Press release
Demand for Massoia Bark Essential Oil in the USA Forecast to Reach USD 441.3 Million by 2035, Driven by Clean-Label Wellness
Demand for Massoia Bark Essential Oil in the USAThe demand for massoia bark essential oil in the United States is entering a steady growth phase, supported by rising consumer preference for natural ingredients across wellness, personal care, and premium fragrance applications. Valued at USD 312.4 million in 2025, the USA massoia bark essential oil market is forecast to reach USD 441.3 million by 2035, reflecting an absolute increase of USD 128.9 million over the ten-year period. This growth represents a compound annual growth rate (CAGR) of 3.5% between 2025 and 2035.
Massoia bark essential oil, extracted from the bark of the Massoia tree, is recognized for its distinctive sweet, creamy-woody aroma profile. Its sensory appeal, combined with growing consumer interest in botanical, clean-label, and sustainable formulations, is expanding its use across aromatherapy, cosmetics, fragrances, and wellness-oriented products in the U.S. market.
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Clean-Label Wellness Fuels Demand Momentum
Between 2025 and 2030, demand for massoia bark essential oil in the USA is expected to grow moderately from USD 312.4 million to approximately USD 323.4 million, adding USD 11.0 million and accounting for nearly 8.5% of total forecast growth. During this phase, demand expansion is primarily driven by rising awareness of natural essential oils in stress relief, mood enhancement, and holistic wellness applications.
From 2030 to 2035, growth is projected to accelerate sharply, with demand expanding by USD 117.9 million, representing over 91% of total forecast growth. This acceleration reflects broader adoption of massoia bark essential oil across personal care, cosmetics, and premium fragrance formulations as consumers increasingly move away from synthetic ingredients toward plant-derived alternatives.
Market Snapshot: USA Massoia Bark Essential Oil
Market value (2025): USD 312.4 million
Forecast value (2035): USD 441.3 million
CAGR (2025-2035): 3.5%
Leading product division: Essential oils
Dominant region: West USA
Organic and Essential Oil Formats Lead Adoption
Organic massoia bark essential oil accounts for approximately 65% of U.S. demand, reflecting growing consumer confidence in certified organic, pesticide-free, and sustainably sourced ingredients. Organic variants are particularly favored in aromatherapy, wellness, and premium skincare, where ingredient purity and traceability influence purchasing decisions.
By product division, essential oils dominate with a 72% demand share, outperforming crude oils due to their higher concentration, versatility, and therapeutic appeal. These oils are widely used in perfumes, personal care products, and holistic health applications, where calming, mood-enhancing, and sensory properties are highly valued.
Pharmaceuticals Remain the Largest Application Segment
The pharmaceutical sector represents 28% of total U.S. demand, making it the largest application segment for massoia bark essential oil. The oil's soothing, anti-inflammatory, and stress-relief properties support its use in topical formulations such as creams, lotions, and therapeutic oils. As interest in plant-based remedies and alternative therapies continues to rise, pharmaceutical and wellness formulations are expected to remain a stable demand pillar.
The 66%-90% grade holds the largest share among grade categories, accounting for 40% of total demand. This grade offers an optimal balance between purity and functional concentration, making it suitable for a wide range of applications without excessive formulation cost.
Regional Outlook: West Leads, South Gains Momentum
Regional demand patterns reveal clear leadership by the Western United States, which is forecast to grow at a 4.0% CAGR through 2035. Strong clean-beauty adoption, eco-conscious consumer behavior, and the presence of premium wellness brands in states such as California and Washington support regional dominance.
Other regional growth rates include:
South: 3.6% CAGR, driven by expanding personal care manufacturing hubs
Northeast: 3.2% CAGR, supported by luxury and boutique fragrance brands
Midwest: 2.8% CAGR, reflecting steady but conservative adoption
Competitive Landscape Remains Premium-Focused
The U.S. massoia bark essential oil landscape is shaped by suppliers with strong sourcing capabilities and consistent quality standards. PT. Scent Indonesia leads the market with an estimated 28.2% share, followed by Nusaroma, Alabama Essential Oil, Penta Manufacturing Company, and Berjé. These players benefit from established supply chains and growing partnerships with U.S. formulators seeking exotic botanical ingredients.
Outlook Remains Strong Despite Supply Constraints
While limited raw material availability, price volatility, and sourcing transparency requirements remain challenges, these factors have not significantly dampened demand. Instead, massoia bark essential oil's rarity and distinctive aromatic profile continue to support its positioning as a premium ingredient.
Overall, the USA demand outlook for massoia bark essential oil through 2035 remains positive, supported by clean-label trends, premium fragrance innovation, and sustained growth in wellness-driven consumer behavior.
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