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Snowmobile Market to Reach US$ 2.9 Billion by 2027, Says Stratview Research

02-12-2026 05:43 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Stratview Research

Stratview Research

Stratview Research

The snowmobile market is the global industry encompassing the design, manufacture, and sales of snowmobiles - specialized vehicles for travel over snow or ice. The market is forecast to reach US$ 2.9 billion by 2027, growing at a CAGR of 4.3% during 2022-2027. The single most important growth driver is the increasing popularity of winter sports and recreational activities, which is structurally increasing demand by broadening end-user adoption and year-round event-based usage. This trend reflects stronger recreational spending and expanding winter tourism infrastructure worldwide.

Stratview Research, a global market research firm, has launched a report on the global market, which provides a comprehensive outlook of the global and regional industry forecast, current & emerging market trends, segment analysis, competitive landscape, & more.
The report analyzes historical and forecast market performance, assesses macroeconomic and industry factors, and covers segmentation by type, displacement, cylinder, and region to support strategic decisions. It highlights key industry trends, opportunities, and competitive positioning for manufacturers, suppliers, OEMs, investors, and business development teams.

Request a free sample report: https://www.stratviewresearch.com/Request-Sample/117/snowmobile-market.html#form

MARKET STATISTICS

• Market size (2021): US$ 2.1 billion
• Forecast value (2027): US$ 2.9 billion
• CAGR (2022-2027): 4.3%
• Forecast period: 2022-2027
• Base year: 2021
• Total number of segments: 4
• Tables & figures: 100+
• Country-Level Market Assessment: 20

MARKET SEGMENTATION

By Type: Mountain, Crossover, Cross Country/Performance, Utility, Touring, Others
By Displacement Type: >400CC, 400-600CC, 600-800CC, >800CC
By Cylinder Type: One Cylinder, Two Cylinders, Three Cylinders
By Region: North America, Europe, Asia-Pacific, Rest of the World

SEGMENT ANALYSIS

Among vehicle types, mountain and crossover snowmobiles together accounted for more than 26 % of the global market in 2021 and are expected to remain major revenue contributors due to their versatility in varied terrain and increasing participation in adventure sporting events. The cross country/performance segment is projected to witness the highest growth, driven by demand for high-performance machines in competitive and enthusiast markets, supporting premium positioning and differentiated product portfolios for OEMs.

In displacement types, the 600-800CC category held the largest market share in 2021 because of the balance it provides between power, control, and rider accessibility. This structural preference for mid-range engines supports stable demand from both recreational and professional riders, signaling strategic opportunities for manufacturers to tailor offerings to this core segment.

For cylinder types, two-cylinder snowmobiles dominated in 2021, accounting for more than 70 % of units due to their superior power output and smoother performance relative to alternatives. Their continued dominance suggests that product development should focus on optimizing two-cylinder configurations for emissions and fuel efficiency while maintaining performance.

REGIONAL INSIGHTS

North America remains the dominant region, accounting for over 80 % of global sales in 2021, largely because of well-established snowmobiling culture, extensive trail networks, and strong winter tourism infrastructure. This structural dominance underscores the importance of localized distribution and aftermarket service networks for market participants.
Europe is emerging as a high-growth region, supported by increasing winter sports participation and expanding leisure tourism markets. The structural shift toward electrification and emissions-friendly technologies in Europe also creates avenues for innovative product launches tailored to regulatory and consumer preferences.

MARKET DRIVERS

• Growing popularity of winter sports and recreational activities expands user base and event-driven demand.
• Rising interest in electric snowmobiles accelerates innovation and adoption of low-emission technologies.
• Expansion of winter tourism infrastructure increases seasonal usage and aftermarket services.
• OEM development of performance and utility variants broadens market appeal.
• Increasing recreational spending capacity supports higher-value purchases and premium segments.

Top Companies in the Market

BRP Inc.
Polaris Inc.
Arctic Cat Inc. (Part of Textron)
Yamaha Motor Co., Ltd.
Alpina Snowmobiles S.r.l

FAQs

1. What is the projected size of the snowmobile market by 2027?
The global snowmobile market is forecast to reach US$ 2.9 billion by 2027, growing at a CAGR of approximately 4.3% during 2022-2027.

2. Which segmentation categories are covered in the snowmobile market analysis?
The industry is segmented by type, displacement type, cylinder type, and region to reflect diverse product and regional demand patterns.

3. Why is North America dominant in the snowmobile market?
North America's dominance stems from an established snowmobiling culture, extensive trail networks, and strong participation in winter sports and tourism.

4. What key factors drive demand for mid-range engine snowmobiles?
The 600-800CC category leads because it balances power, control, and accessibility, appealing to both recreational and performance-oriented riders.

5. How do industry trends impact competitive strategy for manufacturers?
Trends such as electrification and premium performance demand encourage OEMs to innovate product portfolios and tailor offerings to regional regulatory and consumer preferences.

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Website: www.stratviewresearch.com

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Stratview Research is a global market research firm that highly specializes in aerospace & defense, chemicals, and a few other industries.

It launches a limited number of reports annually on the above-mentioned specializations. Thorough analysis and accurate forecasts in this report enable the readers to take convincing business decisions.

Stratview Research has been helping companies meet their global and regional growth objectives by offering customized research services. These include market assessment, due diligence, opportunity screening, voice of customer analysis, market entry strategies, and more.

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