appreciation for luminous complexions, consumers seek high-performance products offering hydration, brightening, and instant results. This includes multifunctional formulas with SPF, barrier repair, and antioxidant benefits that promote long-term skin health rather than just temporary fixes. Social media amplifies these preferences, where influencers showcase dewy looks and fusion styles incorporating global inspirations adapted to local skin tones and needs.

Cultural identity and the emergence of A-Beauty propel growth by celebrating Arab beauty ideals through localized innovation. Young consumers fuel demand for products highlighting features like bold brows, prominent eyes, and rich fragrances rooted in regional traditions such as frankincense or rose. Supported by economic diversification, greater female workforce participation, and evolving lifestyles, this trend merges heritage with contemporary offerings in hair care, color cosmetics, and fragrances. It fosters pride in authentic aesthetics while attracting premium and aspirational choices influenced by social platforms and diverse demographics.

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Middle East Cosmetics Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

● Skin and Sun Care Products
● Hair Care Products
● Deodorants and Fragrances
● Makeup and Color Cosmetics
● Others

Breakup by Category:

● Conventional
● Organic

Breakup by Gender:

● Men
● Women
● Unisex

Breakup by Distribution Channel:

● Supermarkets and Hypermarkets
● Specialty Stores
● Pharmacies
● Online Stores
● Others

Breakup by Country:

● Saudi Arabia
● Turkey
● Israel
● United Arab Emirates
● Iran
● Iraq
● Qatar
● Kuwait
● Oman
● Jordan
● Bahrain
● Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Middle East Cosmetics Market

● February 2026: The rise of A-Beauty gains global recognition, with Arab beauty trends emphasizing pigment intensity, long-wear formulations, and tradition-meets-innovation through indigenous ingredients like oud, positioning the Middle East as a key hotspot influencing worldwide cosmetics aesthetics and product development.

● December 2025: Beautyworld Middle East 2025 highlights a strong shift toward longevity-focused anti-aging skincare, with consumers prioritizing science-driven, preventative products and high-performance formulas for radiant, healthy skin, alongside emerging innovations in clean and sustainable packaging.

● January 2026: Faces retailer rolls out Layla AI, a generative AI-powered beauty coach on its app (with website launch planned), providing personalized product recommendations and insights to boost customer engagement and tailored beauty experiences in the region.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.