Mobile Analytics Market to Reach $27.60Bn by 2031 | 19.4% CAGR Growth Forecast

According to a new report published Mobile Analytics Market Size, Share, Competitive Landscape and Trend Analysis Report, by Offering (Solution, Service), by Application (Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, Others), by Industry Vertical (BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, Others), by Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031, The global mobile analytics market size was valued at USD 4.72 billion in 2021 and is projected to reach USD 27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031.

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Market Dynamics
One of the primary drivers of the mobile analytics market is the surge in mobile device usage and app adoption worldwide. Consumers increasingly prefer mobile platforms for shopping, entertainment, social networking, and financial transactions. This shift pushes enterprises to monitor mobile touchpoints closely, thereby fueling demand for analytics tools that can capture granular user data and deliver actionable insights.

Another key growth factor is the rising focus on personalized customer experiences. Businesses aim to deliver targeted content, offers, and recommendations to users based on their behavior and preferences. Mobile analytics enables advanced segmentation and journey mapping, helping organizations improve customer retention and lifetime value while optimizing marketing spend.

The expansion of mobile commerce (m-commerce) also significantly contributes to market growth. As digital payments and mobile wallets become mainstream, retailers and service providers use analytics to track conversion rates, cart abandonment, and purchase behavior. These insights allow companies to refine their mobile interfaces and streamline the buying process.

However, data privacy and regulatory compliance pose notable challenges. Regulations related to data protection and user consent require companies to handle mobile data responsibly. Concerns around data security and misuse can limit data collection practices and increase compliance costs for analytics providers.

On the opportunity side, the integration of AI, ML, and big data technologies is transforming mobile analytics capabilities. Predictive analytics, real-time insights, and automated reporting are helping businesses move from descriptive to prescriptive decision-making. The growth of 5G and IoT-connected mobile devices is expected to further expand the volume and variety of mobile data, creating new avenues for analytics solutions.

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Segment Overview
The mobile analytics market is categorized by offering, application, enterprise size, industry vertical, and region. Based on offering, it is divided into solutions and services. The solutions segment is further classified into mobile app analytics and mobile web analytics, with mobile web analytics sub-segmented into on-premise and cloud deployment models.

In terms of offering, the solutions segment held the largest share of the mobile analytics market in 2021 and is projected to retain its leading position throughout the forecast period. This leadership is largely driven by rising demand for advanced analytics and business intelligence (BI) tools that enable organizations to derive meaningful insights from mobile data. The need for real-time information to support faster and more accurate decision-making also fuels demand for mobile analytics solutions. Meanwhile, the services segment is anticipated to register the highest growth rate during the forecast period. Mobile analytics services support strategy development, implementation, and troubleshooting, ensuring the efficient functioning of analytics platforms. These services also help organizations understand and adopt evolving technologies, thereby contributing to overall market expansion.

By enterprise size, large enterprises accounted for the highest market share in 2021 and are expected to maintain their dominance in the coming years. Their strong position is supported by higher IT budgets, widespread smartphone and internet usage, and greater investments in mobile advertising and advanced digital technologies such as IoT and data analytics. Nevertheless, small and medium-sized enterprises (SMEs) are projected to grow at the fastest pace over the forecast period. SMEs are increasingly adopting mobile analytics to gain timely business insights, enhance decision-making, and compete effectively in global markets. These solutions help improve operational efficiency, streamline processes, and minimize downtime, which collectively support market growth.

Regional Analysis
Regionally, North America leads the mobile analytics market and is expected to continue its dominance during the forecast period. This is attributed to the high adoption of mobile analytics solutions, driven by their scalability and cost-effectiveness. Retail organizations in the region are actively investing in advanced technologies to optimize operations and improve customer engagement. The use of mobile analytics in retail has contributed to stronger sales performance and better customer management.

Additionally, well-established telecommunications infrastructure in the U.S. and Canada supports the adoption of cloud-based mobile analytics. Many businesses in North America are also expanding their IoT capabilities, which further drives demand for analytics solutions. On the other hand, Asia-Pacific is anticipated to experience the fastest growth rate. Growth in this region is fueled by increasing smartphone adoption, rising internet penetration, and growing use of connected devices. Expanding mobile-based advertising and marketing activities across apps and web platforms also play a significant role in accelerating the mobile analytics market in Asia-Pacific.

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Competitive Analysis
Some of the key Mobile analytics market industry players profiled in the report include are Adobe, Google LLC, International Business Machines Corporation, Micro Focus, Microsoft Corporation, SAS Institute Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., TIBCO Software Inc., AT Internet, Comscore, Inc., Microstrategy Incorporated, Mixpanel, Splunk Inc., Teradata Corporation and Webtrends. This study includes market trends, Mobile analytics market analysis, and future estimations to determine the imminent investment pockets.

Key Findings of the Study
• By Offering, in 2021 the solution segment dominated the Mobile analytics market size.
• Depending on enterprise size, the large enterprises generated the highest revenue in 2021 of mobile analytics market share. However, SMEs segment is expected to exhibit significant growth during the forecast period.
• Depending on application, the mobile advertisement and marketing analytics segment generated the highest revenue in 2021 of mobile analytics market share. However, targeting and behavioral analytics segment is expected to exhibit significant growth during the forecast period.
• Region wise, the Mobile analytics market industry was dominated by North America region. However, Asia-Pacific is expected to witness significant growth in the forecasted period.

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