Press release
Secure Web Gateway Market is expected to reach US$ 56.25 billion by 2032 with a CAGR of 22.19%, Dominate by North America 38% market share.
Global Secure Web Gateway Market size reached US$ 11.32 billion in 2024 and is expected to reach US$ 56.25 billion by 2032, growing with a CAGR of 22.19% during the forecast period 2025-2032.The Secure Web Gateway Market is growing due to rising cyber threats, remote work adoption, strict data protection regulations, and increasing demand for cloud-based security solutions across enterprises worldwide.
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United States: Key Industry Developments ( 2026 & 2025)
✅ January 2026: Secure Web Gateway market forecasts show robust growth in North America with increasing cloud‐delivered SWG adoption as enterprises prioritize zero‐trust architectures and real‐time threat inspection amid remote/hybrid work environments.
✅ October 2025: Palo Alto Networks introduced enhancements targeting highly evasive web threats via its Prisma Access Browser security capabilities, improving real‐time encrypted attack detection directly within browser sessions.
✅ July 2025: Dope.security updated its endpoint‐based Fly Direct Secure Web Gateway to limit access to consumer AI tools like ChatGPT to enterprise editions, helping organizations enforce secure AI usage policies.
✅ July 2025: Skyhigh Secure Web Gateway released version 12.2.18 with Web Policy Builder for streamlined policy configuration and expanded cloud platform support across major infrastructure providers.
✅ February 2025: Skyhigh Secure Web Gateway 12.2.15 was launched, addressing key bug fixes and security vulnerabilities to improve stability and compliance.
✅ September 2025: Skyhigh announced end‐of‐life scheduling for its legacy SWG D‐Series appliances, signaling migration momentum toward next‐generation gateway platforms with stronger security and performance.
✅ Recent 2025 Releases: Skyhigh SWG 12.2.21 introduced new AI/ML URL categorization features to better control AI‐related web traffic and policies a response to increasing AI use in enterprise web interactions.
Japan: Key Industry Developments (2026 & 2025)
✅ January 2026: Cloudflare completed ISMAP registration, allowing its secure internet services including Secure Web Gateway capabilities to support Japan's public sector cybersecurity programs under strict government standards.
✅ February 2026: OPSWAT Japan expanded its cybersecurity footprint to secure over 70% of local government organizations, indicating elevated adoption of network security controls including secure web gateways to protect critical infrastructure.
✅ November 2025: Japan continued broad adoption of SASE and Zero Trust frameworks, integrating SWG technologies as core cybersecurity components to secure distributed workforces and IoT‐enabled environments
Secure Web Gateway Market Recent M&A activities:-
→ In March 2025, Google (Alphabet) agreed to acquire Wiz, a cloud cybersecurity platform with relevance to secure web and cloud security services, for $32 billion in cash. This acquisitionexpected to close in 2026 pending regulatory approvals is one of the largest cybersecurity deals ever and will expand Google Cloud's security capabilities.
→ On June 5, 2025, NETGEAR Inc. acquired Exium Inc., a cybersecurity company with a Secure Access Service Edge (SASE) solution that includes Secure Web Gateway capabilities, for approximately $15 million. This deal strengthens NETGEAR's integrated networking + security offering for MSPs and SMEs.
→ On April 7, 2025, Forcepoint completed its acquisition of Getvisibility, an AI‐powered Data Security Posture Management and Data Detection/Response vendor. While Forcepoint did not publicly disclose the transaction value, the deal expands Forcepoint's data and security posture capabilities, complementing its broader security stack (including SWG‐adjacent controls).
Secure Web Gateway Market key Players:-
Cisco Systems, Inc., Symantec Corporation, McAfee Corp., Palo Alto Networks, Inc., Zscaler, Inc., Forcepoint LLC, Check Point Software Technologies Ltd., Fortinet, Inc., Sophos Ltd., Trend Micro Incorporated.
Top 5 Key Players Analysis:-
Zscaler, Inc. (22% share)
Leads cloud-native SWG with zero-trust architecture processing 500B daily transactions across 7,500 enterprises.
Core strength: AI-driven inline sandboxing blocks 99.9% zero-day threats via global proxy network.
Cisco Systems, Inc. (18% share)
Cisco Umbrella dominates hybrid deployments serving 20M users with DNS-layer enforcement and SASE integration.
Core strength: Native integration across 450K customers' firewalls and endpoint agents.
Palo Alto Networks, Inc. (15% share)
Prisma Access powers next-gen SWG for 70K enterprises with ML-powered URL filtering and DLP.
Core strength: Autonomous threat prevention correlates network behavior across 4M sensors daily.
Broadcom Inc. (Symantec) (12% share)
Symantec Web Security protects 15K organizations with behavioral analytics and sandbox detonation.
Core strength: Legacy on-premises dominance with 95% malware detection via cloud correlation.
Forcepoint LLC (9% share)
Behavioral DLP-integrated SWG serves 5K enterprises with user-risk scoring and data-centric controls.
Core strength: Cloud Access Security Broker integration prevents 85% shadow IT data exfiltration.
Secure Web Gateway Market Top Technological Partnerships (2026 & 2025):-
Google Cloud launches Unified Security Recommended program with leading SWG‐relevant partners Google Cloud has introduced this strategic partner ecosystem, welcoming CrowdStrike, Fortinet, and Wiz as inaugural partners to ensure validated, deeply integrated security across cloud, network, and endpoint platformsboosting interoperable protection important for secure web gateways and related security stacks.
Palo Alto Networks added to Google's Unified Security Recommended ecosystem Following the initial partners, Palo Alto Networks was announced as a further validated partner in this program, strengthening joint security integrations spanning AI‐driven detection, SASE (including SWG capabilities via Prisma Access), and enterprise telemetry feeding into Google Security Operations.
Okta and Palo Alto Networks expand AI‐driven security integrations Okta and Palo Alto jointly introduced new integrations that combine identity protection with Palo Alto's Prisma Access Browser and Cortex platforms. This collaboration enhances secure access, conditional browser isolation, and automated threat responseboosting secure web application access and Zero Trust security postures relevant to SWG deployments.
LevelBlue & Akamai partner to launch a managed Web App & API Protection service While focused broadly on application security, this collaboration combines Akamai's threat‐mitigation and API protection tech with LevelBlue's managed deliverystrengthening components that overlap with secure web traffic control and threat prevention.
Fortinet's Fabric‐Ready Partner Program driving integrations Fortinet's ecosystem (Fabric‐Ready Technology Alliance) expanded significantly with more than 400 technology partners, including security tooling relevant to networking and SWG integration, simplifying joint solution deliveries across cloud and network protections.
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Secure Web Gateway Market Drivers :-
• Over 50 % of organizations have upgraded or newly installed SWG‐class defenses recently in response to rising threats.
• Enterprise web traffic inspection (including encrypted TLS/SSL) has expanded to over 80 % of proxy deployments to handle malicious content.
• Cloud‐based SWG deployments now account for the largest share of the market, with adoption growing fastest among enterprises embracing SaaS stacks.
• Enterprises reported 57 % average increase in remote user web sessions, increasing demand for gateway controls.
• Remote and branch traffic protection is now a standard requirement in enterprise security briefs, correlating with heightened SWG procurement cycles.
• Around 63 % of global enterprises have partial or full zero‐trust strategies in place, directly lifting demand for identity‐aware gateway controls.
• SWG integration into SASE is a key strategic initiative for many IT teams, increasing cross‐sell and platform share in security portfolios.
Compliance‐linked security investments are projected to grow significantly as privacy laws evolve, prompting broader adoption of policy‐centric traffic filtering.
• AI‐driven modules now appear in a growing share of SWG offerings, helping process billions of web events per day with higher accuracy.
Secure Web Gateway Market Regional Insights:-
1. North America
North America consistently leads the Secure Web Gateway market, holding the largest share 38% of global revenue (driven by widespread cloud adoption, regulatory demand, and mature cybersecurity ecosystems).
The region's dominance is underpinned by high enterprise SWG adoption, strongest spend in U.S. cybersecurity, and robust remote-work security requirements, positioning it clearly ahead of other regions.
2. Europe
Europe holds the second-largest share (around 27%) of the secure web gateway market, boosted by stringent data protection regulations like GDPR and strong enterprise compliance spending.
Growth is supported by widespread adoption across BFSI, government and manufacturing sectors, with key markets including Germany, UK and France leading the regional demand.
3. Asia Pacific
Asia Pacific commands a significant share (27%), emerging as one of the fastest‐growing SWG regions due to rapid digital transformation, cloud migration, and rising cyber threats in China, India, Japan and others.
The region's rapid internet penetration and cybersecurity prioritization drive adoption, especially across telecom, BFSI and government sectors.
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Secure Web Gateway Market Market Segmentation
By Component: The market is segmented based on components such as solutions and services. Solutions include software and hardware tools that ensure secure internet access, while services cover consulting, implementation, and support, enabling organizations to maintain robust web security efficiently.
By Deployment Mode: Deployment mode divides the market into cloud-based and on-premises solutions. Cloud-based SWGs offer scalability, remote accessibility, and simplified management, whereas on-premises deployments provide greater control and customization for organizations with strict security policies.
By Organization Size: This segmentation differentiates between small and medium-sized enterprises (SMEs) and large enterprises. SMEs focus on cost-effective, easy-to-manage SWG solutions, while large enterprises demand comprehensive, high-performance systems capable of handling extensive traffic and complex security requirements.
By End-user: The market is segmented by industries such as BFSI, IT & telecom, healthcare, government, and others. Each sector adopts SWG solutions to safeguard sensitive data, ensure regulatory compliance, and protect against evolving cyber threats specific to their operational environment.
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