CREA Group Ready to Capture Spain's MICE Demand in 2026

Agency Targets Mid-Size and Mid-size and Large corporate meetings, Congresses and Conventions, with Capacities from 50 to 2,000 delegatesin Barcelona, Madrid, and Seville.

Barcelona, February, 11, 2026

CREA Group Events, a DMC and PCO with 18 years of experience across Spain's leading destinations, is positioned for significant growth in 2026, capitalizing on the projected surge in the corporate meetings planning and events management sector.

With Fira de Barcelona Gran Via and Madrid IFEMA capturing 20% of the wide city international congresses, CREA Group is targeting corporate meetings and conventions from 50 to 2000 delegates in venues such as CCIBs, Palau de Congressos de Catalunya, Port Aventura Business and Events, Palacio Municipal de Madrid or the Convention Center Norte in IFEMA.

The MICE sector in Spain registered a total of 456 international congresses in 2024, consolidating the country as the world's fourth-largest destination according to the International Congress and Convention Association (ICCA). Analysts project continued growth for 2026, driven by an increase in mid-size events (200 to 1,000 attendees) and adoption of sustainability standards in LEED-certified venues.

We've seen that 82% of our corporate clients now demand sustainability certifications, and 65% request hybrid capabilities with live streaming," says Ernesto Martínez, Senior Event Planner at CREA Group. "Our offices in Madrid and Barcelona allow us to provide end-to-end solutions: transportation, Michelin-grade catering, AV/IT equipment, and team-building activities.

Beyond major venues, CREA Group stands out for its capacity in incentive destinations, such as the Costa del Sol in Málaga and cultural experiences in Seville, which are registering growth rates of 25% to 32% in mid-size events.
The agency is a member of MPI, SITE, ADMEI and PCMA, and holds Biosphere certification in sustainability.

🌐https://creagroupevents.com/en

📍Barcelona
+34 93 434 43 25
info@creagroupevents.com
Trav. de Gracia, 15 | 08021 - Barcelona

📍Madrid
+34 91 159 17 75
info@creagroupevents.com
C/ de Ayala, 82 | 28001 - Madrid

CREA Group is a leading corporate events agency and destination management company (DMC) in Spain, with over 18 years of experience transforming ideas into memorable experiences that inspire and generate impact. Operating from Barcelona and Madrid, the company delivers comprehensive MICE solutions across Spain's premier destinations: Barcelona, Madrid, Málaga, Sevilla, Valencia, and Mallorca.

The agency distinguishes itself through an integrated approach that combines creativity, technology, and deep local expertise, supported by a consolidated network of trusted suppliers. CREA Group's multilingual team specializes in serving international corporate audiences, ensuring flawless execution across all project phases.

Core services include full-scale event production, DMC services, team building activities, technical and audiovisual production, catering experiences, artistic productions, graphic design, venue sourcing, and dedicated event staffing. This comprehensive portfolio positions CREA Group as a strategic partner for national and international clients seeking high-quality, personalized corporate event solutions.

This release was published on openPR.