Digital Signage Market to Reach USD 64.4 Bn by 2036, Growing at 7.6% CAGR

The global digital signage market was valued at USD 28.3 Bn in 2025 and is anticipated to reach USD 64.4 Bn by 2036, registering a CAGR of 7.6% from 2026 to 2036. Market growth is fueled by the rapid expansion of retail and digital out-of-home (DOOH) advertising, rising deployment across transportation hubs and smart infrastructure projects, and continuous advancements in display technologies and content management software.

Strategic content delivery and hardware durability play a critical role. For businesses, the ability to manage vast networks of screens remotely through cloud-based platforms is becoming increasingly vital. Beyond simple advertising, new applications are being explored, including AI-powered menu boards that adjust in real-time based on inventory or weather, and transparent LED screens that blend digital content with physical architecture.

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With the advancement of 4K and 8K display technologies, materials with improved visual fidelity and energy efficiency have been developed. Design innovations like MicroLED and OLED have prompted industries to adopt thinner, more flexible screens that can fit into any environment, from curved airport pillars to transparent retail windows. High-demand features such as gesture-based control and "eye-contact" triggers are turning passive screens into responsive communication tools.

Next-generation digital signage is also embracing programmatic advertising, allowing for automated, data-driven ad placement. As 5G connectivity becomes standard, the ability to stream high-bandwidth content with zero latency is overcoming previous technical challenges. This transition is fostering a "smart signage" ecosystem where every screen acts as a data sensor, gathering anonymous audience insights to further optimize marketing ROI.

Key Findings of the Market Report

• Based on type, video walls are expected to hold a dominant market share, driven by their use in flagship retail stores and control rooms.

• A greater emphasis on software (CMS) is likely to create high-margin opportunities as businesses prioritize remote content orchestration and real-time analytics.

• The retail industry remains the largest end-user, accounting for nearly 20% of the total technology spend.

• North America held the largest market share in 2024, supported by advanced infrastructure and a high density of early adopters in the QSR (Quick Service Restaurant) sector.

Global Digital Signage Market: Growth Drivers

• Rise of Digital-Out-Of-Home (DOOH): The shift from traditional billboards to digital screens allows for multiple advertisers on a single canvas, significantly increasing revenue potential for media owners.

• Cloud-Based Content Management: The migration from on-premise to cloud solutions enables businesses to update global campaigns instantly, reducing operational costs and ensuring brand consistency.

• Interactive Kiosk Adoption: Self-service and wayfinding kiosks are becoming staples in healthcare, hospitality, and transit hubs to improve user experience and reduce labor costs.

• Smart City Initiatives: Governments are increasingly deploying digital "totems" and transit displays for public safety announcements and real-time information dissemination.

• High-Resolution Visuals: The plummeting cost of 4K and 8K panels is making high-end visual storytelling accessible to a broader range of small and medium-sized enterprises.

Global Digital Signage Market: Regional Landscape

• North America is expected to continue its leadership in the market. The high demand is closely tied to the "premiumization" of the retail experience and the integration of digital signage in large-scale stadium projects and corporate campuses across the United States.

• Asia-Pacific is projected to grow at the highest CAGR. Rapid urbanization in India and China is driving massive investment in transit corridors and "smart" municipalities. India's Smart Cities Mission alone is fueling the deployment of thousands of wayfinding and information kiosks across 100 municipalities.

Global Digital Signage Market: Key Players

Major manufacturers are focusing on "System-on-Chip" (SoC) technology to eliminate the need for external media players:

• Samsung Electronics Co., Ltd.
• LG Electronics Inc.
• Panasonic Corporation
• Sony Corporation
• NEC Display Solutions Ltd.
• Leyard Optoelectronic Co., Ltd.
• Scala (Stratacache)
• BrightSign LLC
• Cisco Systems, Inc.
• Daktronics, Inc.
• ScreenCloud
• NoviSign
• Yodeck
• OptiSigns
• Mvix, Inc.
• Other Key Players

Key Developments in Digital Signage Market

• In January 2026, Samsung launched its 13-inch Color E-Paper display, which includes a bio-resin housing material made from phytoplankton, to establish itself as the first commercial display of its kind in the world. The display provides users with thin design and lightweight construction while delivering paper-like color quality and zero power consumption for static images and includes a rechargeable battery for flexible placement. The Samsung E-Paper App, together with Samsung VXT platform, lets users control content remotely while also managing it from local sources. Samsung will add a 20-inch display to their product range, which will boost their digital signage offerings.

• In June 2025, BrightSign introduced new AI toolkits during InfoComm 2025 which provide digital signage systems with real-time audience interaction and personalized content delivery, and smart content optimization at the edge. The toolkits enable AI-powered activity detection, dynamic content transformation, and audience analytics platform integration with Quividi through BrightSign players, which contain built-in NPUs. BrightSign introduced its Series 6 digital signage solutions, which include HD6, XD6, and XS6 models that provide advanced 4K HDR performance together with flexible deployment options and built-in SoC capabilities to enhance their digital signage solutions for immersive data-driven content.

• In March 2025, Sony revealed that digital agency baermedia installed Sony BRAVIA BZ30L 4K professional displays to support Bridgestone's digital signage implementation which spans across their tire dealerships and service shops. The 43-inch displays serve to enhance Bridgestone's marketing efforts at checkout areas through a tailored content management platform. This enables both - general and specific content monitoring. The BRAVIA BZ30L series provides multiple connection options, together with wide viewing angles, remote management functions and built-in signage software, which creates an affordable digital signage system that stores data for retail operating systems.

• In February 2025, LG Electronics displayed their new digital signage products at ISE 2025 through their presentation of AI-driven Kinetic LED screens, improved MAGNIT micro LED systems, and outdoor signs, which display at high brightness levels and maintain their color through Anti-Discoloration technology. LG presented its modular kiosks alongside fire-resistant digital signage, CreateBoard collaboration displays, and the LG Business Cloud platform to demonstrate their commitment toward delivering personalized B2B display solutions and better customer service.

Global Digital Signage Market: Segmentation

By Component

• Hardware (Displays, Media Players, Projectors)
• Software (Content Management Systems)
• Services (Installation, Maintenance)

By Product Type

• Video Walls
• Kiosks (Self-service, Wayfinding)
• Digital Posters
• Standalone Displays
• Digital Menu Boards

By Technology

• LCD/LED
• OLED
• MicroLED
• Transparent LED
• Projection

By Application

• Retail
• Transportation (Aviation, Rail, Road)
• Healthcare
• Hospitality & Restaurants
• Corporate & Education
• Entertainment (Stadiums, Theaters)

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