Press release
Worldwide Trends Overview: The Rapid Evolution of the On-Road Motorcycles Market
On-Road Motorcycles Market
Projected Growth Outlook for the On-Road Motorcycles Market Size by 2030
The market for on-road motorcycles is anticipated to grow rapidly in the coming years, reaching a valuation of $128 billion by 2030. This corresponds to a strong compound annual growth rate (CAGR) of 11.7%. Several elements contribute to this upward trajectory, including increased adoption of electric two-wheelers, growing interest in premium motorcycles, implementation of advanced safety technologies, rising disposable incomes, and the integration of connected vehicle features. Key trends expected to shape the market involve the rise of electric motorcycles, heightened demand for sports and touring models, the addition of sophisticated rider assistance systems, the use of lightweight frame materials, and a focus on customization along with connectivity options.
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Current Key Players Dominating the On-Road Motorcycles Market
The on-road motorcycles sector features several prominent manufacturers that hold significant market share. Leading companies in this arena include Harley-Davidson Incorporation, Yamaha Motor Co. Ltd., Ducati Motor Holding SpA, Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Triumph Motorcycles Ltd., Bayerische Motoren Werke AG, KTM AG, Aprilia SpA, Moto Guzzi, Vespa, Indian Motorcycle International LLC, Husqvarna Motorcycles GmbH, Royal Enfield, MV Agusta Motor SpA, Bajaj Auto Limited, Benelli QJ, Hyosung TNC Co. Ltd., Zero Motorcycles Inc., IMZ-Ural, Norton Motorcycle Co. Ltd., Lightning Motorcycles Crop., Guangdong Tayo Motorcycle Technology Co. Ltd., Bimota, and Voxan Motors.
Strategic Acquisition Enhancing Market Position
A notable development in the industry took place in November 2025, when Bajaj Auto, an India-based manufacturer, acquired Pierer Bajaj AG for an undisclosed amount. This acquisition aims to strengthen Bajaj Auto's leadership in global motorcycle manufacturing, improve operational control, and support financial growth for KTM. Pierer Bajaj AG, headquartered in Austria, is known for producing high-performance motorcycles and overseeing KTM's global operations, making this acquisition a strategic move for Bajaj Auto to boost its global presence.
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Investment Trends Fueling Market Expansion
Leading players in the on-road motorcycles market are increasingly investing strategically to support growth and innovation. These investments allow companies to access resources more efficiently. For example, in September 2023, Raptee, an India-based electric motorcycle manufacturer, secured $3 million in an all-equity pre-Series A funding round led by VC fund Bluehill Capital. Raptee plans to use this capital to expand its manufacturing capabilities, acquire necessary machinery and tools for upcoming motorcycle launches, and grow its workforce, positioning itself for future success within the electric motorcycle segment.
Detailed Overview of Market Segmentation for On-Road Motorcycles
The on-road motorcycles market is segmented by type, application, and end user to provide a comprehensive understanding of demand patterns. The types include Sports Bikes, Cruiser Motorcycles, Touring Motorcycles, and Standard Motorcycles. Application-wise, the market is divided into personal and commercial use, while the end users encompass private riders, commercial and fleet operators, as well as government and public services.
Subcategories within the main types offer further granularity:
- Sports Bikes consist of Superbikes, SuperSport Bikes, Naked Sports Bikes, and Adventure Sport Bikes.
- Cruiser Motorcycles are broken down into Classic Cruisers, Power Cruisers, Touring Cruisers, and Custom Cruisers.
- Touring Motorcycles include Full-Size Touring Bikes, Adventure Touring Bikes, Sport Touring Bikes, and Lightweight Touring Bikes.
- Standard Motorcycles cover Retro Standards, Commuter Motorcycles, Universal Motorcycles, and Dual-Sport Motorcycles.
This segmentation highlights the diverse consumer preferences and specialized applications shaping the on-road motorcycle market.
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