ServeRetail Expands Nearshore Customer Experience Delivery in Latin America to Support 24/7 Coverage for U.S. Retailers

Expanded delivery supports voice, email, chat, social, and text, with bilingual English and Spanish language and rapid scaling.
Image: https://www.globalnewslines.com/uploads/2026/02/86dac4f7aef4b9b7ff71843c5d539708.jpg

ATLANTA, GA - February 5, 2026 - ServeRetail, a retail-focused customer experience and retail call center outsourcing [https://www.serveretail.com/] partner, announced an expansion of its nearshore customer support delivery in Latin America to help U.S. retailers strengthen 24/7 service coverage, continuity planning, and speed-to-scale during peak-demand periods.

ServeRetail's nearshore delivery model is supported by service delivery locations across Latin America, including Colombia, El Salvador, Belize, and Jamaica, providing geographic resilience, cultural alignment, time-zone coverage, and staffing flexibility for U.S. retail programs.

" Nearshore only works at an enterprise level when coverage, governance, and technology are designed as one operating system ," said Keir Lovell, Global Head - Retail at ServeRetail. " We've expanded nearshore delivery to provide 24/7 bilingual support that can scale quickly, while maintaining disciplined quality controls ."

The expanded nearshore delivery supports voice, email, chat, social media, and text, including bilingual English and Spanish support [https://www.serveretail.com/capabilities/multilingual/], with the ability to add Portuguese and French as needed.

ServeRetail's service delivery model integrates AI capabilities into day-to-day operations, including AI-powered real-time accent translation, AI quality management for calls and chats, conversational AI, and agentic AI designed to handle routine inquiries, with escalation to human teams when needed.

The operating model includes weekly QA calibrations and monthly business reviews, aligning quality standards and performance governance with client requirements. Capacity planning for the expansion includes the ability to scale by 100 agents in two weeks, supporting seasonal ramps and event-driven volume spikes.

Security and compliance controls supporting retail operations include recognized certifications and standards such as ISO 27001, PCI DSS, SOC 2 Type II, ISO 9001, and NMSDC certification.

ServeRetail's expanded nearshore capacity is available immediately to U.S. retail and ecommerce brands seeking 24/7 bilingual coverage and rapid staffing scalability across customer care and order-support functions.

About ServeRetail

ServeRetail is a retail BPO and customer experience partner supporting ecommerce and omnichannel brands across multiple customer care channels and operational support workflows. The company operates 40+ centers across 12 countries spanning North America, Latin America, Asia Pacific, and EMEA, and provides multilingual retail support in 25+ languages. ServeRetail's security and quality posture is supported by recognized standards and certifications.

For more information, visit https://www.serveretail.com [https://www.serveretail.com/]
Media Contact
Company Name: ServeRetail
Contact Person: Darwin Harvey
Email: Send Email [http://www.universalpressrelease.com/?pr=serveretail-expands-nearshore-customer-experience-delivery-in-latin-america-to-support-247-coverage-for-us-retailers]
Country: United States
Website: https://www.serveretail.com/

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. GetNews makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com



This release was published on openPR.