Pregnancy Detection Kits Market Is Driven By Growing Awareness About Early And Self-Detection Of Pregnancy

Pregnancy test kits are devices used to detect possible pregnancy in females. Pregnancy tests are generally done after the first day of missed period. Fewer pregnancy test kits in which detection is possible through urine sample are user friendly and can be demonstrated at home by understanding the manual. These pregnancy test kits give an early indication of pregnancy. Generally, home pregnancy test kits provide 99% accurate results and can be further confirmed by undergoing a lab pregnancy test. These kits are designed to detect human chorionic gonadotropin (hCG) hormone, a pregnancy hormone, in the urine sample or blood sample. hCG increases in the early days of pregnancy and presence of this hormone above particular range confirms pregnancy.

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The global pregnancy detection kits market is driven growing awareness about early and self-detection of pregnancy, increasing demand for self-detection of pregnancy boosted by rising adolescent pregnancy rate, technological advancements in pregnancy tests making it more accurate, promotional strategies employed by manufacturers with celebrity endorsement which influences the rural population to undertake self-pregnancy test through kits, and expansion of logistics network by distributors and manufacturers to increase accessibility of the kits. However, high cost is a major restraint of the global pregnancy detection kits market which is a concern in the undeveloped and developed countries. The risk factor associated with the inaccuracy of the test results is also hampering the growth of the global pregnancy detection kits market.

The global pregnancy detection kits market can be segmented based on product type, type of test, end-user, and region. In terms of product type, the global pregnancy detection kits market is divided into digital devices and line indicators such as strip/dip, cassettes, and mid-stream devices. Based on test type, the market can be segmented into LH urine test, hCG urine test, FSH urine test, and hCG blood test. In terms of end-user, the market can be segmented into hospitals, diagnostic labs, and home care. The home care segment includes distribution channels such as hospital pharmacies, retail pharmacies, and online pharmacies.

In terms of region, the global pregnancy detection kits market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominates the global pregnancy detection kits market due to increased health care spending by the government. Europe is the next major market in terms of revenue and is driven by high usage of digital pregnancy test kits due to increased disposable income and growing awareness regarding the test. Asia Pacific is expected to grow exponentially during the forecast period led by growing awareness about early detection of pregnancy and its benefits, rising population, increasing disposable income, and better access to pregnancy tests in the rural sector. Latin America is an emerging market for pregnancy detection kits due to growing awareness and availability of pregnancy test kits at affordable prices. The market in Middle East & Africa is expected to witness sluggish growth due to less awareness regarding the usage of pregnancy kit and its associated benefits.

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Top players in the global pregnancy detection kits market are Alere, Inc., Abbott Laboratories, Procter & Gamble Co., DCC plc, Church & Dwight, Prestige Brands Holdings, SPD Swiss Precision Diagnostics, Quidel Corporation, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Nantong egens bio Technology Company, Cardinal Health, and Confirm Biosciences.

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