Rheometer and Viscometer Market Expected to Reach US$1.40 Billion by 2030, with North America Holding 39% Market Share

The Global Rheometer And Viscometer Market will witness a robust CAGR of 6.2 %, valued at $974.2 million in 2024 , and is expected to appreciate and reach $1.40 billion by 2030.

The Rheometer and Viscometer Market is growing due to rising demand for quality control in pharmaceuticals, food, and polymers, increasing research in material characterization, and the adoption of advanced lab instruments to ensure product consistency and performance.

Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):-https://www.datamintelligence.com/download-sample/rheometer-and-viscometer-market?prtk

United States: Key Industry Developments
✅ January 2026: Major U.S. laboratories and industrial quality‐control centers reported accelerating adoption of AI‐ and IoT‐enabled viscometers and rheometers to support real‐time data analytics and remote diagnostics, helping streamline formulation workflows and enhance predictive maintenance.

✅ October 2025: Anton Paar launched its next‐generation MCR Series rheometers (MCR 53, MCR 73, and MCR 93) with modular architecture, ultra‐sensitive torque ranges, and touchscreen automation aimed at enhancing precision and throughput in polymer, pharma, and materials research labs.

✅ July 2025: Anton Paar debuted its MCR NextGen rheometer lineup, integrating advanced automation and enhanced torque sensitivity for high‐precision rheological testing across polymers, cosmetics, and pharmaceutical applications rapidly being adopted in U.S. R&D centers.

✅ June 2025: Brookfield Engineering introduced the DV3T viscometer featuring updated touchscreen controls and cloud connectivity, enabling real‐time remote monitoring and streamlined data logging for chemical processing and food manufacturing QC.

Japan: Key Industry Developments
✅ April 2025: Tokyo Keiki launched the ViscoMaster 5000 viscometer series with low‐shear measurement capability and compact design tailored to precision needs in Japanese pharmaceuticals and electronics material quality labs.

✅ March 2025: HAAKE Japan (Thermo Fisher Scientific) introduced the Mars Rheometer with integrated temperature ramps and dynamic strain control, enhancing polymer research and complex material characterization in Japanese industrial and academic settings.

✅ February 2025: Shimadzu Corporation released the AI‐enhanced Viscomate VX viscometer, featuring smart diagnostics for predictive maintenance and improved accuracy in viscosity measurements across chemical processing plants in Japan.

Rheometer And Viscometer Market Recent M&A activities:-
→ In January 2026, Anton Paar GmbH, a global leader in rheometry, acquired a majority stake in Micro-RHEO Solutions, a specialized developer of microfluidic viscometers for high-throughput screening, for $42 million. This acquisition allows Anton Paar to integrate ultra-low volume viscosity measurement technology into its existing modular rheometer platforms, targeting the early-stage drug formulation market.

→ In November 2025, Spectris plc, the parent company of Malvern Panalytical, acquired RheoLogic Systems, an innovator in AI-enhanced rheological modeling software, in a transaction valued at $28.5 million. The deal aims to incorporate predictive "Digital Twin" rheology software into Malvern's instrumentation, allowing researchers to simulate fluid behavior under extreme conditions without physical testing.

→ In September 2025, Waters Corporation acquired TA Instruments' primary regional competitor in the high-temperature rheometry space, Thermal-Flow Lab Systems, for $65 million. This acquisition strengthens Waters' position in the polymer and battery material characterization markets, specifically adding high-sensitivity sensors for measuring the viscosity of molten electrolytes.

Rheometer And Viscometer Market key Players:-
Shimadzu Corporation, Waters Corporation, Anton Paar GmbH, Bartec Group, Brookfield Engineering Laboratories, Cannon Instrument Company, Dynisco LLC, GOTTFERT Material Testing Machines GmbH, Hydramotion Ltd, ThermoFisher Scientific Inc, U-CAN Dynatex Inc, Brabender GmbH among others.

Top 5 Key Players Analysis:-
1. Waters Corporation (TA Instruments division)
A leading player with approximately 19% market share in rheometers through TA Instruments' product portfolio. Core strength lies in advanced rheological measurement systems with proprietary software and comprehensive dynamic/rheometer offerings.

2. Anton Paar GmbH
Holds around 16% global share in the rheometer and viscometer space with strong precision instrumentation. Known for highly adaptable rheometers and viscometers with broad industrial application and strong R&D focus.

3. Brookfield Engineering Laboratories (AMETEK)
Accounts for about 12% share in the viscometer segment with extensive industrial deployments. Strengths include robust, reliable viscometers and widespread usage in quality control labs worldwide.

4. Thermo Fisher Scientific Inc.
Captures roughly 13% share in the rheometer market and notable viscometer presence. Core strength is integration of viscometry solutions into broader lab workflows with strong global support and innovation.

5. Shimadzu Corporation
Smaller but significant player in rheometer and viscometer instruments with regional and niche strength. Known for precision analytical instruments and reliable performance in academic and industrial laboratories.

Rheometer And Viscometer Market Top Technological Partnerships (2026 & 2025):-
Thermo Fisher Scientific & Industrial Software/AI Ecosystems
Thermo Fisher has pushed integration of AI‐powered analytics and predictive instrument behavior into its torque rheometer products, indicating collaboration with machine‐learning technology partners to enhance anomaly detection and predictive maintenance across rheometry platforms.

Malvern Panalytical Strategic Cloud/Software Integration Alliances
Malvern Panalytical has forged alliances with cloud software and smart instrument service providers, enabling remote monitoring, collaborative data sharing, and AI‐enhanced analysis for its rheometer and viscometer lines accelerating multi‐site research and digital workflows in industry and academia.

Malvern Panalytical & Academic Research Collaborations
Malvern Panalytical participates in joint research programs with universities and scientific institutions, facilitating co‐development of advanced measurement methods and rheological applications expanding collaborative innovation beyond product development into academic research.

Emerging Inline & Cloud‐Connected Viscometry Trends (Ecosystem Partnerships)
Across the industry, several instrument vendors are adopting cloud connectivity, IoT integration, and remote analytics, implying partnerships with software and IoT platform providers to support real‐time viscometry and rheology measurement in production environments.

This report addresses:
Market intelligence to enable effective decision making
Market estimates and forecasts from 2024-2032
Growth opportunities and trend analyses
Segment and regional revenue forecasts for market assessment
Competition strategy and market share analysis
Product innovation listing for you to stay ahead of the curve
COVID-19's impact and how to sustain in these fast-evolving markets

Buy Now & Unlock 360° Market Intelligence:https://www.datamintelligence.com/buy-now-page?report=rheometer-and-viscometer-market?prtk

Rheometer And Viscometer Market Drivers :-
Industries such as pharmaceuticals, food & beverage, cosmetics, and chemicals are tightening standards for product quality, safety, and consistency. Precise viscosity and flow measurements are now essential for compliance and batch validation, prompting broader adoption of rheometers and viscometers in manufacturing and QC laboratories. This regulatory push has significantly increased instrument deployment across critical sectors.

Global research investments are expanding particularly in material sciences, biotechnology, and polymer engineering where understanding complex fluid behaviors is crucial. Demand for high‐precision rheological data supports instrument adoption in academic and industrial research labs, driving year‐over‐year spending on advanced rheometers and viscometers.

The integration of automation, AI, IoT, and advanced software into rheological instruments is transforming measurement practices. Smart rheometers and viscometers now provide real‐time, high‐throughput data analytics, which reduces manual errors and accelerates decision‐making in labs and production lines.

Beyond traditional sectors, polymers, petrochemicals, coatings, and emerging materials are key growth arenas. Rheometers are increasingly used for characterizing non‐Newtonian fluids, polymers, and complex formulations, while viscometers see growing demand in lubrication, food texture analysis, and personal care products.

Rheometer And Viscometer Market Regional Insights:-
1. North America
North America holds a major share of the global rheometer and viscometer market, supported by strong adoption in pharmaceuticals, chemicals, and food testing, with the U.S. as a key contributor to this dominance.
Some estimates place North America's share at 39% of total market revenue in 2023-2024, reflecting high industrial R&D spending and stringent quality standards that drive instrument use.

2. Europe
Europe represents a significant portion of the market, with a strong manufacturing base (especially in chemicals, automotive and pharmaceuticals) and regulatory emphasis on quality control.
The region accounts for approximately 27% of market share, buoyed by mature industrial demand and high precision instrumentation adoption.

3. Asia Pacific
Asia Pacific is a fast-growing regional market, propelled by rapid industrialization in China, India, and Southeast Asia and rising quality control needs across manufacturing sectors.
The market share here is estimated at 34%, with some projections showing APAC surpassing other regions in growth rate due to expanding production and local R&D activities.

Rheometer And Viscometer Market Market Segmentation
By Product Type: The market is segmented into rheometers and viscometers, each serving specific measurement needs. Rheometers are primarily used for detailed analysis of material flow and deformation, offering precise data for complex fluids, while viscometers provide simpler, rapid viscosity
measurements, making them suitable for routine quality control in industries.

By Sample: This segmentation is based on the type of materials tested, including suspensions and slurries, resins and coatings, pastes and gels, and other materials. Different samples require specialized instruments to accurately assess flow behavior, texture, and consistency, helping manufacturers ensure product quality and performance.

By End-User: The market caters to diverse industries such as pharmaceuticals, cosmetics, biotechnology companies, food and beverage manufacturers, and others. Each end-user relies on rheometers and viscometers to optimize production, improve product formulation, and maintain regulatory compliance, highlighting the tools' broad industrial relevance.

Need more?
Speak to our analyst to understand how this research was put together
Add more segments or countries to the scope as part of free customization
Understand how this report can have a direct impact on your revenue

Get Customization in the report as per your requirements:https://www.datamintelligence.com/customize/rheometer-and-viscometer-market?prtk

Unlock 360° Market Intelligence with DataM Subscription Services: https://www.datamintelligence.com/reports-subscription
Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring

Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg

Contact Us -

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.