Global Activewear Market Size to Reach USD 675.5 Billion by 2034, Report By IMARCGroup

Market Overview
The global activewear market was valued at USD 434.7 Billion in 2025 and is expected to reach USD 675.5 Billion by 2034, growing at a CAGR of 5.02% during 2026-2034. At present, North America is leading the market, fueled by a robust fitness culture, increasing athleisure trends, sophisticated fabric innovations, and continual growth of e, commerce.

Study Assumption Years
• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

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Activewear Market Key Takeaways
• Current Market Size: Not provided in source
• CAGR: Not provided in source
• Forecast Period: Not provided in source
• The market blends sporty and casual clothing known as athleisure, attracting broader customers seeking trendy yet functional apparel.
• Advances in textile technology such as moisture-wicking, breathable, stretchable, and odor-resistant fabrics improve comfort and efficiency.
• Growing environmental awareness drives demand for sustainable and eco-friendly activewear using recycled and organic materials.
• Online shopping platforms provide ease, choice, and competitive pricing, fueling global sales.
• The United States market grows with increasing gym memberships, yoga participation, and outdoor activity engagement.

Market Growth Factors

Every year, the global fitness industry expands by about 5. 6%. Gym and health club business account for approximately 40% of the total sector and close to USD 95 Billion in revenue. The consumers are progressively turning into regular exercisers as a result of the growing interest in health and wellness, so they are purchasing more versatile, comfortable, and high, performance activewear. Awareness of mental health and the availability of numerous fitness apps that offer online communities and virtual fitness classes for different people thus increasing the number of users, also support the growth of this trend.

Technological innovations in fabric and production processes are among the key reasons for market expansion. Customers are looking for activewear that has a combination of functionalities such as moisture, wicking, temperature control, anti, odor, and UV protection. Using wearable technology, like fitness trackers and smart biometric, monitoring fabrics, is one of the ideas for enhancing product functionality. In order to meet the needs of customers who want high, quality, ethically, and environmentally friendly products, the manufacturers are using recycled plastics and compostable materials to make their products.

Social media platforms and celebrity endorsements had played a major role in the fast growth of the activewear market. The fashion industry uses influencers and celebrities to show new designs which result in consumers buying decisions and brand recognition being enhanced. Instagram and TikTok enable users to reach large groups of people which helps them showcase fitness as a way of life. Brands collaborate with celebrities to create exclusive signature products which help them build unique brand identities that draw more customers. The digital commerce industry experiences rapid growth because Nike expects its online sales to reach 50 percent of total sales which will increase its revenue from USD 37.40 Billion to USD 44.38 Billion.

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Market Segmentation

Analysis by Product Type:
• Top Activewear: Includes sports bras, tank tops, t-shirts, and sweatshirts designed for exercise, focusing on comfort, airflow, and aesthetic appeal with moisture-wicking and fast-drying fabrics.
• Bottom Activewear: Covers leggings, shorts, joggers, and track pants for various physical activities, emphasizing comfort, flexibility, durability, and features like compression and adjustable waistbands.
• Innerwear: Sports bras and performance underwear offering support, breathability, moisture management, and anti-chafing features to ensure performance and comfort.
• Swimwear: Designed for aquatic activities with chlorine-resistant, UV protective, and quick-drying materials, plus eco-friendly innovations and inclusive sizing.
• Outerwear: Jackets, hoodies, and windbreakers acting as protective outer layers, adaptable for different climates, and combining functionality with style.

Analysis by Material Type:
• Nylon
• Polyester: Dominates due to durability, resistance to shrinking/stretching, quick drying, moisture-wicking, breathability, and recyclable nature.
• Cotton
• Neoprene
• Polypropylene
• Spandex

Analysis by Pricing:
• Economy: Budget-friendly options targeting mass market offering basic comfort, moisture-wicking, and breathability.
• Premium: High-end brands with advanced fabric technology, sustainable materials, exclusive designs, and luxury appeal.

Analysis by Age Group:
• 1 - 15 Years: Focus on children's durable, safe, comfortable apparel with colorful and child-friendly designs.
• 16 - 30 Years: Fashion-conscious consumers influenced by social media; seek versatile, comfortable, trend-aligned activewear.
• 31 - 44 Years: Prioritize quality, durability, advanced tech fabrics, balancing fitness and casual wear.
• 45 - 64 Years: Value comfort, support, and age-appropriate styling, interested in maintaining an active lifestyle.
• More than 65 Years: Emphasize comfort, mobility, safety features, and easy maintenance.

Analysis by Distribution Channel:
• Online Stores
• Offline Stores: Largest share due to personalized shopping, instant availability, expert advice, and immersive retail experiences.

Analysis by End User:
• Men
• Women: Largest market share, driven by growing fitness engagement, athleisure popularity, fabric innovations, and social media influence.
• Kids

Regional Insights
North America leads the activewear market because its citizens support fitness activities and spend heavily on sports and athleisure wear while athleisure becomes more popular. The US leads the fitness industry with its rising gym membership numbers and its health clubs that generate USD 35 Billion in revenue while Nike and Lululemon operate as major market players. The area develops through three main factors which include new fabric technologies and celebrity marketing and expanded online and offline sales channels.

Recent Developments & News
• July 2025: Garage launched 'Active,' a 15-style women's activewear collection with four-way stretch and breathable fabric.
• March 2025: Adidas Foundation was established, focusing on anti-discrimination, sport development, sustainability, and crisis relief.
• February 2025: Athleta (Gap Inc.) launched an 8-piece Train Collection emphasizing fit, resilience, and comfort, validated by professional athletes.

Key Players
• Adidas AG
• ASICS Corporation
• Columbia Sportswear Company
• DICK's Sporting Goods Inc.
• Forever 21
• Gap Inc.
• Nike Inc.
• Puma SE
• PVH Corp.
• Skechers USA Inc.
• The North Face (VF Corporation)
• Under Armour Inc.

Top Companies in the Activewear Industry: https://www.imarcgroup.com/activewear-companies

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Contact Us
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Email: sales@imarcgroup.com,
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About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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