Press release
Emerging Sub-Segments Transforming the Electric Vehicle Infotainment Market Landscape
Electric Vehicle Infotainment Market
Anticipated Growth and Market Size of the Electric Vehicle Infotainment Market
The electric vehicle infotainment market is projected to experience significant growth, reaching a value of $11.58 billion by 2030. This surge corresponds to a compound annual growth rate (CAGR) of 30.8% during the forecast period. Key factors driving this expansion include the integration of autonomous driving interfaces, immersive user experiences, the rise of cloud-based services, AI-powered personalization, and real-time energy optimization. Prominent trends expected to steer the market encompass the adoption of AI-driven infotainment systems, the growth of connected vehicle platforms, increased use of large touchscreens, broader implementation of over-the-air updates, and growing demand for energy management interfaces.
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Leading Companies Shaping the Electric Vehicle Infotainment Market
Several major players dominate the electric vehicle infotainment space, including Ford Motor Company, General Motors, Tesla Inc., Audi AG, Panasonic Holdings Corporation, Denso Corporation, Continental AG, Hyundai Kefico, Aisin Corporation, Toshiba Corporation, Pioneer Corporation, Toyota Industries Corporation, Valeo SA, Infineon Technologies AG, Renesas Electronics, HARMAN International, Microchip Technology, Garmin Ltd., JVCKENWOOD Corporation, Clarion Technologies, ALPINE ELECTRONICS Inc., Airbiquity Inc., and Hangzhou Tiecheng Information Technology.
Significant Acquisition Strengthening Market Position
In October 2025, NXP Semiconductors N.V., a technology company based in the Netherlands, completed the acquisition of Aviva Links B.V. for $243 million. This strategic move aims to broaden NXP's automotive networking solutions within the Automotive and Industrial & IoT sectors. The acquisition enhances capabilities for faster and more reliable in-vehicle communication, supporting the evolution of connected and autonomous vehicle technologies. Aviva Links B.V. specializes in automotive serdes alliance (ASA) compliant connectivity solutions, further reinforcing NXP's foothold in high-speed data transmission.
View the full electric vehicle infotainment market report:
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Market Trends Encouraging Innovation and Collaboration
Electric vehicle infotainment companies are actively forming partnerships to foster technological innovation, expand offerings, and enhance integration of EV-specific functionalities. The focus is on developing in-car infotainment systems, software and electrical/electronics (SW&EE) engineering, user experience (UX), and cloud-based digital services.
For example, in September 2024, Infosys Ltd., an India-based IT firm, partnered with Sweden's Polestar Inc. This collaboration aims to support the development and testing of EV software across infotainment systems, advanced driver assistance systems (ADAS), and telematics. Infosys will provide access to its engineering labs, design studios, and Living Labs to drive innovation. Polestar plans to leverage these resources to enhance product management, customer engagement, and accelerate direct-to-consumer digital services through data engineering and cloud-native development.
Detailed Segment Breakdown of the Electric Vehicle Infotainment Market
This market is segmented into several key categories for a comprehensive analysis:
1) By System Type:
- Multimedia
- Communication Unit
2) By Connectivity Type:
- Bluetooth
- Cellular
- Wireless
- Wired Connectivity
3) By End-Use:
- Battery Electric Vehicle
- Hybrid Electric Vehicle
Within multimedia systems, subcategories include audio systems, video systems, voice recognition, streaming services (music and video), heads-up displays, windshield displays, augmented reality heads-up displays, instrument cluster integration, navigation units, GPS-based navigation, real-time traffic updates, route planning and optimization, and offline navigation capabilities.
For communication units, subsegments cover Bluetooth connectivity, cellular connectivity (4G or 5G), Wi-Fi, vehicle-to-everything (V2X) communication, and emergency call systems (eCall).
This detailed segmentation offers a clear understanding of the components and technologies driving growth in the electric vehicle infotainment market through 2030.
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