Premium merchandising in 2026: Scrunchies and headbands strengthen brands

Event merchandising in 2026 will be strategic, emotional, and sustainable: Scrunchies and headbands transform promotional items into effective brand ambassadors that keep companies present in their customers' everyday lives over the long term. Tie Solution, a leading manufacturer in Europe, supports brands in the implementation of high-quality, customized accessories.

Wetzlar, February 4, 2026: Scrunchies and headbands are versatile accessories suitable for everyday use that make brand messages visible. Unlike classic giveaways, they remain present in daily use and strengthen brand loyalty in the long term.

A key trend in 2026 is sustainable production and material quality: soft fabrics, elegant surfaces, and responsibly manufactured products reflect modern brand values. Tie Solution focuses on European manufacturing with the highest standards of material, workmanship, and design.

Individual design - from corporate colors and exclusive patterns to stylish packaging--enables companies to clearly differentiate themselves from the competition. The accessories are particularly interesting for industries such as cosmetics, fashion, wellness, hospitality, beverages, and lifestyle, where aesthetics, brand image, and customer experience are crucial. They combine functionality, design, and storytelling, making them a strategic premium merchandising tool.

Facts & highlights:
* Versatile, suitable for everyday use, and visible brand presence
* High-quality, sustainable materials enhance brand image * Personalization through colors, patterns, or packaging for maximum differentiation
* Production also in Europe by Tie Solution, a leading manufacturer of premium accessories
* Ideal for B2B customers who want to strengthen brand loyalty and customer emotions

Further information: https://www.tiesolution.org/en/print-custom-scrunchies/
https://www.tiesolution.org/en/
https://www.tiesolution.org/en/project-examples-according-to-customer-specifications/

Tie Solution GmbH
Ohlacker 2 20
35581 Wetzlar
Germany

https://www.tiesolution.org

Herr Andreas Schmitt
06441 9820848

press@tiesolution.com

Tie Solution GmbH, based in Wetzlar, Germany, is an international manufacturer of high-quality women's and men's accessories in the areas of merchandising, corporate identity, and fashion. The company manufactures custom-made scarves, neckerchiefs, winter scarves, mitzahs, and ties using high-quality materials from Italy, the UK, Spain, and France. State-of-the-art processes such as digital printing, screen printing, and weaving techniques guarantee excellent quality.
As a manufacturer, Tie Solution supplies customers worldwide--from Brazil to Finland to Asia--including banks, airlines, car manufacturers, advertising agencies, trade fairs, beverage manufacturers, governments, fashion companies, clubs, and sports associations. The aim is to offer B2B customers stylish, personalized accessories at affordable prices. Thanks to its in-house production and individual designs, Tie Solution is one of the leading manufacturers in Germany and Europe.
Websites: www.tiesolution.org/en/
https://scrunchiescustomized.com/

This release was published on openPR.