Press release
Menswear Market: Style Modernization, Brand Positioning and Multi-Channel Retail Expansion, 2026-2034
The global menswear market size was USD 654.1 Billion in 2025. It is projected to grow to USD 990.9 Billion by 2034, exhibiting a CAGR of 4.72% during the forecast period 2026-2034. This growth is driven by rising fashion-consciousness among men, increasing availability on online platforms, and sustainable clothing produced from natural materials. The Menswear Market reflects evolving consumer preferences and expanding e-commerce channels.
Study Assumption Years
• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034
Menswear Market Key Takeaways
• Current Market Size: USD 654.1 Billion in 2025
• CAGR: 4.72%
• Forecast Period: 2026-2034
• Rising fashion-consciousness and increasing importance of personal appearance among men are primary growth drivers.
• Expanding e-commerce and online retail platforms provide a wider selection and convenience.
• North America currently dominates the global market due to a younger population and higher spending power.
• Market trends include social media influence, celebrity endorsements, and promotional discounts.
• Challenges include evolving fashion trends and shifting consumer preferences, with opportunities from sustainable clothing demand and digital marketing.
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Market Growth Factors
The menswear market is primarily driven by the rising fashion-consciousness among the male population. This attitude change has increased the importance of personal appearance, prompting men to purchase diverse apparel options. Additionally, the easy availability of menswear across online retail platforms offers consumers a wide range of choices, boosting market growth. The convenience and accessibility of e-commerce have further accelerated sales, especially in urban regions.
The rising influence of social media alongside aggressive marketing strategies supports menswear market expansion. Celebrity endorsements, festive sales, and promotional discounts adopted by manufacturers significantly contribute to consumer engagement and sales growth. Moreover, the increased internet penetration and digital marketing efforts help brands connect with younger demographics, fueling market demand.
Environmental consciousness is another critical growth factor. The increasing demand for sustainable and ecological clothing has pushed major brands to launch eco-friendly menswear made from organic cotton, bamboo, and recycled polyester. Reports indicate a sustainable fashion market CAGR of 9.1%, reaching USD 9.81 Billion in 2025. Ethical fashion awareness and efforts in recycling and reuse contribute to this trend, positively impacting the menswear market outlook.
Market Segmentation
By Product Type:
• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others
Shirts and T-shirts hold the largest market share, attributed to their comfort and daily wear demand among students and working professionals. Well-established brands continuously launch new ranges to cater to this demand.
By Season:
• Summer Wear
• Winter Wear
• All-Season Wear
All-season wear currently dominates the market due to its versatility, cost-effectiveness, and convenience. It adapts well to varying climates and occasions, reducing the need for seasonal wardrobe updates.
By Distribution Channel:
• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others
Exclusive stores account for the majority of the total market share. These stores provide personalized shopping experiences and access to unique designs, driving consumer preference. Many brands are expanding their exclusive store presence, such as DaMENSCH planning to open 100 stores by the end of 2024.
By Region:
• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
Regional Insights
North America currently dominates the global menswear market. This dominance is due to the presence of a younger population, demonstrated by approximately 21.64 million young people aged 15 to 19 in the United States in 2022. The region's growing spending capacities and established brand presence also contribute to market growth and product offering expansion.
Recent Developments & News
• March 2024: Myntra acquired distribution and management rights for the UK fashion brand Next, enabling it to distribute products and establish branded stores in India.
• October 2023: DaMENSCH announced plans to open 100 stores by the end of 2024; it opened 25 exclusive outlets within 12 months.
• October 2023: Skims Mens launched by Kim Kardashian's brand with a campaign featuring Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander, offering technically constructed briefs, soft boxers, and comfortable tanks and tees.
Key Players
• Adidas AG
• Burberry Group Plc
• Gap Inc
• Giorgio Armani S.p.A
• H&M Hennes & Mauritz AB
• Kering S.A.
• Levi Strauss & Co.
• Nike Inc.
• Prada S.p.A.
• PVH Corp.
• Ralph Lauren Corporation
• Zara S.A. (Industria de Diseño Textil, S.A.)
Customization Note:
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Contact Us
IMARC Group,
134 N 4th St. Brooklyn, NY 11249, USA,
Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302
About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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