Press release
Segmentation, Major Trends, and Competitive Overview of the Humectants Market
Humectants Market
Projected Growth and Market Size of the Humectants Industry
The global humectants market is anticipated to reach a substantial value of $48.68 billion by 2030, reflecting a healthy compound annual growth rate (CAGR) of 8.6%. This impressive growth trajectory is fueled by rising consumer interest in clean-label ingredients, increasing integration in high-end skincare products, broader use in functional food formulations, expanding pharmaceutical consumption, and an intensified emphasis on sourcing sustainable ingredients. Key trends expected to influence the market during this period include greater use of natural and bio-based humectants, heightened demand in personal care products, wider pharmaceutical applications, growth in food preservation uses, and a growing focus on products' moisture retention capabilities.
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Primary Companies Leading the Humectants Market
Several prominent organizations dominate the humectants sector worldwide. Notable market leaders include BASF, Dow, Evonik Industries, Lanxess, Cargill, Archer Daniels Midland (ADM), Corbion, Jungbunzlauer, DSM-Firmenich, Roquette, Ingredion, Tate And Lyle, Ashland, Lubrizol, Croda International, Kao Corporation, Clariant, Solvay, Arkema, and Mitsubishi Chemical Corporation. Together, these firms drive innovation and supply across multiple end-use industries globally.
Strategic Partnership Boosting Regional Distribution
In October 2025, Brenntag, a chemical distributor based in Germany, partnered with Givaudan to improve the availability and distribution of cosmetic actives and ingredients in Thailand. This alliance aims to support the personal care and beauty market's growth in the region by enhancing product accessibility and fostering innovation in formulation and development. Givaudan, headquartered in Switzerland, specializes in producing flavors, fragrances, and cosmetic ingredients, focusing on innovative cosmetic actives tailored for the global personal care industry.
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Sustainability and Innovation Trends Transforming the Humectants Market
Leading companies in the humectants space are actively developing advanced, sustainable solutions, including bio-circular and circular propylene glycol products. Bio-circular propylene glycol is created from renewable resources or post-consumer waste, merging biological and circular economic principles to reduce reliance on fossil fuels. Circular propylene glycol products, meanwhile, incorporate recycled materials, promoting waste minimization and sustainability by closing the production loop.
An example of such innovation occurred in March 2024 when Dow Jones Industrial Average, a materials science company based in the US, introduced Propylene Glycol CIR and Propylene Glycol REN. These solutions incorporate bio-circular and circular feedstocks using a mass balance approach and have received certification from the International Sustainability and Carbon Certification Plus (ISCC). Propylene Glycol CIR uses Renuva recycled content by converting hard-to-recycle waste into feedstocks, while Propylene Glycol REN employs ecolibrium bio-circular technology to reduce dependence on fossil fuels, marking Dow's dedication to sustainable manufacturing.
Breakdown of Market Segments Covered in the Humectants Report
This report segments the humectants market into several key categories for better insight:
1) By Product Type:
- Sugar Alcohol
- Glycols
- Other Products
2) By Source:
- Synthetic
- Natural
3) By Application Area:
- Food and Beverages
- Oral and Personal Care
- Pharmaceuticals
- Animal Feed
- Other Applications
Further subcategories include:
By Sugar Alcohol: Glycerin, Sorbitol
By Glycols: Propylene Glycol, Ethylene Glycol
By Other Products: Urea, Honey
These detailed segments provide a comprehensive understanding of product types, sources, and application fields driving the humectants market today and in the future.
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