Press release
Global MICE Market Size projected to Reach USD 2,057.9 Billion by 2033 | CAGR of 5.93%.
Market OverviewThe global MICE market size reached USD 1,225.1 Billion in 2024, and it is projected to grow to USD 2,057.9 Billion by 2033, exhibiting a CAGR of 5.93% during the forecast period of 2025-2033. Growth is propelled by globalization, economic development in host cities, and a rising focus on sustainability and CSR, alongside increased emphasis on professional networking.
Study Assumption Years
• Base Year: 2024
• Historical Period: 2019-2024
• Forecast Period: 2025-2033
MICE Market Key Takeaways
• Current Market Size: USD 1,225.1 Billion in 2024
• CAGR: 5.93% (2025-2033)
• Forecast Period: 2025-2033
• The market is segmented by type into meetings, incentives, conferences, and events.
• Geographically segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.
• Asia Pacific is the largest market in 2024, driven by economies like China and India and infrastructure investments.
• The industry faces challenges managing rapid technological advancements but finds opportunities in hybrid events combining virtual and in-person participation.
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Market Growth Factors
The increasing globalization of businesses significantly drives the MICE market. According to a Standard Chartered Bank report cited, while corporations in Europe (84%) and the Americas (74%) prioritize these home regions for growth, Asia Pacific (55%) remains a prime target for international expansion, alongside South America (38%), Middle East (32%), and Africa (17%). This globalization trend expands the need for international meetings, conferences, and exhibitions where global professionals can connect and share insights.
Economic development in host cities and countries also fuels market growth. The exhibition industry contributes USD 325 billion to the global economy with about 32,000 exhibitions held annually worldwide. In India, the MICE sector generated Rs. 3 lac crores through exhibitions at 25 purpose-built venues with 437,000 sqm of indoor capacity, boosting local economies via spending on hospitality and transportation while strengthening the region's reputation as a business events hub.
Sustainability and corporate social responsibility (CSR) have grown as critical market drivers. The travel and tourism industry's greenhouse gas emissions rose annually by 2.5% between 2010-2019, reaching 4,131 billion kilos of CO2, around 8.1% of global emissions. Growing numbers of organizations and attendees now prefer environmentally responsible events. Demand for sustainable MICE activities emphasizing waste reduction, energy efficiency, and sustainable sourcing supports market growth, as companies integrate these green practices into their event management.
Market Segmentation
By Type:
• Meetings: Characterized by gatherings aimed at discussion, decision-making, and education. These include corporate, board, and team meetings ranging from intimate to large formal assemblies. Meetings support direct communication, collaboration, and strategic planning, with rising emphasis on organization efficiency and technology integration.
• Incentives: Focuses on reward-based travel experiences that motivate and recognize employees or partners, often involving luxury destinations and exclusive activities. These experiences enhance satisfaction, loyalty, and performance, benefiting organizational success.
• Conferences: Professional and academic gatherings to discuss mutual interests, research, and advancements. They facilitate education and networking, offering workshops and connections with global peers and thought leaders.
• Events (Exhibitions): Involves showcasing new products and services to industry professionals and the public, serving as platforms for innovation displays, customer engagement, and business relationship development.
Regional Insights
Asia Pacific is the dominant region in the MICE market in 2024, driven by the expansive economies of China, India, Singapore, and South Korea. The strategic geographical location, a burgeoning middle class with growing disposable incomes, and significant infrastructure investments enhance its positioning as a hub for international conferences, exhibitions, and corporate meetings. The region benefits from advanced venues, technological advances, and rich cultural experiences that foster growth.
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Recent Developments & News
• June 2025: Seoul simplified its MICE support program, reducing steps to enable faster subsidies, supporting 73 events with over 12,000 international attendees, enhancing large-scale group tourism and competitiveness.
• May 2025: India announced plans to become a global MICE hub, focusing on infrastructure like Bharat Mandapam and Yashobhoomi, aiming to develop 10 top MICE cities to boost employment and global event competitiveness.
• October 2024: Mach Conferences & Events Ltd. secured an INR 21.8 Crore contract for organizing an international MICE event with 820 participants in Switzerland, reinforcing India's global MICE sector presence.
• November 2024: Saudi Arabia hosted the inaugural International MICE Summit in Riyadh with 1,000 global leaders, supported by infrastructure expansions and a SAR 588 million incentive program, marking the country as the fastest-growing G20 MICE market.
• October 2023: ITL World received 'Leading Travel Management Company in Kuwait' award for excellent performance at an event hosted at The Atlantis Royal in Dubai.
Key Players
• Aviareps AG
• BCD Group
• Beyond Summits Ltd.
• Capita Plc
• Imc International.
• ITL World Company
• Questex
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About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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