United States Health and Hygiene Packaging Market 2026 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Health and Hygiene Packaging Market reached US$ 110.1 billion in 2023 and is expected to reach US$ 175.5 billion by 2031, growing with a CAGR of 6.0% during the forecast period 2024-2031.

Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://www.datamintelligence.com/download-sample/health-and-hygiene-packaging-market?sb

Key Development:

United States: Recent Health & Hygiene Packaging Developments

✅ In January 2026, Essity rolled out fully recyclable tissue and hygiene product packaging with inner packs containing at least 30% recycled material, setting a new standard for sustainable hygiene packaging in core consumer segments.

✅ In December 2025, the Packaging and Claims Knowledge (PACK) Act was introduced in the U.S. Congress to require third‐party certification for recyclable, compostable, and reusable packaging claims, aiming to harmonize sustainability claims and reduce misleading labels.

✅ In January 2026, new state packaging laws took effect banning certain single‐use plastic bottles and expanding restrictions on polystyrene containers, driving shifts toward reusable and recyclable health and hygiene packaging formats, reinforcing regulatory momentum for safer packaging materials.

✅ In late 2025, several U.S. states advanced Extended Producer Responsibility (EPR) implementation plans for packaging, signalling upcoming producer registration requirements and a systemic shift toward circular health and hygiene packaging models, impacting brand strategy and compliance planning.

Buy Now & Unlock 360° Market Intelligence: https://www.datamintelligence.com/buy-now-page?report=health-and-hygiene-packaging-market

Japan: Recent Health & Hygiene Packaging Developments

✅ In January 2026, Japan's Ministry of Economy, Trade and Industry (METI) launched new packaging certification standards to boost recycled content and recyclability across household, cosmetic, and personal care packaging, accelerating circular economy goals.

✅ In December 2025, Essity expanded its recyclable packaging offerings in Japan with recyclable inner packs for tissue and hygiene products, aligning safety with environmental priorities and consumer expectations for hygiene packaging.

✅ In December 2025, demand for dietary supplements packaging in Japan was highlighted as growing, driven by aging population needs for secure, easy‐to‐use health product packaging and fueling investments in bottles and jars formats tailored for pharmaceuticals and nutraceuticals.

✅ In late 2025, the Japan single‐dose packaging segment gained strategic focus with investments in sachets and pre‐filled packaging solutions, catering to hygiene, pharmaceuticals, and on-the-go health products, and supporting safe, convenient consumption.

Key Players:

=> Amerplasrt Ltd, Berry Global, Comar, Diversey, Essity, Glenroy, JohnsByrne, Kimberly Clark, Mondi Group and Amcor Plc.

Speak to Our Analyst and Get Customization in the report as per your requirements: https://www.datamintelligence.com/customize/health-and-hygiene-packaging-market?sb

Key Segments:

By Product

Films and Sheets lead with 25% share, driven by high demand for protective packaging, barrier properties, and versatility across food, nutraceutical, and personal care sectors. Bags & Pouches account for 20%, supported by convenience, resealability, and rising use in retail and e-commerce channels. Laminates hold 15%, fueled by multi-layer packaging requirements for barrier protection and shelf-life extension. Labels represent 10%, driven by product identification, branding, and regulatory compliance needs. Jars & Bottles account for 10%, supporting liquid and semi-solid formulations in pharmaceuticals, nutraceuticals, and cosmetics. Sachets, Boxes & Cartons make up 10%, reflecting small-portion packaging trends, while Others constitute 10%, including specialty and customized packaging formats.

By Form

Flexible Packaging dominates with 60% share, driven by convenience, lightweight nature, and sustainability trends in food, beverages, and personal care products. Rigid Packaging accounts for 40%, supported by durability, product protection, and premium positioning in cosmetics, nutraceuticals, and pharmaceutical applications.

By Structure

Non-porous Structures lead with 70% share, ensuring product safety, barrier protection, and extended shelf life. Porous Structures hold 30%, supporting ventilation needs in specific applications like dry foods and certain pharmaceutical products.

By End-User

Nutraceuticals and Food Supplements dominate with 25% share, driven by rising health awareness, daily supplementation, and e-commerce sales. Personal Care & Cosmetics account for 20%, supported by premium packaging demands and aesthetics. Functional/Health Beverages hold 15%, fueled by growing demand for ready-to-drink fortified drinks. Pharmaceutical and OTC Formulations represent 15%, driven by stringent regulatory requirements and product safety. Home Care & Toiletries make up 10%, while Others account for 15%, including specialty foods, pet products, and industrial applications.

By Distribution Channel

Hypermarkets/Supermarkets lead with 35% share, reflecting traditional retail dominance for packaged goods. E-Commerce accounts for 30%, fueled by online shopping trends and direct-to-consumer growth. Direct Sales hold 20%, supporting B2B and subscription-based sales models. Others make up 15%, including wholesalers, specialty stores, and institutional buyers.

By Region

North America - 30% Share
North America leads with 30%, driven by advanced packaging technologies, growing nutraceutical and personal care markets, and e-commerce expansion in the U.S. and Canada.

Europe - 25% Share
Europe holds 25%, supported by regulatory compliance, sustainable packaging adoption, and premium personal care and nutraceutical sectors in Germany, France, U.K., Italy, Spain, and neighboring countries.

Asia Pacific - 25% Share
Asia Pacific accounts for 25%, fueled by rapid urbanization, growing functional foods and nutraceutical demand, and e-commerce penetration in China, India, Japan, South Korea, and Southeast Asia.

Middle East & Africa - 10% Share
The Middle East & Africa represent 10%, driven by urban lifestyle adoption, increasing FMCG consumption, and growth of personal care and nutraceutical markets in GCC countries and South Africa.

South America - 10% Share
South America holds 10%, supported by expanding food supplement, pharmaceutical, and cosmetic sectors, particularly in Brazil, Mexico, and neighboring regions.

FAQ

What is the current size of the Health and Hygiene Packaging Market?

A: In 2023, the Health and Hygiene Packaging Market was valued at US$ 110.1 billion , reflecting its strong industry presence.

Q2: How large is the Health and Hygiene Packaging Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Health and Hygiene Packaging Market will grow to around US$ 175.5 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Health and Hygiene Packaging Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.0% during the forecast period from 2024 to 2031.

Unlock 360° Market Intelligence with DataM Subscription Services: https://www.datamintelligence.com/reports-subscription

Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring

Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg

Contact Us -

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -

DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.