United States Gluten-Free Biscuits Market 2026 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Gluten-Free Biscuits Market reached US$ 721.80 million in 2022 and is expected to reach US$ 1278.71 million by 2031, growing with a CAGR of 7.41% during the forecast period 2024-2031.

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Key Development:

United States: Recent Industry Developments

✅ In January 2026, Cheez‐It rolled out its first certified gluten‐free cracker product nationwide, answering long‐standing consumer demand with a rice, sorghum, and yellow corn blend that delivers taste and texture close to the classic original, expanding gluten‐free snack choices for mainstream consumers.

✅ In October 2025, Kinnikinnick Foods USA invested $12 million to expand gluten‐free biscuit production lines with advanced allergen‐control systems, boosting manufacturing capacity for both retail and foodservice channels and reinforcing its leadership in specialty gluten‐free bakery products.

✅ In September 2025, General Mills (Annie's) launched kid‐friendly gluten‐free biscuit snacks using innovative tapioca and sorghum blends, designed for better texture and school‐safe allergen‐free snacking, strengthening its portfolio of family‐focused gluten‐free options.

✅ In August 2025, Pamela's Products expanded its gluten‐free product mix with reformulated biscuit mixes offering higher protein and improved baking performance, targeting home bakers seeking better taste and versatility in gluten‐free baking.

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Japan: Recent Industry Developments

✅ In November 2025, Yamamoto Kanpo Foods introduced premium gluten‐free biscuits made from Japanese rice flour, delivering enhanced crispness and mild flavour tailored to digestive‐health and wheat‐allergy needs in Japanese consumers.

✅ In October 2025, AEON Topvalu invested ¥2.6 billion to expand its private‐label gluten‐free bakery line, adding cross‐contamination control technology and advanced mixing systems to improve quality and availability of gluten‐free biscuits nationwide.

✅ In September 2025, Nissin Cisco launched gluten‐free biscuit sticks featuring corn and rice blends, designed for convenient on‐the‐go snacking, aligning with rising demand for healthier packaged options in Japan.

✅ In August 2025, Fuji Baking Group released gluten‐free breakfast biscuits enriched with minerals and fibre, supporting nutrition‐focused consumer preferences and broadening Japan's gluten‐free breakfast snack category.

Key Players:

=> Northumbrian Fine Foods, United Biscuits, Not A Trace, Granarolo S.p.A., Orgran, Company Café, Varyas Gluten Free Products, General Mills, Kellogg's Company, and Paljeeskookies.

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Key Segments:

By Type

Plain leads with 35% share, driven by widespread consumption among babies and toddlers, and high adoption in infant formula and nutritional products. Milk products account for 25%, supported by nutritional benefits and demand among kids and pregnant women. Chocolate holds 20%, reflecting rising popularity in flavored formulations and pediatric nutrition products. Other types represent 20%, including specialty flavors and fortified formulas targeting specific health needs.

By Distribution Channel

Supermarkets and Hypermarkets dominate with 40% share, fueled by convenience, bulk purchasing, and extensive product availability. E-Commerce accounts for 25%, reflecting growing online adoption for infant, kids, and specialty nutrition products. Convenience Stores hold 15%, Specialty Stores represent 10%, while Others make up 10%, including pharmacy sales and direct-to-consumer channels.

By End User

Babies lead with 40% share, driven by high demand for infant formula, milk, and fortified nutrition products. Kids account for 25%, supported by flavored and nutrient-enriched products. Pregnant Women represent 15%, reflecting demand for prenatal nutrition and milk-based supplements. Patients hold 10%, supported by clinical nutrition and therapeutic formulations. Others make up 10%, including elderly nutrition, athletes, and niche health needs.

By Region

North America - 30% Share
North America leads with 30%, driven by high awareness of infant and pediatric nutrition, advanced distribution channels, and strong e-commerce adoption in the U.S. and Canada.

Europe - 25% Share
Europe holds 25%, supported by established baby food and pediatric nutrition markets, premium formulations, and strong supermarket and pharmacy presence across Germany, France, the U.K., Italy, and Spain.

Asia Pacific - 30% Share
Asia Pacific accounts for 30%, fueled by rising birth rates, growing disposable income, and increasing awareness of pediatric and maternal nutrition in China, India, Japan, South Korea, and Southeast Asia.

Latin America - 7% Share
Latin America represents 7%, supported by expanding retail distribution, baby and kids' nutrition awareness, and growing e-commerce channels in Brazil, Mexico, and Argentina.

Middle East & Africa - 8% Share
The Middle East & Africa hold 8%, driven by investments in healthcare, growing urban populations, and increased awareness of maternal and child nutrition across GCC countries, South Africa, and surrounding regions.

FAQ

What is the current size of the Gluten-Free Biscuits Market?

A: In 2022, the Gluten-Free Biscuits Market was valued at US$ 721.80 million , reflecting its strong industry presence.

Q2: How large is the Gluten-Free Biscuits Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Gluten-Free Biscuits Market will grow to around US$ 1278.71 million , demonstrating significant expansion.

Q3: What is the growth rate of the Gluten-Free Biscuits Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 7.41% during the forecast period from 2024 to 2031.

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