United States Postbiotic Pet Food Market 2026 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Postbiotic Pet Food Market reached USD 823.9 million in 2022 and is expected to reach USD 1,323.1 million by 2030 growing with a CAGR of 6.1% during the forecast period 2024-2031

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Key Development:

United States: Recent Industry Developments

✅ In January 2026, the global postbiotic pet food market report highlighted North America's leadership in postbiotic pet food demand and innovation, driven by increased pet humanization and advanced gut‐health formulations gaining traction among manufacturers.

✅ In October 2025, major U.S. pet supplement brands launched veterinary‐endorsed postbiotic blends tailored for senior dogs and cats, focusing on digestive health and immune support with clinically backed gut microbiome benefits.

✅ In September 2025, pet food innovators integrated heat‐stable postbiotic ingredients into functional treats and everyday pet food products, enhancing shelf life and microbiome support in dry and wet formats.

✅ In late 2025, new research reports underscored postbiotics' role as stable, effective alternatives to probiotics in pet nutrition, reinforcing science‐driven product innovation and premium functional pet food formulations.

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Japan: Recent Industry Developments

✅ In October 2025, Japanese pet food companies rolled out postbiotic‐enriched dry kibble formulas aimed at urban pet owners demanding premium, science‐backed nutrition for gut health and overall wellness.

✅ In October 2025, innovations in postbiotic pet products in Japan included trials of formulations for aging cats and dogs, aligning with demographic shifts and demand for functional nutrition tailored to digestive sensitivities.

✅ In September 2025, local Japanese brands introduced postbiotic snacks targeting digestive issues in companion animals, reflecting a broader trend toward functional pet food diversification.

✅ In August 2025, Japan saw growth in species‐specific and ambient‐stable postbiotic powder products for small breed pets, improving shelf stability and ease of use for pet owners.

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Key Players:

=> Royal Canin, Nestle Purina Pet Care Company, Mars Inc., Chr. Hansen, Kinglike DSM N.V., DowDuPont, Evonik Industries, Land O'Lakes, Lallemand and Bluestar Adisseo Co..

Key Segments:

By Pet Type

The market is segmented into Cat, Dog, and Others:

Cat represents ~35% share, driven by increasing cat ownership, rising awareness of feline nutrition, and premium pet care products.

Dog dominates with ~50% share, fueled by strong dog ownership trends, growth in functional pet supplements, and health-focused formulations.

Others (Birds, Fish, Small Mammals, Reptiles) contribute ~15%, supported by niche pet populations and specialty supplement demand.

By Form

Segmented by Dry, Liquid, Capsule, and Others:

Dry formulations hold ~40% share, driven by convenience, long shelf life, and ease of feeding.

Liquid forms account for ~25%, popular for supplementing water and adding functional nutrients.

Capsule products contribute ~20%, primarily for precision dosing and veterinary use.

Others (Chews, Powders, Treats) hold ~15%, driven by growing demand for palatable and specialty supplements.

By Region

North America leads with ~35% share, driven by high pet ownership, premiumization of pet care products, and strong veterinary infrastructure.

Europe accounts for ~25%, supported by rising pet adoption and awareness of preventive health supplements.

Asia Pacific is the fastest-growing region with ~28%, fueled by urbanization, increasing disposable income, and rising pet adoption in countries like China and India.

South America contributes ~7%, supported by growing pet population and expanding pet care market.

Middle East & Africa hold ~5%, driven by increasing urban pet ownership and rising demand for premium pet nutrition.

FAQ

What is the current size of the Postbiotic Pet Food Market?

A: In 2022, the Postbiotic Pet Food Market was valued at USD 823.9 million , reflecting its strong industry presence.

Q2: How large is the Postbiotic Pet Food Market expected to be by 2030?

A: By 2030, industry forecasts suggest the Postbiotic Pet Food Market will grow to around USD 1,323.1 million demonstrating significant expansion.

Q3: What is the growth rate of the Postbiotic Pet Food Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.1% during the forecast period from 2024 to 2031.

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