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An Overview of Segmentation, Market Dynamics, and Competitive Landscape in the Commercial Display Market
Commercial Display Market
Forecasted Market Size and Growth Trajectory in the Commercial Display Market
The commercial display market is anticipated to expand significantly, reaching a valuation of $81.24 billion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of 7.0% during the forecast period. Several factors contribute to this upward trend, including the expansion of smart city initiatives, heightened investments in immersive customer experiences, a surge in the use of cloud-based content management systems, and increased demand for real-time information displays. Additionally, data-driven advertising strategies are playing a vital role in accelerating market growth. Key trends expected to influence the market include the rising adoption of interactive and touch-enabled displays, the demand for high-resolution and large-format screens, the push for energy-efficient display technologies, the broadening of outdoor and high-brightness commercial display applications, and a growing emphasis on integrated hardware and software display solutions.
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Leading Corporations Driving the Commercial Display Market
The commercial display industry features several prominent companies that shape its landscape. These include Samsung Electronics Co Ltd., Dell Technologies Inc, Sony Corporation, Panasonic Holdings Corporation, Cisco Systems Inc, BOE Technology Group Co Ltd., NEC Corporation, LG Display Co Ltd., Sharp Corporation, Koninklijke Philips NV, Corning Incorporated, AUO Corporation, Planar Systems Inc, Japan Display Inc, Orion Images, Daktronics Inc, ViewSonic Corporation, E Ink Holdings Inc, HannStar Display Corporation, Christie Digital Systems Canada Inc, Elo Touch Solutions Inc, Allsee Technologies Ltd, AG Neovo, Baanto International Ltd, GVision USA, Xenarc Technologies Corp, Tote Vision, Euno Displays Technologies SL, and Guangdong Baolun Electronic Co Ltd.
In a notable development in October 2023, Samsung Display Co. Ltd., a South Korean manufacturer of OLED and QD-OLED panels, acquired eMagin Corporation for $218 million. This strategic acquisition is designed to boost eMagin's manufacturing capabilities, foster new applications and markets for its microdisplay technology, and leverage Samsung Display's extensive resources to speed up innovation and growth. eMagin is a U.S.-based company that specializes in micro OLED displays tailored for commercial applications.
View the full commercial display market report:
https://www.thebusinessresearchcompany.com/report/commercial-display-global-market-report
Current Trends Shaping the Commercial Display Market Landscape
Companies at the forefront of the commercial display sector are increasingly embracing augmented reality (AR) and virtual reality (VR) technologies to elevate user experiences and optimize production workflows. One example of this is on-set virtual production (OSVP) displays, which are advanced display technologies used in filmmaking and live production to create immersive and realistic virtual backgrounds directly on set.
For instance, in April 2024, China-based digital display technology provider ROE Visual introduced the Obsidian LED Display Solution, designed specifically for the film industry. This professional-grade LED display delivers exceptional black levels, making it an excellent choice for extended reality (XR) filming. Its innovative mask design enlarges the panel surface without compromising output quality, and the reinforced frame allows for creating access holes up to 2 meters wide and 2 meters high to accommodate equipment like lighting fixtures. The Obsidian panel consumes 50% less energy than traditional LED panels at similar brightness levels (220-watt max/110-watt average), resulting in reduced studio costs and longer product life. Additionally, its indoor panel features an IP63 rating that provides surface waterproofing, enhancing its versatility for on-set applications.
Key Segmentation in the Global Commercial Display Market
The global commercial display market is broken down into several important segments to better understand its structure:
1) By Product:
- Digital Signage
- Display Monitor
- Display Television (TV)
2) By Component:
- Hardware
- Software
- Service
3) By Technology:
- Liquid Crystal Display (LCD)
- Light Emitting Diode (LED)
- Other Technologies
4) By Display Type:
- Flat Panel
- Curved Panel
- Other Panels
5) By Application:
- Retail
- Hospitality
- Entertainment
- Stadiums and Playgrounds
- Corporate
- Banking
- Healare
- Education
- Transportation
Further subdivisions include:
- Digital Signage: Indoor Digital Signage, Outdoor Digital Signage, Interactive Digital Displays, Kiosks
- Display Monitor: LED Display Monitors, LCD Display Monitors, Touchscreen Monitors, Commercial-Grade Monitors
- Display Television (TV): LED TVs, OLED TVs, Smart TVs, Commercial-Grade TVs
This comprehensive segmentation provides insight into the diverse product offerings and application areas that contribute to the commercial display market's continued expansion and innovation.
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