Press release
Emerging Sub-Segments Transforming the Connected Television (TV) Market Landscape
Connected Television (TV) Market
Rapid Expansion Forecast for the Connected Television Market
The connected television market is projected to grow significantly, reaching a value of $33.28 billion by 2030. This expansion represents a compound annual growth rate (CAGR) of 13.6%. Several factors contribute to this rapid growth, including the development of 8K and other advanced display technologies, rising popularity of ad-supported streaming models, and the increasing integration of voice assistants and AI-driven discovery tools. Additionally, cross-device content synchronization and demand for immersive, interactive viewing experiences are fueling the market's upward trajectory. Key trends expected to influence the market include expanded use of connected TV advertising, a shift toward larger screen smart TVs, multi-platform streaming integration, and smart home entertainment connectivity.
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Leading Companies Driving the Connected Television Market
A range of prominent companies are at the forefront of the connected television industry, including Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, Hitachi Ltd., LG Electronics Inc., Panasonic Corporation, Haier Group, Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Sharp Corporation, TCL Technology Group Corporation, Westinghouse Electric Corporation, Hisense Visual Technology Co Ltd, Konka Group Co. Ltd., JVC Kenwood Corporation, Vizio Inc., OnePlus Technology (Shenzhen) Co. Ltd., Bang & Olufsen A/S, Skyworth Digital Holdings Limited, Element Electronics Corporation, Pioneer Corporation, Sansui Electric Co. Ltd., and Leshi Internet Information & Technology Corp. Beijing.
In a notable development in February 2025, US-based Mediaocean, a provider of omnichannel advertising infrastructure, acquired Innovid. This acquisition strengthens Mediaocean's position in connected TV advertising by enhancing its technology and service capabilities across digital, social, and linear TV platforms. Innovid specializes in software solutions for creating, delivering, measuring, and optimizing advertising on connected TVs, making this acquisition a strategic move to capitalize on emerging market opportunities.
View the full connected television (tv) market report:
https://www.thebusinessresearchcompany.com/report/connected-television-tv-global-market-report
Technological Trends Transforming Connected Television
Innovations in AI-powered display and content optimization are shaping the future of connected TVs. These systems leverage machine learning algorithms to automatically adjust screen brightness, contrast, color accuracy, and sound settings based on the type of content and viewing environment. This results in a smarter and more immersive experience compared to traditional TVs with static display settings.
For example, in July 2025, LG India introduced its 2025 OLED evo and QNED evo TV lines, featuring AI Picture Pro, AI Sound Pro, and AI Brightness Control technologies. These models offer options for 4K and 8K resolutions, enhanced HDR performance, support for Dolby Vision and Atmos, along with intelligent voice and smart-home integration. Such features enable highly personalized and immersive viewing experiences that go beyond conventional smart TV capabilities.
Segment Breakdown of the Connected Television Market
This report divides the connected television market into several key segments:
1) By Screen Type: Curved, Flat
2) By Platform Type: Android, Roku, Other Platforms
3) By Screen Size: Less Than 30 Inches, 30 Inches To 50 Inches, 50 Inches To 70 Inches, Above 70 Inches
4) By Distribution Channel: Company Owned Websites, Specialty Stores, Online Retailers, Other Channels
5) By End Use: Residential, Commercial
Further subcategories include:
- Curved TVs: 4K Curved, 8K Curved, LED Curved, OLED Curved
- Flat TVs: 4K Flat, 8K Flat, LED Flat, OLED Flat
These segments provide a comprehensive view of the market's product diversity and distribution methods, catering to different consumer needs and preferences across residential and commercial applications.
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